1986
61
$175,000
$27,500
$577,500
No
Cheeburger Cheeburger is a nostalgic, 1950s-style fast-casual restaurant chain that has been delighting burger enthusiasts since 1986. With a commitment to quality, freshness, and a fun dining experience, the brand offers a diverse menu featuring gourmet burgers, hand-dipped milkshakes, and classic American sides. The retro-themed ambiance, complete with jukeboxes and vintage decor, creates an inviting atmosphere that appeals to families, millennials, and nostalgic diners alike.
As a franchisee, partnering with Cheeburger Cheeburger means aligning with a brand that values innovation, community engagement, and culinary excellence. The franchise model is designed to be scalable, allowing for flexibility in location and investment, making it an attractive option for both seasoned investors and first-time business owners.
Established Brand Recognition: With over three decades in the industry, Cheeburger Cheeburger has built a loyal customer base and a strong brand presence.
Proven Business Model: The franchise offers a time-tested operational system, comprehensive training, and ongoing support to ensure franchisee success.
Diverse Menu Offerings: The extensive menu caters to a wide range of tastes, from classic cheeseburgers to vegetarian options, ensuring broad market appeal.
Flexible Location Options: The brand's adaptability allows for various restaurant formats, including traditional storefronts and express units in high-traffic areas.
Community Engagement: Franchisees have the opportunity to become integral parts of their local communities, fostering customer loyalty and repeat business.
Established Year: 1986
Franchise Units: 61
Founders: Bruce Zicari
Ownership: Acquired by Premier Restaurant Group in 2017
Headquarters: Fort Myers, Florida
Market Presence: Active in 12 U.S. states, with international locations in Canada and Saudi Arabia.
Industry Category: Fast Casual Restaurants
Cheeburger Cheeburger was founded in Sanibel Island, Florida, by Bruce Zicari. The brand gained popularity for its customizable burgers and retro ambiance. In 2017, the brand was acquired by Premier Restaurant Group, which owns Forever Yogurt, with plans to expand the Cheeburger Cheeburger concept into new markets and formats.
Cheeburger Cheeburger ensures its franchisees receive comprehensive, hands-on support at every stage—from pre-launch to ongoing operations. Their system is designed to maximize your chances of success and maintain brand consistency across all locations.
Before opening your location, Cheeburger Cheeburger provides guidance to set a strong foundation:
Site Selection Assistance: Experts help identify high-traffic, profitable locations suitable for the Cheeburger Cheeburger concept.
Lease Negotiation Guidance: Support in negotiating favorable lease terms to reduce upfront costs and long-term risks.
Restaurant Design & Layout: Assistance in designing a retro-themed, customer-friendly interior that reflects the brand’s 1950s-inspired atmosphere.
Permits & Licensing: Help navigating local, state, and federal regulations to ensure full compliance.
Comprehensive training equips franchisees and their staff with the skills needed for smooth operations:
Operational Training: Covers daily restaurant procedures, kitchen workflow, food prep standards, and inventory management.
Customer Service Training: Emphasis on creating a fun, welcoming environment aligned with the brand’s retro dining experience.
Management Training: Guidance for running the business efficiently, including staff management, scheduling, and cost control.
Hands-On Experience: Training may include on-site experience at an existing Cheeburger Cheeburger location.
Cheeburger Cheeburger provides franchisees with tools to drive sales and brand awareness:
National Marketing Campaigns: Access to professionally designed campaigns for TV, radio, social media, and other media.
Local Marketing Guidance: Tips, templates, and strategies for in-store promotions, community events, and social media engagement.
Promotional Materials: Ready-to-use signage, menus, and advertising collateral to maintain brand consistency.
Even after opening, franchisees receive ongoing operational assistance:
Field Support Visits: Regular visits from brand representatives to provide guidance, evaluate operations, and troubleshoot challenges.
Inventory & Supply Chain Assistance: Help managing vendors, sourcing ingredients, and optimizing stock levels.
Technology & POS Systems: Support with point-of-sale systems, order tracking, and other tech tools to streamline operations.
Continuous Education: Access to updates on menu changes, marketing strategies, and industry best practices.
Networking Opportunities: Franchisee conferences, webinars, and workshops to share insights and learn from peers.
Problem-Solving Assistance: Dedicated support for operational challenges, staffing issues, or marketing hurdles.
Cheeburger Cheeburger is looking for franchisees who are not just investors but passionate operators committed to the brand’s vision. The ideal candidate combines business acumen with a love for hospitality and community engagement.
Franchisees should genuinely enjoy creating a fun, welcoming dining environment.
A commitment to excellent customer service and delivering a memorable experience aligns with Cheeburger Cheeburger’s retro, 1950s-themed brand.
Enthusiasm for food, particularly gourmet burgers and classic American cuisine, is a significant advantage.
Ability to oversee day-to-day operations, including staffing, inventory management, and cost control.
Strong decision-making and problem-solving capabilities to handle operational challenges effectively.
Experience in restaurant management, retail, or business operations is preferred but not mandatory, as training is provided.
Adequate capital to invest in the franchise, covering franchise fees, infrastructure, working capital, and marketing.
Ability to sustain the business during the initial months until operations reach break-even.
Understanding of financial management to track performance, revenue, and profitability.
Willingness to engage with the local community through events, promotions, and partnerships.
A focus on building loyal customer relationships and maintaining a strong local reputation.
Interest in adapting marketing strategies and initiatives to fit the community’s needs.
Open to following Cheeburger Cheeburger’s brand standards and operational procedures to maintain consistency across all locations.
Ability to train, motivate, and lead a team effectively while fostering a positive workplace culture.
Eager to adopt technological solutions, such as POS systems and online ordering platforms, for operational efficiency.
Self-motivated and proactive in growing the business and maximizing revenue streams, including dine-in, takeout, delivery, catering, and merchandising.
Willing to take calculated risks and innovate within the framework of the franchise system.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $215,300 – $577,500 |
| Minimum Investment Required | $175,000 |
| Franchise Fee | $27,500 |
| Infrastructure / Build-Out Cost | Varies depending on location, restaurant size, and design layout |
| Working Capital | $5,000 – $10,000 |
| Marketing Budget | 1% of monthly sales |
| Royalty Fees | 5% of monthly sales |
| Expected ROI | Varies by location and operational efficiency |
| Break-Even Time | Typically 18 – 24 months |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering, Branded Merchandise |
| Franchise Units (Current) | 61 |
| Financing Options | May be available through third-party lenders; subject to approval |
Notes:
Investment ranges depend on location, size, and restaurant format (traditional vs. express units).
Break-even and ROI are influenced by local market conditions, management efficiency, and marketing execution.
Marketing contributions are used for both local and national campaigns to build brand awareness.
