2019
00
$500,000
$60,000
$585,500
No
Citrus Massage is redefining the wellness industry by offering a fresh, elevated spa experience that prioritizes clients' time and well-being. Founded in 2019 by Jacy and Seth Boyack, the brand was born out of their desire to provide a more fulfilling spa experience—one that delivers on its promises without shortcuts. With a commitment to exceptional service, a minimalist design inspired by Arizona's citrus groves, and a focus on delivering full-duration massages, Citrus Massage has quickly gained recognition in the wellness community.
Now, Citrus Massage is expanding its reach through franchising, offering entrepreneurs the opportunity to bring "The Citrus Way" to communities across the United States. This franchise model combines a proven business concept with comprehensive support, making it an attractive option for those looking to invest in the growing wellness industry.
Investing in a Citrus Massage franchise offers several compelling advantages:
Proven Business Model: With two successful corporate locations in Chandler and Gilbert, Arizona, the brand has demonstrated its ability to attract and retain clients.
High Demand Industry: The wellness industry continues to grow, with consumers increasingly seeking self-care services like massage therapy.
Unique Value Proposition: Citrus Massage differentiates itself by offering full-duration massages, complimentary aromatherapy, and a serene spa environment, ensuring clients receive exceptional value.
Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection assistance, operational guidance, and marketing resources.
Flexible Ownership: The semi-absentee franchise model allows owners to manage the business while pursuing other ventures or maintaining a work-life balance.
Established Year: 2019
Founders: Jacy and Seth Boyack
Company History & Brand Journey:
Citrus Massage was founded by Jacy and Seth Boyack in 2019 with a mission to revolutionize the wellness and massage industry. The founders noticed that traditional massage services often cut corners, offering shorter sessions or subpar experiences that left clients dissatisfied. Inspired by Arizona's citrus groves and a desire for a more premium, client-focused experience, they created a spa environment emphasizing full-duration massages, soothing ambiance, and exceptional customer service.
Corporate Locations:
Chandler, AZ – First flagship location
Gilbert, AZ – Second location
Franchise Status:
Citrus Massage began franchising in 2024 but currently has no franchised locations. All existing units remain corporate-owned.
The brand is approved for franchise expansion and is actively seeking franchisees across the United States.
Ownership: Privately held by the founders
Industry Category: Spa & Wellness
Market Presence in the USA:
Currently operating in Arizona
Expanding nationally through franchising, targeting communities seeking premium wellness and massage services
Mission & Values:
Prioritize client satisfaction with uninterrupted full-duration massages
Maintain a clean, calming, and aesthetically pleasing spa environment
Deliver consistent, high-quality services at every location
Support franchisees with operational and marketing guidance to replicate success
Reputation:
Known for a modern, minimalist spa design inspired by citrus themes
Recognized for delivering full-length massages with premium customer care
Seen as an emerging brand in the wellness and spa industry
Other Key Information:
Semi-absentee franchise model allows owners flexibility
Membership programs, retail sales, and wellness add-ons create multiple revenue streams
Comprehensive training and support offered for franchisees
Citrus Massage is committed to ensuring franchisees are well-prepared and supported throughout their journey:
Pre-Launch Support: Assistance with site selection and lease negotiation to ensure optimal location choice.
Initial Training: A comprehensive 5-day training program at the corporate location in Chandler, Arizona, covering operations, customer service, and brand standards.
Opening Assistance: On-site support during the grand opening to ensure a smooth launch.
Ongoing Support: Continuous operational guidance, marketing resources, and access to a network of franchisees for shared best practices.
Marketing Support: Cooperative advertising programs and brand materials to help franchisees attract and retain clients.
The ideal Citrus Massage franchisee is:
Entrepreneurial Spirit: Passionate about the wellness industry and eager to provide exceptional service.
Business Acumen: Possesses strong management skills and the ability to lead a team effectively.
Financial Capability: Able to meet the financial requirements, including the initial investment and working capital.
Community-Oriented: Dedicated to becoming an active and engaged member of the local community.
Operational Commitment: Willing to oversee day-to-day operations while maintaining a focus on quality and client satisfaction.
| Financial Aspect | Details / Range |
|---|---|
| Franchise Fee | $60,000 |
| Total Estimated Investment | $411,500 – $585,500 |
| Minimum Net Worth Required | $500,000 |
| Royalty Fee | 6% of gross sales |
| Advertising / Marketing Fee | 2% of gross sales |
| Break-Even Time | 12–18 months |
| Average Employees per Location | ~25 |
| Infrastructure / Build-Out Costs | $200,000 – $350,000 |
| Working Capital | $50,000 – $100,000 |
| Potential Revenue Streams | Massage services, skincare treatments, retail products, membership programs |
| Semi-Absentee Ownership Allowed | Yes |
| Home-Based Option | No |
Key Notes:
Figures vary by location, lease terms, and market conditions.
Total investment includes franchise fee, build-out, equipment, initial inventory, working capital, and pre-opening expenses.
Ongoing support in operations, marketing, and training is included to help franchisees achieve ROI.
