Established
2004
Franchise Units
200
Minimum Investment
$337,720
Franchise Fee
$60,000
Total Investment Range
$511,455
Home Based
No
Description
Step into the thriving world of premium boutique fitness with a CycleBar franchise, the first and largest network of its kind in the indoor cycling space. As the fitness industry continues its massive shift towards specialized, high-experience studios, CycleBar stands at the forefront, offering a high-energy, low-impact, and immersive cycling experience that resonates deeply with today's health-conscious consumer. This isn't just a workout; it's a multi-sensory journey led by motivating "CycleStar" instructors, set to heart-pumping "CycleBeats" playlists, and tracked by personal "CycleStat" performance metrics in a state-of-the-art "CycleTheater."
CycleBar has successfully capitalized on the decades-long popularity of indoor cycling, elevating it to a premium, experiential fitness concept. For entrepreneurs and investors in the USA, this represents a scalable business model built on a reliable, recurring revenue stream. The demand for engaging group fitness has never been higher, and CycleBar provides an inclusive, empowering, and community-focused atmosphere that drives member loyalty and retention. By joining the CycleBar family, you are investing in a proven concept backed by exceptional systems and a dedicated support team, positioning you to capture significant market share in the lucrative American boutique fitness market.
Background
Financial Strength & Management
- CycleBar is owned by TPG Growth Partners, an $83 Billion Private Equity Fund.
- The brand is well-capitalized and prepared to invest heavily to build a nationwide footprint.
Top Selling Points
- Sustainability: Spinning is deeply rooted in American culture and has existed for 30+ years.
- Semi-Absentee Model: Owners can hire a manager while focusing on other interests.
- Proven Business Model: SoulCycle and Flywheel validate strong market demand in all major cities.
- High Demand: 200,000+ certified spin instructors in the U.S., with 10,000 more certified each year.
- 100% Ecommerce: Clients purchase their sessions/packages online.
- Prime Locations: Positioned in hundreds of A-quality retail centers, with no direct franchise competitor.
- Quick Ramp-Up: Prototype studio achieved positive cash flow in the first month.
-
Recession Resistant:
- Spinning has been stable for 30+ years.
- Fitness/self-care spending increases during downturns.
- CycleBar delivers a premium indoor cycling experience at a reasonable price point.
Established: 2004
First Unit Franchised: 2014
Franchised Units:
200+ open locations (largest provider of indoor cycling)
Company-Owned Units: 0
States Registered: 2023 FDD filed
Canada Franchises: Pending Canadian registration
International Franchises: Not accepting international referrals currently
Support Training
Site Selection Assistance
- Franchisees are assigned a local commercial real estate broker who works across all Xponential Fitness brands in the market.
- Brokers leverage landlord relationships where XPO brands already have locations.
- A VP of Real Estate at the XPO level manages relationships with national REITs.
- XPO maintains 2,000+ pre-approved sites across the country.
Lease Negotiation Assistance
- The XPO real estate team and the local broker assist with LOI and lease negotiations.
- A panel of pre-approved attorneys reviews and approves all lease language.
Recruiting Assistance
- XPO provides a national recruiter to support franchisees with job postings and hiring needs.
Training & Support
Strong Starts (Initial Support)
- Site selection guidance
- Lease negotiation support
- Studio construction management
- Franchise University week-long training
- Initial hiring visit
- Grand opening support with 3 senior team members for one full week
Ongoing Support
- Monthly support calls to monitor progress
- KPI training
- Bi-annual field visits (2 times per year)
- Turnkey annual marketing calendar
- Full marketing support
Ideal Candidate
The ideal CycleBar franchisee is an ambitious, community-minded individual or multi-unit investor who aligns with the "Executive Model" business approach.
Entrepreneurial Mindset: You should be a results-oriented business professional with the drive and motivation to scale a successful business.
Business Background: Prior experience in sales, marketing, team management, or business ownership is highly beneficial. Direct fitness experience is not mandatory, but a passion for health, wellness, and the local community is essential.
Management Style: Best suited for a semi-absentee owner who hires a strong General Manager to handle day-to-day operations while they focus on high-level strategy, team leadership, and community networking. Note: Full-time passive or absentee ownership is typically not permitted; the franchisee must be actively involved in the management and success of the studio.
Investment Capability: Must meet the minimum financial requirements as outlined below. This is an investment requiring significant capital and strong net worth.
Location Preference: Candidates should be interested in opening studios in high-traffic, retail-friendly locations in affluent, densely populated, and growing metropolitan areas or high-end suburban markets across the USA. Multi-unit development agreements are highly encouraged.
Financial Detail
Total Investment: $337,720 – $511,455
Cash Investment: $100,000
Minimum Net Worth: $500,000
Franchise Fee: $60,000 (included in total investment)
Royalty: 7%
Ad Fund: 2%
Employees Required: 5–10
Item 19: Yes
Visa Candidates: Yes
Passive Ownership:
Semi-Absentee — franchisee must hire a General Manager for daily operations.
(Not a passive model.)
Home Based: No
B2B: No
Master Franchise: No
Veteran Discount: No