2019
12
$39,800
$24,900
$98,245
No
Cocktail Claw is revolutionizing event entertainment by transforming the classic claw machine into an interactive, adult-only experience. Founded in 2020 in Oakwood, Ohio, the brand quickly gained popularity for its innovative approach to party fun. By stocking claw machines with miniature bottles of liquor, Cocktail Claw offers guests the thrill of winning their favorite spirits in a nostalgic yet modern setting. This unique concept has made it a sought-after addition to weddings, corporate events, birthdays, and more across the United States.
Innovative Concept: Cocktail Claw stands out in the event entertainment industry by combining the excitement of claw machines with the allure of mini liquor bottles, creating a memorable experience for adult guests.
Growing Market: With the increasing demand for unique and engaging event entertainment, Cocktail Claw taps into a niche market seeking novel ways to celebrate special occasions.
Proven Success: Since its inception, Cocktail Claw has expanded its footprint across various states, demonstrating the scalability and appeal of its business model.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are well-equipped to operate and grow their business successfully.
Background Information
Established: Founded in 2019 by Russell Gottesman in Oakwood, Ohio.
Franchising Since: 2021
Franchise Units: As of 2025, Cocktail Claw operates a total of 12 franchise units across the United States, including both corporate-owned and franchised locations.
Founders: Russell Gottesman, CEO
Company History: Cocktail Claw began as a creative concept to blend the nostalgia of childhood claw machines with adult entertainment by offering miniature bottles of liquor as prizes. The idea quickly gained popularity, leading to the establishment of the franchise in 2021. The brand's unique offering has since attracted a diverse clientele, from wedding planners to corporate event organizers.
Ownership & Market Presence: Cocktail Claw maintains a strong presence in the U.S. event entertainment market, with plans for continued expansion through franchising. The brand's innovative approach has positioned it as a leader in the niche market of adult-themed event entertainment.
Industry Category: Event Entertainment Services
Additional Information: The franchise offers a unique and engaging experience for adult guests at various events, including weddings, corporate gatherings, and parties. Each franchise operates within an exclusive territory, typically covering a general population of 400,000, ensuring minimal competition and maximizing market potential.
Cocktail Claw offers a robust support system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, setup, and initial marketing strategies.
Comprehensive Training: A 15 to 23-hour online training program covering machine operation, maintenance, event logistics, customer service, and marketing.
Operational Guidance: Ongoing support in daily operations, including inventory management and event coordination.
Marketing Assistance: Access to branded materials, promotional strategies, and social media support to attract and retain clients.
Exclusive Territory: Each franchisee is granted an exclusive territory with a general population of 400,000, minimizing competition and maximizing potential clientele.
Cocktail Claw is designed for ambitious entrepreneurs who are enthusiastic about entertainment and hospitality. The ideal franchisee possesses a combination of business acumen, creativity, and a passion for delivering unique experiences.
Key Characteristics:
Entrepreneurial Mindset:
Self-motivated individuals who are driven to grow their own business.
Comfortable taking initiative, making decisions, and managing operations independently.
Passion for Events & Entertainment:
Strong interest in the event planning, hospitality, and entertainment industries.
Enjoys engaging with people and creating memorable experiences for clients.
Business & Operational Skills:
Previous experience in sales, marketing, operations, or hospitality is beneficial but not mandatory.
Ability to manage finances, inventory, and staff efficiently.
Customer-Focused:
Excellent interpersonal and communication skills.
Committed to providing high-quality service and fostering strong client relationships.
Financial Capability:
Access to the required initial investment (typically $39,800–$98,245) and sufficient working capital to operate the business successfully.
Ability to pay the franchise fee ($24,900) and ongoing royalties and marketing contributions.
Community Engagement & Networking:
Enthusiastic about becoming an active participant in local events and community activities.
Skilled at networking with corporate clients, wedding planners, and event coordinators to grow the business.
Location & Market Awareness:
Ideally located in metropolitan or suburban areas with a population base large enough to support multiple events.
Understands the local market and can identify opportunities to expand brand presence.
Summary:
The ideal Cocktail Claw franchisee is a motivated, people-oriented entrepreneur with a flair for events and entertainment. They should have the financial capacity, operational skills, and passion to build a thriving business while delivering an unforgettable adult-themed experience at parties, weddings, and corporate events.
| Financial Item | Amount / Details |
|---|---|
| Initial Franchise Fee | $24,900 |
| Total Investment Required | $39,800 – $98,245 (varies by location, setup, and equipment) |
| Infrastructure / Equipment Cost | Included in total investment; covers claw machines, event materials, and operational tools |
| Working Capital | Included in total investment; ensures smooth operations during initial months |
| Marketing Budget | 6% of gross sales (ongoing contribution to brand marketing) |
| Royalty Fees | 5% of gross revenue (ongoing support and brand services) |
| Franchise Units | 12 units (8 franchised, 4 corporate-owned) |
| Expected ROI | 1–2 years, depending on location, event volume, and operational efficiency |
| Break-even Time | Typically 12–24 months |
| Revenue Streams | - Event bookings (weddings, corporate events, parties) - Claw machine rentals - Merchandise upsells - Additional event services |
| Additional Costs | - Insurance - Travel & logistics for events - Local permits and licenses |
