1999
21
$48,500
$21,000
$264,300
No
CLIX is a dynamic and innovative franchise that blends the art of photography with the excitement of eSports entertainment. With a foundation rooted in delivering high-quality, memorable experiences, CLIX has established itself as a leader in both the photography and gaming industries. Their unique business model offers franchisees multiple revenue streams, including photography services, event hosting, and gaming tournaments, making it an attractive investment opportunity for entrepreneurs seeking a multifaceted business.
Dual Revenue Streams: Operate both a photography studio and an eSports arena, catering to diverse customer needs.
Established Brand: Benefit from a brand with a proven track record and a strong presence in the entertainment sector.
Comprehensive Support: Receive extensive training and ongoing support to ensure business success.
Scalable Model: The business model is designed for scalability, allowing for expansion into multiple locations.
Community Engagement: Engage with local communities through events and tournaments, fostering customer loyalty.
1. Established Year & Founders:
CLIX was founded in 1999 by passionate entrepreneurs who recognized the growing demand for professional photography combined with entertainment experiences. The brand began as a modest photography studio but rapidly evolved into a hybrid model integrating eSports gaming arenas alongside traditional photography services.
2. Franchise Journey:
CLIX started franchising in 2005, opening opportunities for investors to replicate the brand’s successful model in other cities.
Since then, it has expanded steadily across the USA, currently operating 21 franchise units.
The franchise model emphasizes a dual-revenue stream approach, combining photography services and gaming/eSports events, which sets it apart in the entertainment and retail industry.
3. Ownership & Corporate Structure:
CLIX is privately owned and managed by a central corporate office headquartered in Rochester, NY.
The corporate team oversees operations, marketing strategies, franchise development, and support services, ensuring consistency and brand quality across all locations.
4. Market Presence in the USA:
CLIX has a strong foothold in the photography and entertainment industry, targeting customers ranging from casual gaming enthusiasts to families seeking professional photography services.
The brand has become recognized for hosting community-focused events, photography sessions, and competitive gaming tournaments, creating a loyal customer base and fostering strong local engagement.
5. Industry Category:
The franchise operates at the intersection of Photography Services and eSports/Entertainment.
This dual positioning allows CLIX to stand out from traditional photography studios while tapping into the booming gaming and eSports market.
6. Brand Journey & Growth:
CLIX’s growth story is defined by innovation and diversification.
Initially a traditional photography studio, the brand introduced gaming arenas in later years, adding new revenue streams and attracting a younger, tech-savvy demographic.
Over the years, CLIX has maintained consistent quality standards, technological upgrades, and marketing initiatives, building a trusted reputation in both photography and eSports communities.
CLIX offers a comprehensive support system to ensure franchisee success:
Pre-Launch Support:
Assistance in site selection and lease negotiations
Design and layout planning
Pre-opening marketing campaigns
Training:
1 week of on-the-job training
3 weeks of classroom training
Ongoing operational and technical training
Operational Support:
Access to an operations manual
Regular field support visits
Toll-free support line
Marketing Support:
National and regional advertising
Co-op advertising opportunities
Ad templates and promotional materials
Ongoing Support:
Annual meetings and conventions
Online support portal
Security and safety procedures
This robust support system ensures that franchisees are well-equipped to operate and grow their CLIX business successfully.
CLIX seeks motivated, passionate, and business-savvy individuals who are ready to invest in a dual-revenue business model that combines photography services with eSports entertainment. The ideal franchisee should align with the brand’s values and have the skills or willingness to learn in both creative and operational areas.
1. Investor/Entrepreneur Profile:
Individuals who are entrepreneurial-minded and enjoy running a customer-focused business.
Passionate about photography, creativity, and technology.
Interested in community engagement and events, as hosting tournaments, photography sessions, and workshops is a core part of the business model.
2. Business Background:
Experience in retail, entertainment, customer service, or small business management is advantageous.
Familiarity with team management, operations, and marketing can help in running a successful franchise.
Even if the candidate does not have prior experience in photography or eSports, CLIX provides comprehensive training to bring franchisees up to speed.
3. Investment Capability:
The franchise requires a total investment of approximately $48,500 – $264,300.
Ideal candidates should have sufficient liquid capital and net worth to cover initial setup, working capital, and ongoing operational costs.
Ability to manage financial planning and budget for marketing, staff, and inventory is important.
4. Location & Market Preferences:
Candidates should be interested in establishing the business in high-traffic, community-focused areas that attract families, gamers, and event-goers.
A preference for urban or suburban locations with strong visibility and accessibility enhances business potential.
5. Personal Traits & Skills:
Customer-focused: Committed to delivering high-quality experiences for photography clients and gaming participants.
Tech-savvy & creative: Comfortable using digital tools, photography equipment, and eSports technology.
Motivated & goal-oriented: Capable of managing multiple revenue streams and growing the business.
Community-oriented: Enthusiastic about participating in local events and building a loyal customer base.
6. Commitment to Brand & Growth:
The ideal franchisee should embrace CLIX’s brand values, operational standards, and marketing initiatives.
Willingness to continuously learn, adapt, and innovate in both photography services and gaming events.
Strong leadership qualities to manage staff, operations, and customer relations effectively.
| Financial Category | Details / Range |
|---|---|
| Franchise Fee | $21,000 – $29,500 |
| Total Investment Required | $48,500 – $264,300 |
| Net Worth Requirement | $275,000 |
| Liquid Capital Requirement | $40,000 |
| Royalty Fee | Varies (typically a percentage of gross sales) |
| Advertising Royalty Fee | 2% of gross sales |
| Term of Agreement | 10 years (renewable) |
| Break-Even Time | Typically 18–24 months |
| Expected ROI | Varies by location and performance, generally achievable within 2–3 years |
| Franchise Units (USA) | 21 units currently in operation |
| Infrastructure / Setup Cost | Includes studio setup, gaming equipment, and interior design; varies by location |
| Marketing Budget | Recommended initial marketing investment included in total investment |
| Working Capital | Part of the total investment; covers first 3–6 months of operational expenses |
| Potential Revenue Streams | - Photography services (portraits, events) - eSports tournaments & gaming events - Merchandise sales - Food & beverage services |
