Established
2013
Franchise Units
70
Minimum Investment
$200,000
Franchise Fee
$30,000
Total Investment Range
$625,000
Home Based
No
Description
Copper Branch is a trailblazing fast-casual restaurant franchise that offers 100% plant-based, health-focused cuisine. With a menu featuring power bowls, vegan burgers, salads, sandwiches, and smoothies, all crafted from organic, gluten-free, and non-GMO ingredients, Copper Branch is redefining the dining experience. The brand's mission is to empower and energize communities by providing wholesome, chef-inspired meals that cater to the growing demand for sustainable and ethical food choices.
As the fastest-growing plant-based restaurant franchise globally, Copper Branch is expanding its footprint in the USA, offering entrepreneurs a unique opportunity to invest in a brand that aligns with the future of food. With a proven business model, comprehensive support, and a commitment to quality and sustainability, Copper Branch is poised to lead the plant-based dining revolution.
Why Invest in this Franchise?
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Booming Market Demand: The plant-based food industry is experiencing rapid growth, driven by increasing consumer awareness of health and environmental issues.
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Proven Business Model: Copper Branch offers a turnkey solution with standardized operations, ensuring consistency and quality across all locations.
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Comprehensive Support: Franchisees receive extensive training, ongoing operational support, and marketing assistance to ensure success.
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Sustainable and Ethical Brand: The brand's commitment to using organic, non-GMO ingredients and sustainable practices resonates with today's conscious consumers.
Background
Founded: 2013 in Montreal, Quebec, Canada
Founders: M. Onofrio Infantino, a seasoned entrepreneur with over 30 years in the restaurant and fast-food industry
Franchise Units: Over 70 locations in Canada and expanding in the USA
Franchising Since: 2015
Ownership: Acquired by Foodtastic Inc. in May 2021, a major Canadian restaurant franchisor managing over 370 locations across multiple brands
Company History & Brand Journey:
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Copper Branch started with a vision to provide 100% plant-based, healthy, and sustainable meals in a fast-casual format.
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Within a few years, it became one of Canada’s fastest-growing plant-based restaurant chains.
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The brand emphasizes organic, non-GMO ingredients, appealing to health-conscious and environmentally aware customers.
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Expansion into the USA began in 2018, with the first location in Manhattan, New York, marking the start of a strategic U.S. growth plan.
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The company continues to innovate menu offerings, ensuring a competitive edge in the fast-casual plant-based market.
Market Presence in the USA:
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Initial locations in urban, high-traffic areas targeting health-conscious and vegan-friendly communities.
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Positioned as a premium plant-based alternative in the fast-casual sector.
Industry Category: Fast Casual, Vegan, Health-Focused Dining
Other Information:
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Copper Branch is committed to sustainability, with eco-friendly packaging and sourcing practices.
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The brand’s mission focuses on community engagement, wellness, and ethical food production.
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Recognized for quality, innovation, and consistency across all franchise units.
Support Training
Copper Branch provides a comprehensive support system to ensure every franchisee succeeds and maintains brand standards. Support is structured across pre-launch, operational, marketing, and ongoing guidance:
1. Pre-Launch Support
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Site Selection Assistance: Expert guidance in identifying high-traffic, strategically located sites that align with target demographics.
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Lease Negotiation: Support in negotiating favorable lease terms to reduce upfront costs and risks.
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Restaurant Design & Layout: Complete design consultation to create functional, aesthetically pleasing, and brand-compliant interiors.
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Permits & Licensing Guidance: Assistance with local regulations, health codes, and operational licenses.
2. Training Programs
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Comprehensive Pre-Opening Training:
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150-hour program combining classroom instruction (approx. 40 hours) and hands-on training in an operational restaurant (approx. 110 hours).
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Covers menu preparation, food safety, customer service, inventory management, and point-of-sale (POS) operations.
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Management Training: Operational and team management training to equip franchisees with skills to lead staff efficiently.
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Marketing & Brand Training: Guidance on promoting the brand locally and leveraging national marketing campaigns.
3. Operational Support
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Ongoing Assistance: Continuous guidance in inventory management, staffing, scheduling, and quality control.
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Operational Manuals & SOPs: Detailed standard operating procedures covering all aspects of daily operations.
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Technology Support: Training and integration for POS systems, digital ordering platforms, and reporting software.
4. Marketing & Promotion Support
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National Marketing Programs: Access to brand-level campaigns for increased visibility and customer engagement.
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Local Store Marketing: Tools, templates, and strategies for community-based promotions, events, and social media marketing.
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Digital Marketing Support: Guidance on online ordering, delivery partnerships, SEO, and social media engagement.
5. Ongoing Support
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Franchise Advisory: Dedicated field support team providing continuous guidance and performance reviews.
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Menu Innovation Assistance: Updates on seasonal menu items, promotional dishes, and trending plant-based offerings.
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Networking & Franchise Conferences: Opportunities to connect with other franchisees, share best practices, and learn from brand leadership.
Summary: Copper Branch’s robust support system ensures franchisees are fully equipped from day one, with expert guidance at every step—pre-launch, operations, marketing, and ongoing management—maximizing the chances for long-term success.
Ideal Candidate
Copper Branch seeks passionate, driven, and business-savvy entrepreneurs who align with the brand’s mission of promoting health, sustainability, and ethical dining. The ideal franchisee should have the following attributes:
1. Business Background
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Experience in management, restaurant operations, or business ownership is highly preferred.
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Ability to lead teams, manage day-to-day operations, and oversee financial performance.
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Strong understanding of customer service excellence and operational efficiency.
2. Passion for Plant-Based & Healthy Lifestyle
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A genuine interest in plant-based cuisine, wellness, and sustainable food practices.
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Commitment to promoting health-conscious dining and educating customers about the benefits of plant-based meals.
3. Investment Capability
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Financial ability to meet the franchise’s minimum investment requirements and ongoing operational costs.
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Willingness to invest both time and resources to ensure the restaurant’s success.
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Prepared to maintain working capital to support initial operations until the business reaches profitability.
4. Location Preference & Market Awareness
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Interest in urban or suburban areas with a health-conscious, environmentally aware demographic.
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Ability to analyze local markets and identify opportunities for brand growth and community engagement.
5. Personal Attributes
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Entrepreneurial mindset with drive, resilience, and commitment to long-term success.
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Strong communication and leadership skills to manage staff and engage with customers.
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Alignment with Copper Branch’s values of sustainability, quality, and ethical business practices.
6. Additional Qualities
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Open to continuous learning and adapting to evolving trends in plant-based cuisine and fast-casual dining.
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Collaborative spirit to work with franchisor teams and other franchisees to share best practices.
Summary: Copper Branch franchisees are ideally entrepreneurs who combine business acumen with a passion for health-conscious dining, are capable of managing operations efficiently, and are committed to growing the brand within their communities.
Financial Detail
| Category | Details (USD) |
|---|---|
| Total Investment Required | $525,000 – $625,000 |
| Minimum Investment Required | $200,000 – $230,000 (unencumbered cash) |
| Franchise Fee | $30,000 – $40,000 |
| Royalty Fees | 6% of gross sales |
| Advertising Fees | 2% national + 1% local advertising |
| Infrastructure Costs | Includes restaurant build-out, kitchen equipment, signage, furniture, décor |
| Marketing Budget | Allocated for national and local campaigns |
| Working Capital | Sufficient to cover initial 3–6 months of operational expenses |
| Expected ROI | Varies by location; profitability typically achievable within first few years |
| Break-Even Time | 18–24 months depending on location and operational efficiency |
| Revenue Streams | Dine-in, takeout, online ordering, delivery services, catering, seasonal promotions |
Notes:
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Figures are estimates and may vary based on market conditions, location, and management efficiency.
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Prospective franchisees should conduct due diligence and consult financial advisors.