2017
5
$477,500
$40,000
$727,500
No
Churroholic is a California-based dessert franchise that has reimagined the classic churro experience. Founded as an extension of the Asian-fusion restaurant Hiccups, Churroholic specializes in gourmet churros served in innovative ways—such as churro ice cream sandwiches, sundaes, and a la mode offerings. The brand has quickly gained popularity for its Instagram-worthy treats and has expanded beyond California to locations in Texas and Arizona.
Unique Product Offering: Churroholic's diverse menu appeals to a wide range of customers, from churro enthusiasts to dessert aficionados.
Proven Business Model: The brand's expansion into multiple states demonstrates its scalability and market acceptance.
Strong Brand Identity: Churroholic has established a recognizable brand that resonates with consumers seeking unique and high-quality desserts.
Ongoing Support: Franchisees receive comprehensive training and marketing support, ensuring a smooth operational start and sustained growth.
Churroholic is a fast-growing dessert franchise in the USA that has captured the hearts of dessert lovers with its innovative and gourmet churro creations. Here’s a detailed look at the brand’s history, structure, and market presence:
Founded in 2017, Churroholic began as a unique dessert concept extending from the Asian-fusion restaurant Hiccups. Its focus on churros reinvented the classic dessert into visually appealing, Instagram-worthy treats.
The brand was created by the team behind Hiccups, leveraging their expertise in the food industry to build a franchise that emphasizes quality, creativity, and customer experience.
As of the latest data, Churroholic operates a total of 5 locations in the USA, including 1 franchised unit and 4 corporate-owned stores.
Locations include California, Texas (San Antonio), and Arizona (Glendale, Peoria, Tempe), with plans for further expansion.
Churroholic launched as a specialty dessert brand and quickly gained attention for its gourmet churros, churro ice cream sandwiches, and unique dessert combinations.
Its focus on high-quality ingredients, creative offerings, and social media-friendly presentation has helped it develop a strong fan base.
Over the years, Churroholic has expanded regionally, moving from its California roots to multiple U.S. states.
Operates under the parent company Hiccups, which manages both the restaurant operations and the franchise system. This ensures centralized oversight, quality control, and strategic brand growth.
Churroholic has established a niche in the Bakery & Desserts industry, specifically within the churro-focused dessert segment.
Its expansion into high-traffic markets in Texas and Arizona, along with continued growth in California, demonstrates both market acceptance and potential for scalability.
Bakery & Donut Franchises / Specialty Dessert Shops, with an emphasis on churros and dessert innovation.
Churroholic is recognized for its innovative menu, strong social media presence, and trend-driven dessert concepts, appealing to a younger demographic as well as families seeking premium dessert experiences.
The brand has created a franchise-ready system with replicable operational processes, marketing strategies, and customer experience standards.
Churroholic offers a comprehensive support system to ensure franchisees can successfully launch and operate their stores. The support covers pre-launch preparation, operational training, marketing assistance, and ongoing guidance.
Site Selection & Lease Assistance: Churroholic helps franchisees identify high-traffic locations, negotiate favorable lease terms, and optimize store layout for maximum customer engagement.
Store Design & Construction Guidance: Franchisees receive support in planning the interior and exterior design, equipment selection, and setting up the kitchen to meet brand standards.
Regulatory & Compliance Assistance: Guidance is provided on permits, licenses, health and safety compliance, and local regulations to ensure a smooth opening.
Hands-On Training: Franchisees and key staff undergo practical, in-person training at a company-owned store or training facility. This covers churro preparation, menu execution, food safety, and quality control.
Customer Service Excellence: Training on creating a memorable customer experience, managing queues, handling complaints, and upselling.
Inventory & Supply Chain Management: Instruction on managing inventory levels, sourcing ingredients, and maintaining consistency across all products.
Grand Opening Launch Assistance: Churroholic supports marketing campaigns for store openings, including local advertising, promotions, and social media campaigns to attract initial customers.
Ongoing Marketing Strategies: Guidance on seasonal campaigns, product promotions, and local store marketing to maintain consistent customer engagement.
Branding & Design Materials: Access to professionally designed logos, menu templates, signage, and digital assets to ensure uniform brand identity.
Field Support: Regional managers or field consultants visit franchise locations to provide advice, evaluate operations, and help resolve issues.
Continued Training: Periodic refresher training sessions on new products, operational improvements, and customer service techniques.
Franchisee Network & Communication: Franchisees can collaborate with each other, share best practices, and receive updates on brand developments and industry trends.
Operational & Technical Assistance: Support for POS systems, staffing challenges, supply chain management, and any operational questions.
Churroholic is seeking motivated, passionate, and business-minded individuals who are ready to operate a dessert-focused franchise successfully. The ideal franchisee embodies a combination of financial capability, entrepreneurial spirit, operational aptitude, and enthusiasm for the brand.
1. Business Background
Experience in Food & Beverage or Retail: Candidates with prior experience in managing restaurants, cafes, or retail outlets have a strong advantage. They understand daily operations, inventory management, and customer service standards.
Entrepreneurial Mindset: Franchisees should have the initiative to take ownership of the business, proactively solve problems, and drive local marketing efforts.
Operational Management Skills: Ability to manage staff, oversee operations efficiently, and ensure compliance with Churroholic’s quality standards.
2. Passion & Commitment
Love for Desserts and Customer Experience: Ideal candidates have a genuine interest in desserts and are motivated to provide a memorable, high-quality customer experience.
Brand Ambassadors: Franchisees should actively promote Churroholic in their community and represent the brand positively.
3. Investment Capability
Financial Readiness: Must have the necessary capital to cover the total investment, franchise fee, and working capital requirements.
Risk Tolerance: Willingness to invest time and resources into building a profitable and sustainable business.
4. Location & Market Orientation
High-Traffic Locations: Franchisees should be interested in establishing stores in areas with high footfall such as shopping centers, malls, near schools or universities, or busy commercial districts.
Community Engagement: Ability to engage with local communities through marketing, events, and promotions to increase brand visibility and sales.
5. Personal Traits
Strong Leadership Skills: Ability to motivate and manage a team effectively.
Adaptable & Coachable: Open to following Churroholic’s proven systems while being adaptable to local market conditions.
Customer-Centric Mindset: Commitment to exceptional customer service and attention to detail.
| Category | Details / Range | Notes / References |
|---|---|---|
| Total Investment Required | $477,500 – $727,500 | Includes franchise fee, build-out, equipment, working capital |
| Franchise Fee | $40,000 (First Unit) $30,000 (Second Unit) $20,000 (Third+ Units) | |
| Royalty Fee | 6% of monthly sales | |
| Marketing Fee | 2% of monthly sales | |
| Grand Opening Marketing Contribution | $7,500 | Initial marketing and promotional support |
| Store Opening Fee | $15,000 (First Unit); Reduced for additional units | |
| Opening Inventory | $8,000 – $16,000 | Depending on store size and location |
| Working Capital | $50,000 – $75,000 | Recommended to cover initial months of operations |
| Infrastructure / Equipment Costs | $200,000 – $300,000 | Kitchen equipment, furnishings, POS system, and signage |
| Expected ROI | Varies by location; typically within 12–24 months | Based on sales performance and operational efficiency |
| Break-Even Time | 12 – 24 months | Dependent on local market and management effectiveness |
| Potential Revenue Streams | - Sale of churros and desserts - Beverages - Catering & event services | Expands beyond in-store sales for additional revenue |
