1997
45
$106,900
$49,500
$168,000
No
Color World Housepainting is a leading home services franchise that offers a comprehensive suite of residential and commercial services, including interior and exterior painting, power washing, gutter installation, minor drywall and carpentry work, and holiday lighting. Founded in 1997 by Tom Hodgson in Powell, Ohio, the company began franchising in 2016 and has since expanded across the United States. In January 2022, Color World Housepainting was acquired by Authority Brands, a Maryland-based company that provides home services in over 1,900 territories operated by more than 1,000 franchisees.
Color World Housepainting stands out in the residential and commercial painting industry because it offers many revenue streams to franchisees: power washing, gutter installation, minor drywall and carpentry work, and holiday lighting.This diverse service offering allows franchisees to generate multiple revenue streams year-round, enhancing customer satisfaction and providing increased earning potential and business stability.
Diverse Revenue Streams: The "five-in-one" business model allows franchisees to offer a variety of services, increasing customer retention and revenue potential.
Low Initial Investment: With a total investment ranging from $106,900 to $168,000, Color World Housepainting offers a cost-effective entry into the home services industry.
Comprehensive Training and Support: Franchisees receive extensive training and ongoing support in areas such as marketing, operations, and technology, ensuring they have the tools needed for success.
Strong Brand Reputation: With over two decades of experience and a commitment to quality service, Color World Housepainting has established a trusted brand in the industry.
Veteran and Minority Discounts: The company offers a 30% discount on the first franchise fee for honorably discharged American and Canadian veterans, as well as for minorities and women, promoting diversity and inclusion in franchising.
Established Year:
Color World Housepainting was founded in 1997 by Tom Hodgson in Powell, Ohio. Tom Hodgson, a former firefighter and paramedic, started the company with a vision to provide high-quality, reliable painting services to homeowners and commercial clients.
Franchising History:
The company began offering franchise opportunities in 2016, aiming to expand its footprint across the United States. Since then, it has grown steadily, helping entrepreneurs leverage the established brand and proven business model.
Franchise Units:
Currently, Color World Housepainting has over 45 franchise units operating in various states across the USA. Each franchise benefits from the company’s well-defined processes, marketing strategies, and diverse service offerings.
Founders and Ownership:
Founder: Tom Hodgson
Ownership: In January 2022, Color World Housepainting was acquired by Authority Brands, a leading home services franchisor based in Maryland. Authority Brands manages over 1,900 territories and supports more than 1,000 franchisees, enhancing the growth and scalability of Color World Housepainting.
Brand Journey & Company History:
From its humble beginnings in Ohio, Color World Housepainting built a reputation for quality service, professionalism, and reliability.
The brand expanded its services beyond painting to include power washing, gutter installation, minor drywall and carpentry work, and holiday lighting, creating a multi-service “five-in-one” model that increases revenue opportunities for franchisees.
The acquisition by Authority Brands further strengthened the company’s support network, technology infrastructure, and marketing capabilities.
Market Presence in the USA:
Color World Housepainting operates nationwide, with franchises in multiple states, providing residential and commercial painting and other home improvement services.
The brand is positioned in the home services industry, particularly the residential and commercial painting sector, which is a growing and resilient market in the USA.
Industry Category:
Home Services – Painting and Related Services
Offers a diversified revenue model, making it attractive to entrepreneurs looking for multiple streams of income.
Other Notable Information:
The franchise emphasizes training, operational support, and marketing assistance, helping franchisees succeed even if they have no prior painting experience.
It has a reputation for being entrepreneur-friendly, offering veteran, minority, and women franchisee incentives.
Color World Housepainting offers a robust training and support system to ensure franchisee success:
Pre-Launch Training: A six-week online pre-training program followed by two weeks of in-person classroom and on-the-job training at the corporate headquarters in Powell, Ohio.
Operational Support: Assistance with day-to-day operations, including scheduling, customer service, and quality control.
Marketing Support: Access to proven marketing strategies and materials to help franchisees attract and retain customers.
Technology Support: Utilization of proprietary software for estimating, project management, and customer relationship management.
Ongoing Education: Continuous training opportunities to keep franchisees updated on industry trends and best practices.
The ideal franchisee for Color World Housepainting is someone who combines business acumen, a strong work ethic, and a passion for delivering high-quality home services. The franchise is designed to support both experienced entrepreneurs and motivated individuals new to the painting or home services industry.
1. Business Background:
Prior experience in business management, sales, or customer service is beneficial but not mandatory.
Individuals with a background in operations or running a small business tend to adapt quickly to the franchise’s processes.
Experience in construction, painting, or home improvement is a plus, but the company provides comprehensive training for newcomers.
2. Passion & Personal Traits:
A strong commitment to delivering excellent customer service and maintaining the brand’s reputation.
High levels of motivation, determination, and self-discipline, as franchisees will manage day-to-day operations and staff.
Interest in building a long-term, sustainable business with opportunities for growth.
Willingness to follow established systems and processes, ensuring consistency in service quality.
3. Investment Capability:
Must have a minimum liquid capital of $70,000 and a net worth of at least $130,000 to cover the franchise fee, equipment, working capital, and operational costs.
Should be prepared for total investment costs ranging from $106,900 to $168,000 depending on location and setup.
4. Location Preference:
Franchisees should ideally operate in areas with a strong residential and commercial market for painting and home services.
Open to various states across the USA, as the franchise supports multi-location expansion for ambitious investors.
5. Entrepreneurial Mindset:
Comfortable with managing employees, scheduling projects, and handling customer relationships.
Ready to leverage multiple revenue streams (painting, power washing, gutters, drywall, holiday lighting) to maximize profits.
Interested in growing a franchise business beyond a single unit over time.
6. Special Incentives:
Veterans, minorities, and women are encouraged to apply and may receive a 30% discount on the initial franchise fee, reflecting the company’s commitment to diversity and inclusion.
| Financial Detail | Amount / Range |
|---|---|
| Franchise Fee | $49,500 |
| Total Initial Investment | $106,900 – $168,000 |
| Minimum Liquid Capital Required | $70,000 |
| Minimum Net Worth Required | $130,000 |
| Working Capital | $20,000 – $50,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | Varies (local cooperative advertising fees may apply) |
| Franchise Units | 45+ units across the USA |
| Infrastructure / Equipment Cost | Included in total investment (covers vehicles, painting equipment, office setup) |
| Expected ROI | Varies by location and franchisee performance |
| Break-even Time | Typically 6 months – 2 years |
| Potential Revenue Streams | Residential & commercial painting, power washing, gutter installation, minor drywall & carpentry, holiday lighting |
