2002
220
$455,200
$35,000
$1,206,000
No
CorePower Yoga stands at the forefront of the U.S. wellness industry, blending the ancient practice of yoga with modern fitness to create a transformative experience for both mind and body. With over 220 studios across 23 states, CorePower Yoga offers a unique franchise opportunity for entrepreneurs passionate about health, wellness, and community engagement. Their innovative approach includes a variety of classes such as Yoga Sculpt, Hot Power Fusion, and CorePower Strength X, catering to diverse fitness levels and preferences. The brand's commitment to quality and accessibility has solidified its position as a leader in the fitness sector.
Proven Business Model: CorePower Yoga's extensive network of studios and loyal customer base demonstrate a successful and replicable business model.
Comprehensive Training and Support: Franchisees receive extensive training and ongoing support, ensuring they are equipped to manage and grow their studios effectively.
Strong Brand Recognition: As a well-established brand, CorePower Yoga attracts a broad demographic, enhancing marketing efforts and customer retention.
Diverse Revenue Streams: In addition to class memberships, franchisees can benefit from retail sales, teacher training programs, and wellness events.
Founded: 2002
Founders: Trevor Tice, Brandon Cox, Tim Johnson, Dave Porter
Headquarters: Denver, Colorado, USA
Industry Category: Fitness & Wellness
Ownership: Privately held (previously backed by Catterton Partners)
Company History & Brand Journey:
CorePower Yoga began in 2002 with a vision to merge traditional yoga practices with modern fitness approaches, creating a dynamic and inclusive environment for practitioners of all levels. The founders emphasized a balance between mind and body wellness while maintaining a focus on fitness, flexibility, and community.
The company’s growth was steady yet strategic: starting from a single studio in Denver, it expanded across the United States by offering varied classes such as Yoga Sculpt, Hot Power Fusion, and CorePower Strength X. Over the years, CorePower Yoga has become the largest yoga studio chain in the U.S., with more than 220 locations spanning 23 states.
Franchise Units: CorePower Yoga operates a mix of company-owned and franchised studios, providing a replicable business model that appeals to fitness enthusiasts and entrepreneurs.
Market Presence:
Strong footprint in major U.S. metropolitan areas.
Recognized as a premium, innovative brand in the yoga and wellness market.
Known for high-quality instructor training programs, wellness workshops, and community-focused events.
Reputation:
CorePower Yoga has built a strong reputation for its commitment to both customer experience and franchisee success. It stands out in the industry for blending fitness with holistic wellness, attracting a broad demographic from beginners to advanced yoga practitioners.
Industry Category: Fitness & Wellness — part of the growing health and wellness market, which continues to see increasing demand for boutique fitness experiences and holistic health offerings.
CorePower Yoga provides a comprehensive support system to ensure franchisees can successfully launch, operate, and grow their studios. This support spans pre-launch preparation, operational guidance, marketing assistance, academic programs, and ongoing development.
Site Selection & Lease Negotiation: Expert guidance in choosing the optimal location based on market demographics, foot traffic, and local competition. Assistance in negotiating favorable lease terms.
Studio Design & Build-Out: Help with interior design, layout planning, equipment procurement, and compliance with safety and accessibility standards.
Operational Setup: Assistance with technology systems, membership management software, and POS integration before opening.
Staff Recruitment & Training Prep: Guidance in hiring qualified instructors and administrative staff, including onboarding plans.
Franchisee Training Program: Intensive training covering studio operations, financial management, staffing, scheduling, and customer service.
Instructor Training: Access to certified CorePower Yoga teacher training programs, ensuring a high-quality teaching standard in your studio.
Standard Operating Procedures (SOPs): Step-by-step manuals for daily operations, class management, health and safety protocols, and membership processes.
Brand Marketing Materials: Pre-made templates for social media, email campaigns, local advertising, and promotional events.
Digital Marketing Guidance: Strategies for SEO, online advertising, community engagement, and building a local customer base.
Grand Opening Support: Assistance planning launch events to generate buzz and attract initial memberships.
Teacher Training Programs: Franchisees can host 200-hour and 300-hour yoga teacher training, which serves as an additional revenue stream and strengthens brand credibility.
Continuing Education: Workshops and seminars to help instructors stay current with yoga trends and techniques.
Performance Monitoring & Business Reviews: Regular check-ins to assess operational efficiency, membership growth, and profitability.
Continuous Training: Updates on new class offerings, operational improvements, and marketing campaigns.
Franchisee Network: Access to a supportive community of other CorePower Yoga franchise owners for sharing best practices and strategies.
Summary:
CorePower Yoga ensures franchisees are never alone in their journey. From launch to long-term growth, the franchise provides a structured support system covering operations, marketing, academic programs, and continuous development, giving owners the tools they need to build a successful and profitable yoga studio.
CorePower Yoga seeks franchisees who are passionate, business-savvy, and community-oriented. The brand values individuals who are not only interested in financial success but also committed to promoting health, wellness, and personal growth.
A genuine interest in yoga, fitness, and holistic health.
Enthusiasm for helping people improve their physical and mental well-being.
Dedication to fostering a positive, inclusive studio environment that supports all levels of practitioners.
Experience in managing or owning a business, ideally in fitness, hospitality, or service industries.
Strong leadership and organizational skills to oversee staff, operations, and financial performance.
Capability to handle budgeting, marketing, and daily operational challenges effectively.
Ability to build strong relationships within the local community, fostering loyalty and long-term memberships.
Interest in organizing community wellness events, workshops, or charity activities to enhance brand visibility.
Skilled in creating a welcoming, motivating atmosphere for both clients and instructors.
Sufficient capital to meet the total investment requirements and sustain operations during the initial growth phase.
Willingness to invest in studio infrastructure, marketing, and staffing to ensure long-term profitability.
Preference for urban or suburban areas with a strong demand for fitness and wellness services.
Consideration for areas with a health-conscious population or growing interest in boutique fitness experiences.
Entrepreneurial mindset: motivated to grow the business while adhering to CorePower Yoga’s brand standards.
Commitment to quality: focused on delivering exceptional experiences to every student.
Resilience and adaptability: able to navigate challenges and evolving market trends.
Summary:
The ideal CorePower Yoga franchisee is a well-rounded entrepreneur with a passion for wellness, strong business experience, financial stability, and a commitment to community engagement. They should be eager to grow their studio while upholding the brand’s high standards, ensuring a successful and rewarding franchise journey.
| Financial Item | Details / Estimated Range |
|---|---|
| Total Investment Required | $455,200 – $1,206,000 |
| Initial Franchise Fee | $35,000 |
| Royalty Fee | 5% of gross revenue |
| Minimum Liquid Capital | $25,000 |
| Working Capital | $20,000 – $44,000 |
| Infrastructure / Build-Out Costs | Varies by location and studio size |
| Marketing Budget / Advertising Contribution | Included as part of ongoing support and national campaigns |
| Expected ROI | Varies by location; profitability improves with effective management and community engagement |
| Break-Even Time | Typically 12 – 24 months |
| Revenue Streams | Monthly memberships, class packages, retail sales, teacher training programs, wellness events |
| Number of Franchise Units (USA) | Over 220 studios across 23 states |
| Other Fees | Possible local marketing contributions; additional operational costs may apply |
Notes:
ROI and break-even are highly dependent on location, studio size, and management efficiency.
Infrastructure costs can include studio lease, interior design, equipment, and licensing.
Marketing contributions cover both local promotions and national branding campaigns.
