Established
1971
Franchise Units
13200
Minimum Investment
$24,700
Franchise Fee
$25,000
Total Investment Range
$456,750
Home Based
No
Description
Century 21 is one of the most recognized and respected real estate franchise brands in the world. Known for innovation, global reach, and a relentless commitment to excellence, Century 21 empowers entrepreneurs to own and operate real estate offices that help buyers and sellers achieve their property goals. With strong branding, advanced technology tools, and a proven system, Century 21 offers a powerful opportunity for aspiring real estate business owners.
Background
Century 21 Real Estate LLC is an American real estate franchise company founded in 1971, with franchising beginning in 1972. The brand has grown into a global network consisting of approximately 13,200 independently owned and operated franchised broker offices across 80 countries and territories, supported by more than 127,000 sales professionals. Century 21 Real Estate is headquartered in Madison, New Jersey.
The company identified major concerns within the real estate industry, including statistics showing that 51% of people have regrets about the real estate process and 68% do not trust real estate agents. In response, Century 21 Real Estate believes it is time to transform the customer experience and raise industry standards. With more brand awareness than any other real estate brand, the company is positioned to lead that change.
Its strategy focuses on reinventing what the CENTURY 21 brand represents in the minds of buyers, sellers, and real estate professionals. This vision begins with the company’s mission: to defy mediocrity and deliver extraordinary experiences. That mission is reflected in the brand identity, tools, and services developed for system members.
Established: 1971
First Unit Franchised: 1972
Franchised Units: 13,200
Canada Franchises: Yes
International Franchises: Yes
Support Training
Century 21 provides comprehensive franchisee support, including:
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C21 University® – an extensive e-learning and professional development platform
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Onboarding assistance with business planning, office setup, and branding
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Marketing support – local and national advertising campaigns, digital marketing tools
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Technology tools – CRM systems, lead generation tools, mobile apps, and website integration
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Broker support – access to experienced performance consultants and business coaches
Ideal Candidate
Century 21 is seeking motivated individuals who:
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Have a background in real estate, business management, or sales
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Possess strong leadership skills and a desire to build and mentor a successful team
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Are community-oriented and focused on delivering excellent customer service
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Are comfortable adopting and implementing cutting-edge technology
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Have financial capability and business acumen to run a real estate office
Financial Detail
Initial Franchise Fee: $0 - $25,000
Initial Investment: $24,700 - $456,750
Net Worth Requirement: $150,000
Cash Requirement: $75,000
Ongoing Fees
Royalty Fee: 6%
Ad Royalty Fee: 2%
Incentives & Terms
Veteran Incentives: Franchise fee waived or reduced; startup funding of $25,000
Term of Agreement: 10 years