2019
1
$465,500
$30,000
$625,500
No
Chirinos Mobile Auto Store is revolutionizing the automotive aftermarket industry by offering high-quality lubricants, oils, coolants, cleaners, and auto parts directly to mechanic shops through a fleet of mobile stores. Founded in Houston, Texas, the company has developed a unique business model that combines wholesale pricing with the convenience of on-site delivery, eliminating the need for shop owners to visit retail stores. This innovative approach has led to rapid growth and a strong reputation among automotive professionals.
Innovative Business Model: Chirinos Mobile Auto Store's mobile delivery system ensures timely and cost-effective supply of essential automotive products, addressing a critical need in the industry.
Proven Market Demand: With a projected revenue of $2 million by 2021, the company has demonstrated significant market traction and growth potential.
Scalable Operations: The mobile store model is easily replicable, allowing for rapid expansion across various regions.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure business success.
1. Established Year:
Chirinos Mobile Auto was founded in 2019 in Houston, Texas. Since its inception, the company has focused on providing convenient mobile delivery of automotive products directly to mechanic shops and service centers, filling a niche in the automotive aftermarket industry.
2. Founders:
The company was co-founded by Miguelangel Chirinos and Moises Millan, entrepreneurs with a vision to make automotive supplies more accessible and efficient for shop owners. Their combined expertise in business operations and automotive services has driven the company’s growth.
3. Brand Journey & Company History:
2019: Chirinos Mobile Auto launched its first mobile store, targeting local mechanic shops in Houston.
2020-2021: The company expanded its product offerings to include lubricants, oils, coolants, cleaners, and automotive accessories.
2022: Franchising was introduced to allow independent operators to replicate the mobile store model in other regions.
2023: The franchise continues to grow, with plans to expand nationally across the USA.
4. Ownership:
Chirinos Mobile Auto is privately owned by its founders, allowing the company to maintain control over its brand identity, operations, and quality standards.
5. Franchise Units:
As of 2023, there is 1 operational franchise unit, with expansion plans under the franchising model to reach multiple cities in the United States.
6. Market Presence:
Currently strong in the Houston metropolitan area.
Positioned within the automotive aftermarket industry, specifically targeting auto repair shops, service centers, and independent mechanics.
Recognized for convenience, reliability, and professional service, which differentiates it from traditional brick-and-mortar auto parts stores.
7. Industry Category:
Automotive – Miscellaneous Automotive Products & Services.
Focus on B2B (business-to-business) mobile delivery of essential auto supplies.
8. Other Notable Information:
The company leverages a mobile retail fleet, which reduces overhead costs compared to traditional stores.
Its business model emphasizes timely delivery, competitive pricing, and personalized customer service, which has led to a loyal client base among local automotive professionals.
Chirinos Mobile Auto emphasizes comprehensive training and support to ensure franchisees can successfully operate their mobile auto supply business. The support covers pre-launch preparation, operational guidance, marketing, and ongoing assistance.
1. Pre-Launch Support:
Before opening, franchisees receive hands-on guidance to set up their mobile store efficiently. This includes:
Site Selection Assistance: Advice on optimal service areas and routes to maximize customer coverage.
Business Setup Guidance: Support with legal documentation, permits, and registering the franchise.
Financing Assistance: Help accessing third-party financing for startup costs, inventory, and equipment if needed.
Fleet Preparation: Assistance in outfitting mobile units with inventory storage, branding, and necessary tools.
2. Initial Training:
Franchisees undergo a structured training program combining classroom and practical on-the-job instruction, covering:
Product Knowledge: Detailed training on lubricants, oils, coolants, cleaners, and auto parts.
Sales Techniques: Strategies to build strong relationships with mechanic shops and service centers.
Operational Procedures: Training on route planning, inventory management, mobile store maintenance, and customer service.
Technology Tools: Instruction on the software systems used for inventory tracking, order management, and reporting.
3. Operational Support:
Once operational, franchisees receive continuous guidance to streamline day-to-day business:
Inventory Management: Best practices for stock replenishment and storage efficiency.
Route Optimization: Advice on planning delivery routes to maximize productivity and minimize costs.
Customer Service Guidance: Tips to maintain strong client relationships and encourage repeat business.
4. Marketing Support:
Franchisees benefit from centralized marketing assistance, including:
Branded Marketing Materials: Flyers, banners, and vehicle wraps to promote the mobile store.
Digital Marketing Guidance: Social media strategies and online advertising tips to attract local clients.
Promotional Campaigns: Support for local promotions and seasonal offers to drive sales.
5. Ongoing Support:
Chirinos Mobile Auto maintains a commitment to continuous franchisee success with:
Regular Updates: Information on new product lines, best practices, and industry trends.
Field Support Visits: Periodic visits by company representatives to review performance and provide coaching.
Peer Network: Opportunities to connect with other franchisees for shared learning and collaboration.
Problem-Solving Assistance: Help addressing operational challenges or customer issues promptly.
Chirinos Mobile Auto seeks entrepreneurs and investors who are passionate about the automotive industry and motivated to run a dynamic, mobile-based business. The franchise is designed for individuals who can operate independently while adhering to the proven business systems of the brand.
1. Entrepreneurial Mindset:
Ideal franchisees are self-motivated, proactive, and driven to grow a business.
They should be comfortable managing their own schedule and making strategic decisions for local operations.
A focus on customer satisfaction, reliability, and efficiency is crucial for success in the mobile auto supply market.
2. Industry Interest & Experience:
While prior experience in the automotive or retail industry is beneficial, it is not mandatory.
Franchisees should have a strong interest in automotive products, service operations, and client relationships.
3. Management & Operational Skills:
Ability to manage inventory, organize delivery routes, and handle daily business operations effectively.
Strong communication and customer service skills to build relationships with mechanics, garages, and service centers.
Comfortable with technology systems used for inventory tracking, order management, and reporting.
4. Financial Capability:
A minimum net worth of $30,000 and liquid capital of $30,000 are required to qualify for the franchise.
Franchisees should be prepared to invest in the initial franchise fee, fleet setup, marketing, and working capital.
5. Location & Market Commitment:
Ideal candidates are willing to operate within targeted service areas, with a preference for locations with high concentrations of mechanic shops or auto service centers.
Commitment to expanding the customer base and building long-term relationships is critical for profitability.
6. Personal Attributes:
Professionalism: Representing the brand with integrity and dedication.
Adaptability: Ability to handle the challenges of a mobile business model and fluctuating customer demand.
Team Orientation: Willingness to work with company support staff, suppliers, and peers in the franchise network.
| Financial Component | Details / Range |
|---|---|
| Initial Franchise Fee | $30,000 |
| Total Initial Investment | $465,500 – $625,500 |
| Net Worth Requirement | $30,000 |
| Liquid Capital Requirement | $30,000 |
| Royalty Fee | 6% of gross sales |
| Advertising / Marketing Fee | 1% of gross sales |
| Infrastructure / Fleet Cost | Part of total investment; includes mobile store outfitting, signage, and equipment |
| Working Capital | Included in total investment; covers first 3–6 months of operations |
| Expected ROI | Typically achievable within 3–5 years, depending on market and operational efficiency |
| Break-Even Time | Approximately 18–24 months |
| Potential Revenue Streams | Mobile auto supply sales, bulk orders to garages, maintenance product upselling, seasonal promotions, fleet-based distribution contracts |
| Term of Franchise Agreement | 10 years (renewable) |
| Financing Options | Available through third-party lenders for franchise fee, equipment, inventory, and working capital |
