Established
2015
Franchise Units
1
Minimum Investment
$236,600
Franchise Fee
$29,500
Total Investment Range
$717,300
Home Based
No
Description
Cole's Backyard Grill offers a fresh take on American comfort food, combining the warmth of a backyard gathering with the efficiency of fast-casual dining. Founded in 2015 and headquartered in Richardson, Texas, the brand is a subsidiary of Homestyle Dining LLC, which also owns Bonanza Steakhouse and Bonanza Steak & BBQ. Cole's Backyard Grill aims to provide high-quality American food at affordable prices, serving a limited menu of burgers, steaks, sandwiches, and salads with a culinary twist to make eating out as a family hassle-free.
The franchise is designed to cater to the growing demand for quick-service restaurants that don't compromise on taste or quality. With a focus on fresh ingredients and a welcoming atmosphere, Cole's Backyard Grill is positioned to attract families and food enthusiasts seeking a satisfying dining experience without the wait.
Why Invest in this Franchise?
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Proven Business Model: Cole's Backyard Grill operates under a streamlined concept that emphasizes quality, consistency, and customer satisfaction.
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Growing Market: The fast-casual dining sector continues to expand, with consumers increasingly seeking convenient yet high-quality meal options.
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Supportive Franchise System: Franchisees benefit from comprehensive training, marketing support, and operational guidance to ensure success.
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Scalable Opportunity: With a relatively low initial investment, Cole's Backyard Grill offers potential for multi-unit ownership and regional expansion.
Background
- Founded: 2014 (Originally as Bo's Steak & Grill)
Rebranded: 2015 (As Cole's Backyard Grill)
Franchising Since: 2015
Franchise active Units: 1Headquarters: Richardson, Texas
Category: Full Service Restaurant / Bar, Pub & Grill
Brand Journey: The brand was born from a desire to simplify the dining experience. Seeing that customers were often confused by overly complex menus or "fine dining" labels, the founders streamlined the concept to focus on what matters: great wood-fired food and a welcoming environment. Today, it stands as a robust example of Texan hospitality ready for nationwide expansion.
Support Training
Pre-Launch Support: Expert guidance on site selection, lease negotiations, and restaurant layout/design to ensure maximum floor-plan efficiency.
Operational Training: An intensive multi-week training program at a corporate location covering kitchen management, wood-fired grill techniques, and front-of-house service standards.
Marketing & Grand Opening: A tailored "Grand Opening" marketing blitz to build local buzz, plus ongoing access to professionally designed digital and print assets.
Supply Chain Excellence: Leverage our established relationships with "Farm-to-Market" vendors to ensure you get the freshest ingredients at competitive franchise pricing.
Ongoing Consultation: Regular field visits from operations experts to help you optimize labor costs, food waste, and guest satisfaction scores.
Ideal Candidate
- Business Experience: A background in management or operations is preferred, though direct restaurant experience is not mandatory if you have a strong team-leading track record.
Community Focused: Someone who wants to be the "face" of their business and engage with local schools, sports teams, and civic groups.
Financial Readiness: Investors should have the liquid capital and net worth required to sustain the business through the initial ramp-up period.
Passion for Quality: A commitment to maintaining the high culinary standards of the Cole's brand.
Financial Detail
| Category | Details |
| Total Investment Range | $236,600 - $717,300 |
| Minimum Liquid Capital | $250,000 |
| Franchise Fee | $29,500 |
| Royalty Fee | Approx. 5-6% of Gross Sales |
| Marketing Fund | Standard industry contribution |
| Expected Break-even | Typically 18 – 36 months |
| Revenue Streams | Dine-in, Full Bar, Take-out, and Catering |