2015
2
$250,000
$35,000
$500,000
No
Cooking with a Twist is revolutionizing the culinary entertainment industry by offering engaging, hands-on cooking classes for both adults and children. Founded in 2015 by award-winning Chef Dee Dee Coleman, the franchise has quickly become a beloved brand in the United States, known for its vibrant atmosphere, expert instruction, and inclusive approach to cooking. Whether it's a date night, a team-building event, or a child's birthday party, Cooking with a Twist provides a unique and memorable experience that brings people together through the joy of cooking.
Proven Business Model: With a strong brand presence and a growing customer base, Cooking with a Twist offers a scalable business model that has been successfully replicated across multiple locations.
Diverse Revenue Streams: Franchisees can generate income through various channels, including cooking classes, private events, kids' parties, and corporate team-building sessions.
Community Engagement: The brand's commitment to fostering community connections through culinary experiences ensures a loyal customer base and positive word-of-mouth marketing.
Supportive Franchise Network: Franchisees benefit from ongoing support in operations, marketing, and training, ensuring sustained growth and success.
Background Information
Established Year: 2015
Founder: Chef Dee Dee Coleman
Headquarters: Stafford, Texas, USA
Industry: Culinary Education and Entertainment
Franchise Units: 2 (1 corporate, 1 franchise)
Company Overview
Founded in 2015 by award-winning chef Dee Dee Coleman, Cooking with a Twist is a culinary studio that offers hands-on cooking classes for both adults and children. Inspired by her family's rich culinary traditions in Alabama, Chef Dee Dee aimed to create a space where individuals could come together to learn, cook, and enjoy Southern cuisine. The studio quickly became a beloved destination in Stafford, Texas, known for its engaging classes and community-focused events.
In October 2023, Cooking with a Twist expanded its reach by opening its first franchise location in Spring, Texas. This move marked the beginning of the brand's franchising journey, with plans for further expansion across the United States.
Franchise Expansion
The Spring location, situated at 440 Rayford Road, Ste. 150, opened in October 2023, offering the same interactive cooking experiences that the original Stafford location is known for. This expansion signifies the brand's commitment to sharing its passion for cooking and community with a broader audience.
Cooking with a Twist is actively seeking new franchisees to join its network. Prospective franchisees can submit applications through the official website, specifying desired locations, investment capabilities, and business experience.
Community Engagement
Beyond cooking classes, Cooking with a Twist offers a variety of services aimed at fostering community connections, including:
Private Parties: Customized cooking experiences for birthdays, anniversaries, and other celebrations.
Team Building Events: Corporate cooking challenges designed to enhance teamwork and communication.
Kids' Programs: Cooking classes, birthday parties, and summer camps tailored for children.
These offerings have helped establish Cooking with a Twist as a hub for culinary education and community engagement in the Houston area.
Looking Ahead
With a strong foundation and a growing franchise network, Cooking with a Twist is poised for continued success. The brand's commitment to quality, community, and culinary education makes it an attractive opportunity for potential franchisees interested in joining a dynamic and expanding business.
Cooking with a Twist offers comprehensive support to its franchisees, ensuring they are well-equipped to run successful operations:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure the location aligns with the brand's standards and target market.
Initial Training: Franchisees undergo an intensive training program covering kitchen operations, customer service, event planning, and brand standards.
Ongoing Support: Continuous support in marketing, operations, and staff training to maintain consistency and quality across all locations.
Marketing Resources: Access to branded materials, digital marketing strategies, and promotional campaigns to drive customer engagement and sales.
Operational Guidance: Regular operational audits and feedback sessions to ensure adherence to brand standards and identify areas for improvement.
The ideal franchisee for Cooking with a Twist is an individual who:
Passionate About Culinary Arts: Has a genuine interest in cooking and enjoys sharing that passion with others.
Entrepreneurial Spirit: Demonstrates strong business acumen, leadership skills, and a proactive approach to problem-solving.
Community-Oriented: Values community engagement and is committed to creating positive experiences for customers.
Financial Capability: Possesses the financial resources to invest in the franchise and sustain operations during the initial growth phase.
Location Preference: Interested in establishing a presence in suburban or urban areas with a demographic that appreciates culinary experiences and community events.
| Financial Component | Details / Estimates (USD) |
|---|---|
| Total Investment Required | $250,000 – $500,000 (depending on location and size) |
| Minimum Investment Required | $250,000 |
| Franchise Fee | $35,000 (one-time) |
| Royalty Fee | 6% of gross sales |
| Marketing / Advertising Budget | $5,000 – $15,000 initial, plus ongoing local marketing contributions |
| Infrastructure / Build-out Cost | $150,000 – $300,000 (leasehold improvements, kitchen equipment, interiors) |
| Working Capital | $25,000 – $50,000 (to cover initial operations and cash flow) |
| Franchise Units (Current) | 2 (1 corporate, 1 franchise) |
| Expected ROI | 20% – 35% annually (industry average for culinary studios) |
| Break-even Time | 12 – 18 months |
| Revenue Streams | Adult cooking classes, kids’ parties, private events, corporate team-building events |
| Potential Annual Revenue | $200,000 – $400,000 (varies by location, size, and customer base) |
Notes:
Numbers are estimates based on industry standards and the limited public financial information available for Cooking with a Twist.
Actual investment and returns will vary depending on the franchise location, rent costs, local demand, and operating efficiency.
