1992
600
$187,460
Inquire
$312,420
No
CeX (Complete Entertainment Exchange) is a globally recognized retail franchise specializing in the buying, selling, and trading of pre-owned electronics, mobile phones, video games, and entertainment media. With over 30 years of experience, CeX has established itself as a leader in the second-hand retail industry, offering a sustainable and profitable business model for franchisees.
In the United States, CeX presents a compelling opportunity for entrepreneurs seeking to enter the thriving electronics and entertainment retail sector. The franchise combines a proven business model with comprehensive support, making it an attractive option for investors aiming to capitalize on the growing demand for affordable, quality electronics.
Proven Business Model: CeX's buy-and-sell model has been refined over decades, ensuring a steady flow of inventory and consistent customer demand.
Sustainable Retail: As consumers increasingly seek eco-friendly and cost-effective alternatives, CeX's focus on pre-owned products aligns with current market trends.
Comprehensive Support: Franchisees benefit from extensive training and ongoing support, ensuring operational efficiency and business growth.
Established Brand: With over 600 stores worldwide, CeX's brand recognition provides a competitive edge in the retail market.
Established Year: 1992 in London, UK.
Founders: Robert Dudani, Paul Farrington, Hugh Man, Charlie Brooker, Oli Smith, and Oliver Ball.
Franchise Units: Over 600 stores globally, with a significant number operated by franchisees.
Ownership: Privately held company headquartered in Watford, Hertfordshire, UK.
Market Presence in the USA: CeX is expanding its footprint in the United States, offering franchise opportunities in various regions.
Industry Category: Retail – Electronics, Mobile Phones, Video Games, and Entertainment Media.
CeX offers a comprehensive, structured support system to ensure franchisees can successfully launch and operate their stores. This support spans every stage of the franchise journey—from pre-launch to ongoing operations:
Site Selection: Guidance in selecting high-traffic, strategic locations for maximum customer exposure and sales potential.
Store Design & Layout: Assistance in designing a store that reflects CeX branding and maximizes space for product displays and customer flow.
Permits & Licensing: Help navigating legal requirements, local permits, and regulatory compliance to streamline the opening process.
Initial Inventory Planning: Recommendations for initial product selection, including electronics, games, and entertainment media, to ensure strong early sales.
Retail Operations: Hands-on training in day-to-day store operations, including sales procedures, inventory management, and cash handling.
Point-of-Sale Systems: Detailed instruction on CeX’s POS and inventory management systems for smooth transactions and accurate record-keeping.
Customer Service: Coaching on best practices for interacting with customers, handling trade-ins, and ensuring a high-quality shopping experience.
Stock Management: Training on how to evaluate, price, and maintain pre-owned products to maintain profitability and quality standards.
National Marketing Campaigns: Access to CeX’s global branding campaigns to drive awareness and attract customers.
Local Marketing Guidance: Assistance with regional promotions, digital marketing strategies, social media engagement, and community events.
Promotional Materials: Provision of in-store displays, banners, and marketing collateral to maintain brand consistency.
Performance Monitoring: Regular business reviews to track sales performance, operational efficiency, and customer satisfaction.
Continuous Learning: Opportunities for refresher courses, updates on industry trends, and advanced training modules for franchise staff.
Technical Assistance: Support with POS software, inventory systems, and troubleshooting operational issues.
Networking Opportunities: Access to a community of CeX franchisees worldwide to share best practices and insights.
Supply Chain Assistance: Guidance on sourcing and replenishing pre-owned products effectively.
Business Expansion: Advisory services for multi-store expansion or exploring new product categories within the CeX model.
CeX is looking for motivated entrepreneurs who are committed to growing a successful retail business within the electronics, gaming, and entertainment sectors. The ideal franchisee combines business acumen, customer focus, and a passion for technology and entertainment products.
Self-Motivated: Ability to take initiative and manage day-to-day store operations independently.
Goal-Oriented: Driven to achieve sales targets, expand the business, and deliver a high-quality customer experience.
Problem Solver: Capable of handling challenges such as inventory management, market competition, and customer issues effectively.
Customer-Centric: Strong commitment to providing excellent service, building customer loyalty, and creating a positive shopping environment.
Community Engagement: Interested in creating a presence within the local community, participating in events, and fostering repeat business.
Attention to Detail: Ensures that product quality, store appearance, and service standards align with the CeX brand.
Investment-Ready: Able to meet the total investment requirements, including franchise fees, store setup, working capital, and marketing budget.
Financial Management Skills: Capable of handling budgets, managing operating costs, and monitoring profitability.
Long-Term Vision: Prepared to invest time and resources for sustainable growth rather than short-term gains.
Interest in Electronics & Gaming: Knowledgeable or enthusiastic about gadgets, mobile devices, gaming consoles, and entertainment media.
Trend Awareness: Keeps up-to-date with technology and gaming trends to align store inventory with customer demand.
Strategic Thinking: Able to identify high-traffic areas suitable for a retail store.
Local Market Understanding: Familiar with the community demographics and demand for affordable electronics and entertainment products.
Staff Management: Capable of hiring, training, and leading a small retail team effectively.
Operational Oversight: Ensures smooth daily operations while maintaining brand standards and customer satisfaction.
| Financial Component | Details (USD) |
|---|---|
| Total Investment Required | $187,460 – $312,420 |
| Minimum Liquid Capital | $49,820 |
| Franchise Fee | Included in total investment |
| Infrastructure / Store Setup Cost | Varies by location and store size (approx. $100,000 – $150,000) |
| Marketing Budget | Included within ongoing fees / approx. 2–3% of gross sales |
| Working Capital | Included in total investment (approx. $30,000 – $50,000) |
| Royalty Fees | 8% of gross sales |
| Expected ROI | Typically within 2.5 years |
| Break-Even Time | Approx. 2.5 years |
| Potential Revenue Streams | Sales of pre-owned electronics, mobile phones, video games, entertainment media, repair services, trade-in programs |
