2020
6
$455,250
$49,500
$777,000
No
Cocky Rooster is redefining the fast-casual dining experience with its bold, unapologetic approach to chicken. Founded in 2020 in Richmond, Virginia, the brand quickly gained popularity for its scratch-made sauces, hand-breaded chicken, and a menu that elevates classic comfort food. With a commitment to quality and innovation, Cocky Rooster offers a unique opportunity for investors seeking to be part of a dynamic and growing franchise.
Proven Business Model: Cocky Rooster has developed a streamlined operational model that emphasizes efficiency and quality, ensuring a consistent customer experience.
Innovative Work Culture: The introduction of a 3.5-day workweek in 2022 demonstrates the brand's commitment to employee satisfaction and operational efficiency, setting it apart in the industry.
Strong Brand Identity: With its edgy and fun branding, Cocky Rooster has cultivated a loyal customer base and strong community presence.
Scalable Growth Potential: As a relatively new franchise, there is significant potential for expansion across the U.S., particularly in college towns and football-centric communities.
Established Year: Cocky Rooster was founded in 2020 in Richmond, Virginia.
Founders: The brand was created by Luke Phillips and his team, who aimed to deliver a bold, high-quality chicken dining experience that stood out in the fast-casual segment.
Franchise Units: As of September 2025, Cocky Rooster operates 6 locations in the United States. This includes both corporate-owned and franchised units in Virginia, South Carolina, and North Carolina, with expansion plans in Arizona. The company began franchising in 2023, providing new investors with the opportunity to join a growing, modern fast-casual brand.
Brand Journey & Company History:
Cocky Rooster started as a carry-out-only restaurant in the Fan District of Richmond, quickly gaining attention for its scratch-made sauces, hand-breaded chicken, and creative menu items.
Over the years, the brand has expanded its footprint while maintaining a focus on quality, consistency, and a fun, edgy brand identity.
The introduction of innovative practices, such as a 3.5-day workweek for staff, highlights Cocky Rooster’s commitment to employee satisfaction and operational efficiency—an uncommon but appealing approach in the restaurant industry.
The brand has built a loyal following in college towns and football-centric communities, creating a unique niche in the fast-casual market.
Ownership & Market Presence:
Cocky Rooster remains privately owned by its founding team.
Its primary presence is on the East Coast, but strategic franchise growth is planned nationwide, focusing on areas with high engagement in fast-casual dining and community-oriented customers.
Industry Category: Cocky Rooster operates in the fast-casual dining segment, specializing in chicken-focused comfort food. Its combination of bold flavors, innovative branding, and community-centered locations positions it uniquely among competitors.
Other Information:
Cocky Rooster has been recognized for its rapid growth potential and strong brand identity, making it attractive for franchise investors.
The company emphasizes quality over quantity, ensuring each location meets strict operational and culinary standards.
Its franchising approach includes full support for site selection, training, and marketing, ensuring franchisees can replicate the success of corporate locations.
Cocky Rooster offers comprehensive support to its franchisees, ensuring a smooth and successful operation:
Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure the location aligns with brand standards.
Training: Extensive training programs covering all aspects of restaurant operations, including food preparation, customer service, and staff management.
Ongoing Support: Continuous support through regular visits, operational audits, and access to a dedicated franchise support team.
Marketing Assistance: Guidance on local marketing strategies, promotional campaigns, and social media engagement to drive brand awareness and customer loyalty.
Technology Integration: Access to proprietary systems for inventory management, point-of-sale, and customer relationship management.
Cocky Rooster is seeking passionate and driven individuals who align with the brand's values and vision:
Business Background: Experience in the food and beverage industry is preferred but not required.
Passion: A genuine passion for delivering exceptional customer experiences and a love for the food industry.
Investment Capability: Ability to meet the financial requirements and a willingness to invest in the growth of the business.
Location Preference: Interest in operating in college towns, football-centric communities, or areas with a strong appreciation for bold, flavorful cuisine.
Commitment: Dedication to upholding the brand's standards and a long-term vision for business growth.
| Financial Item | Details |
|---|---|
| Franchise Fee | $49,500 |
| Total Investment Required | $455,250 – $777,000 |
| Minimum Cash Required | $455,250 |
| Royalty Fees | 5% |
| Brand Fund Contribution | 1% |
| Infrastructure / Build-out Cost | Included in total investment; varies based on location and size |
| Marketing Budget | Typically 1% of gross sales (Brand Fund Contribution) |
| Working Capital | Included in total investment; sufficient to cover initial operating expenses |
| Expected ROI | High potential; based on average gross revenue of $1,560,490 per location |
| Break-even Time | Typically 2–3 years, depending on location and operational efficiency |
| Potential Revenue Streams | Dine-in, take-out, delivery, catering, merchandise, local promotions |
| Franchise Units (Current) | 6 operational locations in VA, SC, NC with additional locations “coming soon” in AZ |
