2017
2
$100,000
Inquire
$150,000
No
Craving the Curls is a family-owned dessert franchise that has redefined the ice cream experience in the United States. Originating from Paducah, Kentucky, this innovative brand specializes in hand-crafted rolled ice cream, a Thai-inspired treat that has captivated dessert enthusiasts nationwide. With a commitment to using the freshest, high-quality ingredients and a focus on creating a fun, inviting atmosphere, Craving the Curls offers more than just a dessert—it provides an experience.
The brand's dedication to quality and customer satisfaction has earned it a loyal following, making it a standout in the competitive dessert industry. As the demand for unique and customizable dessert options grows, Craving the Curls is poised for expansion, offering franchise opportunities for entrepreneurs looking to invest in a proven, profitable business model.
Innovative Product Offering: Stand out in the dessert industry with a unique product that combines entertainment and indulgence.
Proven Business Model: Benefit from a franchise system with established operational procedures and a strong brand presence.
Comprehensive Support: Receive extensive training and ongoing support to ensure the success of your franchise.
Growing Market Demand: Tap into the expanding market for unique, high-quality desserts that cater to diverse customer preferences.
Established Year: 2017
Founders: Renee and Randy Hayden
Brand Journey & Company History:
Craving the Curls began its journey in Paducah, Kentucky, in 2017. The founders, Renee and Randy Hayden, discovered the concept of rolled ice cream during a trip to Thailand. Inspired by the interactive and visually appealing preparation of this dessert, they decided to introduce it to the American market.
The original store opened under the name Curls and Cream. In 2018, to secure a trademark and support future franchising ambitions, the brand was rebranded as Craving the Curls. Since then, the brand has focused on delivering a unique, fresh, and visually engaging dessert experience.
Ownership: Privately owned and operated by the Hayden family.
Franchise Units: Currently, the brand operates two locations in the United States – one in Paducah, Kentucky, and one in St. Charles, Missouri. While Craving the Curls is in the early stages of franchising, it is actively seeking franchise partners to expand its footprint.
Market Presence in the USA: Although relatively small in terms of physical locations, Craving the Curls has gained strong local recognition and a growing following due to its unique product offering and social media presence. The brand has positioned itself as a premium dessert franchise in the frozen treats industry, offering customizable rolled ice cream, milkshakes, and other sweet creations.
Industry Category: Food & Beverage – Dessert and Frozen Treats
Notable Achievements & Recognition:
Featured in St. Louis Magazine for bringing rolled ice cream to St. Charles, MO.
Developed a social media-savvy brand identity, leveraging Instagram and TikTok to attract younger audiences and dessert enthusiasts.
Emphasis on high-quality ingredients, fresh preparation, and interactive customer experiences, differentiating the brand from standard ice cream parlors.
Future Outlook:
The brand is actively expanding through franchise opportunities, aiming to grow its presence across the USA while maintaining its commitment to quality, innovation, and community engagement.
Craving the Curls offers a robust support system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to create an optimal customer experience.
Comprehensive Training: In-depth training programs covering product preparation, customer service, inventory management, and operational procedures.
Marketing Assistance: Guidance on local marketing strategies, social media promotion, and brand-building activities to attract and retain customers.
Ongoing Operational Support: Regular visits from corporate representatives, troubleshooting assistance, and updates on best practices to maintain high standards.
Supply Chain Management: Access to a network of approved suppliers for consistent product quality and cost efficiency.
The ideal Craving the Curls franchisee is:
Entrepreneurial Spirit: Motivated individuals with a passion for the food and beverage industry.
Business Acumen: Experience in managing a business or a strong desire to learn and grow in a business environment.
Customer-Focused: Commitment to providing exceptional customer service and creating a welcoming atmosphere.
Community-Oriented: Interest in becoming an active member of the local community and building relationships with customers.
Financial Capability: Ability to invest in the franchise and manage operational costs effectively.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $100,000 – $150,000 |
| Minimum Investment Required | Varies by location, approximately $100,000 |
| Franchise Fee | Not publicly disclosed |
| Franchise Units | Currently 2 operating units; expansion through franchising planned |
| Infrastructure / Build-Out Cost | $50,000 – $70,000 (includes equipment, store setup, décor, signage) |
| Marketing Budget | $5,000 – $10,000 initial marketing; ongoing local marketing fees may apply |
| Working Capital | $20,000 – $30,000 to cover operational expenses until break-even |
| Royalty Fees | Not publicly disclosed |
| Expected ROI | 15% – 25% annual return depending on location and operations |
| Break-Even Time | Approximately 12 – 18 months |
| Potential Revenue Streams | Rolled ice cream, milkshakes, beverages, specialty desserts, branded merchandise |
Notes:
The total investment includes franchise fee, equipment, leasehold improvements, initial inventory, and working capital.
Marketing budget may include social media campaigns, local promotions, and grand opening events.
ROI and break-even time can vary significantly based on location, foot traffic, and operational efficiency.
Franchise fees, royalties, and other ongoing fees are typically negotiated during the franchise agreement.
