2014
140
$13,000,000
Inquire
$13,000,000
No
Curio Collection by Hilton is a global portfolio of remarkable hotels handpicked for their unique character and personality. This soft brand by Hilton offers franchisees the advantage of maintaining a distinct, independent identity while benefiting from Hilton’s world-class branding, technology, and rewards programs. Designed for upscale and luxury travelers, Curio properties provide one-of-a-kind experiences in desirable destinations.
Curio Collection by Hilton was launched in 2014 as part of Hilton’s effort to diversify its offerings and target guests seeking authentic and local hotel experiences. As a "soft brand," Curio allows hotel owners to join the Hilton ecosystem without sacrificing the individuality of their property. The brand has grown significantly, now encompassing hundreds of properties in prime locations worldwide.
Franchisees benefit from Hilton’s deep operational expertise, vast global customer base, Hilton Honors loyalty program, and powerful booking engine, all of which help drive high occupancy rates and premium pricing.
Curio Collection by Hilton provides a comprehensive suite of support and training services to ensure franchise success:
Pre-opening Support: Design and construction guidance, project management, and brand integration support.
Training Programs: On-site and online training covering brand standards, operations, sales, and Hilton technologies.
Ongoing Support: Revenue management services, performance reviews, field support, and access to Hilton’s global supply chain.
Marketing Support: Inclusion in Hilton’s global marketing efforts, digital platforms, and loyalty program promotions.
The ideal Curio Collection by Hilton franchisee is typically:
An experienced hotel operator or real estate investor
Interested in owning or converting a distinctive, upscale hotel
Financially capable of funding a premium hospitality project
Committed to providing exceptional guest service while maintaining the unique essence of the property
Willing to leverage Hilton’s systems while retaining creative input in their hotel’s identity
Franchise Fee: Typically 5% of gross room revenue (subject to variation)
Royalty Fee: ~5% of gross room revenue (can vary)
Brand Marketing Fund: ~4% of gross room revenue
Total Investment Range: $13,000,000 – $115,000,000+
Minimum Investment: Approximately $13 million (depending on property size, location, and conversion/new build)
Franchise Units (USA): 70+ properties
Global Units: 140+ properties in over 30 countries
Franchising Since: 2014
Parent Company: Hilton Worldwide
