2013
70
$200,000
$30,000
$625,000
No
Copper Branch is a trailblazing fast-casual restaurant franchise that offers 100% plant-based, health-focused cuisine. With a menu featuring power bowls, vegan burgers, salads, sandwiches, and smoothies, all crafted from organic, gluten-free, and non-GMO ingredients, Copper Branch is redefining the dining experience. The brand's mission is to empower and energize communities by providing wholesome, chef-inspired meals that cater to the growing demand for sustainable and ethical food choices.
As the fastest-growing plant-based restaurant franchise globally, Copper Branch is expanding its footprint in the USA, offering entrepreneurs a unique opportunity to invest in a brand that aligns with the future of food. With a proven business model, comprehensive support, and a commitment to quality and sustainability, Copper Branch is poised to lead the plant-based dining revolution.
Booming Market Demand: The plant-based food industry is experiencing rapid growth, driven by increasing consumer awareness of health and environmental issues.
Proven Business Model: Copper Branch offers a turnkey solution with standardized operations, ensuring consistency and quality across all locations.
Comprehensive Support: Franchisees receive extensive training, ongoing operational support, and marketing assistance to ensure success.
Sustainable and Ethical Brand: The brand's commitment to using organic, non-GMO ingredients and sustainable practices resonates with today's conscious consumers.
Founded: 2013 in Montreal, Quebec, Canada
Founders: M. Onofrio Infantino, a seasoned entrepreneur with over 30 years in the restaurant and fast-food industry
Franchise Units: Over 70 locations in Canada and expanding in the USA
Franchising Since: 2015
Ownership: Acquired by Foodtastic Inc. in May 2021, a major Canadian restaurant franchisor managing over 370 locations across multiple brands
Company History & Brand Journey:
Copper Branch started with a vision to provide 100% plant-based, healthy, and sustainable meals in a fast-casual format.
Within a few years, it became one of Canada’s fastest-growing plant-based restaurant chains.
The brand emphasizes organic, non-GMO ingredients, appealing to health-conscious and environmentally aware customers.
Expansion into the USA began in 2018, with the first location in Manhattan, New York, marking the start of a strategic U.S. growth plan.
The company continues to innovate menu offerings, ensuring a competitive edge in the fast-casual plant-based market.
Market Presence in the USA:
Initial locations in urban, high-traffic areas targeting health-conscious and vegan-friendly communities.
Positioned as a premium plant-based alternative in the fast-casual sector.
Industry Category: Fast Casual, Vegan, Health-Focused Dining
Other Information:
Copper Branch is committed to sustainability, with eco-friendly packaging and sourcing practices.
The brand’s mission focuses on community engagement, wellness, and ethical food production.
Recognized for quality, innovation, and consistency across all franchise units.
Copper Branch provides a comprehensive support system to ensure every franchisee succeeds and maintains brand standards. Support is structured across pre-launch, operational, marketing, and ongoing guidance:
Site Selection Assistance: Expert guidance in identifying high-traffic, strategically located sites that align with target demographics.
Lease Negotiation: Support in negotiating favorable lease terms to reduce upfront costs and risks.
Restaurant Design & Layout: Complete design consultation to create functional, aesthetically pleasing, and brand-compliant interiors.
Permits & Licensing Guidance: Assistance with local regulations, health codes, and operational licenses.
Comprehensive Pre-Opening Training:
150-hour program combining classroom instruction (approx. 40 hours) and hands-on training in an operational restaurant (approx. 110 hours).
Covers menu preparation, food safety, customer service, inventory management, and point-of-sale (POS) operations.
Management Training: Operational and team management training to equip franchisees with skills to lead staff efficiently.
Marketing & Brand Training: Guidance on promoting the brand locally and leveraging national marketing campaigns.
Ongoing Assistance: Continuous guidance in inventory management, staffing, scheduling, and quality control.
Operational Manuals & SOPs: Detailed standard operating procedures covering all aspects of daily operations.
Technology Support: Training and integration for POS systems, digital ordering platforms, and reporting software.
National Marketing Programs: Access to brand-level campaigns for increased visibility and customer engagement.
Local Store Marketing: Tools, templates, and strategies for community-based promotions, events, and social media marketing.
Digital Marketing Support: Guidance on online ordering, delivery partnerships, SEO, and social media engagement.
Franchise Advisory: Dedicated field support team providing continuous guidance and performance reviews.
Menu Innovation Assistance: Updates on seasonal menu items, promotional dishes, and trending plant-based offerings.
Networking & Franchise Conferences: Opportunities to connect with other franchisees, share best practices, and learn from brand leadership.
Summary: Copper Branch’s robust support system ensures franchisees are fully equipped from day one, with expert guidance at every step—pre-launch, operations, marketing, and ongoing management—maximizing the chances for long-term success.
Copper Branch seeks passionate, driven, and business-savvy entrepreneurs who align with the brand’s mission of promoting health, sustainability, and ethical dining. The ideal franchisee should have the following attributes:
Experience in management, restaurant operations, or business ownership is highly preferred.
Ability to lead teams, manage day-to-day operations, and oversee financial performance.
Strong understanding of customer service excellence and operational efficiency.
A genuine interest in plant-based cuisine, wellness, and sustainable food practices.
Commitment to promoting health-conscious dining and educating customers about the benefits of plant-based meals.
Financial ability to meet the franchise’s minimum investment requirements and ongoing operational costs.
Willingness to invest both time and resources to ensure the restaurant’s success.
Prepared to maintain working capital to support initial operations until the business reaches profitability.
Interest in urban or suburban areas with a health-conscious, environmentally aware demographic.
Ability to analyze local markets and identify opportunities for brand growth and community engagement.
Entrepreneurial mindset with drive, resilience, and commitment to long-term success.
Strong communication and leadership skills to manage staff and engage with customers.
Alignment with Copper Branch’s values of sustainability, quality, and ethical business practices.
Open to continuous learning and adapting to evolving trends in plant-based cuisine and fast-casual dining.
Collaborative spirit to work with franchisor teams and other franchisees to share best practices.
Summary: Copper Branch franchisees are ideally entrepreneurs who combine business acumen with a passion for health-conscious dining, are capable of managing operations efficiently, and are committed to growing the brand within their communities.
| Category | Details (USD) |
|---|---|
| Total Investment Required | $525,000 – $625,000 |
| Minimum Investment Required | $200,000 – $230,000 (unencumbered cash) |
| Franchise Fee | $30,000 – $40,000 |
| Royalty Fees | 6% of gross sales |
| Advertising Fees | 2% national + 1% local advertising |
| Infrastructure Costs | Includes restaurant build-out, kitchen equipment, signage, furniture, décor |
| Marketing Budget | Allocated for national and local campaigns |
| Working Capital | Sufficient to cover initial 3–6 months of operational expenses |
| Expected ROI | Varies by location; profitability typically achievable within first few years |
| Break-Even Time | 18–24 months depending on location and operational efficiency |
| Revenue Streams | Dine-in, takeout, online ordering, delivery services, catering, seasonal promotions |
Notes:
Figures are estimates and may vary based on market conditions, location, and management efficiency.
Prospective franchisees should conduct due diligence and consult financial advisors.
