Established
2007
Franchise Units
700
Minimum Investment
$179,100
Franchise Fee
$60,000
Total Investment Range
$368,000
Home Based
No
Description
Club Pilates is a rapidly growing boutique fitness franchise specializing in premium, Reformer-based group Pilates classes. As a leader in the Pilates industry, Club Pilates offers a high-end fitness experience in a welcoming, community-focused environment. Backed by the powerhouse parent company Xponential Fitness, Club Pilates gives franchisees access to a proven business model, national brand recognition, and ongoing support. Whether you're a fitness enthusiast or a savvy investor, Club Pilates offers a turnkey opportunity in the ever-expanding health and wellness sector.
Background
- Established: 2007
- Franchising Since: 2010
- Founder: Allison Beardsley
- Headquarters: Irvine, California, USA
- Parent Company: Xponential Fitness
- Industry: Boutique Fitness / Pilates Studios
- Total Units: 700+ globally
- Canada Presence: No
- International Presence: Yes
- B2B Model: No
- Exclusive Territory Offered: Yes
Club Pilates was founded with a clear mission—to make Pilates accessible, affordable, and scalable. What began as a single studio concept quickly evolved into a franchise powerhouse. By introducing group Reformer classes and standardized programming, the brand solved one of the biggest limitations of traditional Pilates: scalability.
The acquisition by Xponential Fitness accelerated growth significantly, providing the brand with capital, technology, and franchise development expertise. Today, Club Pilates is widely recognized as one of the largest Pilates franchise systems in the world, with a dominant footprint across major U.S. markets.
Its success lies in combining classical Pilates principles with modern business systems—creating a repeatable model that works across diverse demographics and geographies.
Support Training
Club Pilates offers a comprehensive, end-to-end support system designed to guide franchisees from initial setup through long-term growth.
Pre-Launch Support
- Site Selection & Territory Mapping: Data-driven location analysis to identify high-potential markets
- Lease Negotiation Assistance: Guidance on securing favorable commercial terms
- Studio Design & Build-Out: Standardized layouts optimized for member experience and operational efficiency
- Vendor Partnerships: Access to approved suppliers for equipment, fixtures, and branding
Training & Onboarding
- Initial Franchise Training: Covers operations, sales, staffing, and financial management
- Instructor Certification Programs: Access to Club Pilates Teacher Training (CPT), ensuring a pipeline of qualified instructors
- Management Systems Training: CRM, scheduling software, and membership platforms
Operational Support
- Opening Assistance: On-site support during launch phase
- Standard Operating Procedures (SOPs): Detailed manuals for daily operations
- Performance Benchmarking: Ongoing analytics and KPIs to track studio performance
Marketing & Growth Support
- Grand Opening Campaigns: Proven launch strategies to drive early memberships
- Digital Marketing Assets: Social media templates, email campaigns, and paid advertising frameworks
- Brand-Level Marketing: National campaigns that drive awareness and demand
Ongoing Support
- Dedicated Franchise Business Coaches
- Continuous Education & Workshops
- Annual Conferences & Networking Opportunities
- Technology Upgrades & Innovation Rollouts
Ideal Candidate
Club Pilates is looking for motivated entrepreneurs who:
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Have a passion for health and wellness
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Possess strong leadership and business management skills
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Are capable of managing a team
-
Are comfortable with marketing and customer service
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Can follow a proven business system
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Have access to sufficient capital for startup and operational costs
Previous fitness industry experience is not required but is a plus.
Financial Detail
- Royalty Fee: 7%
- Cash Requirement: $100,000
- Initial Investment: $179,100 – $368,000
- Initial Franchise Fee: $60,000
- Net Worth Requirement: $500,000
- Third-Party Financing Available: Yes