2016
2
$52,200
$25,000
$136,400
No
Are you ready to tap into the booming craft beer and mobile event industry in the USA? The Damn Good Beer Bus (DGBB) offers a vibrant, proven, and highly profitable franchise opportunity that puts you in the driver's seat of a fun, high-demand business. DGBB is a leading name in unique, guided brewery tours and flexible mobile event rentals, utilizing its iconic, custom-wrapped buses to deliver a truly memorable experience. This is more than just transportation; it’s a fully branded, "good, clean, fun" mobile venue and experiential service business that caters to a wide array of customers—from bachelor/bachelorette parties and corporate outings to team-building events and private brewery crawls.
In a market saturated with generic event services, DGBB stands out with its nostalgic, eye-catching vehicle design and its commitment to safety, education, and unparalleled customer service. As a franchisee, you inherit a trademarked brand, a refined operational blueprint, and established relationships within the local craft brewing community. The demand for unique experiences, especially in the leisure and hospitality sector, is soaring across the USA. By investing in a Damn Good Beer Bus franchise, you are not just buying a bus; you are acquiring a turnkey operation with multiple revenue streams in the dynamic $114 billion US beer industry and the expansive $100+ billion US event planning market. Become a 'beer-preneur' and own a recession-resistant business that brings joy, builds community, and delivers substantial financial returns.
High-Demand, Diverse Revenue Streams: Profit from two primary services:
Guided Brewery Tours: All-inclusive packages offering safe, educational, and fun visits to local craft breweries.
Hourly Private Rentals: Functioning as a unique 'brewery taxi' or a one-of-a-kind mobile venue for weddings, corporate events, bachelor/bachelorette parties, tailgates, and more. This diverse model ensures revenue generation across weekdays and weekends.
Turnkey, Proven Business Model: The DGBB system is refined and optimized, cutting out the time, expense, and guesswork of a startup. You receive a custom-wrapped vehicle and a complete operational package, empowering you with what works and allowing you to generate revenue quickly.
Low Overhead & Mobile Operation: The business is designed to be run from a home or small office, eliminating the substantial real estate costs, retail build-out, and high initial lease agreements associated with traditional bars or restaurants. It is a highly efficient, mobile unit.
Recession-Resistant Niche: Experiential services and the craft beer market continue to thrive. DGBB taps into the public’s desire for local, curated experiences and responsible, fun group outings.
Strong Brand Identity & Recognition: The "Damn Good Beer Bus" name is memorable, trademarked, and visually distinct, providing a significant marketing advantage. The retro, vibrant bus design serves as a continuous, mobile billboard, guaranteed to turn heads and build instant curiosity.
Established: 2016
Franchising Since: 2019
Founder: Jonathan Breines
Parent Company: Kirby Duke LLC
Headquarters: 10729 Pelican Dr., Wellington, FL 33414
Number of Units: 2 (as of 2022)
Industry Category: Recreation – Brewery Tours & Private Events
Company Overview:
Damn Good Beer Bus (DGBB) was founded in 2016 by Jonathan Breines in Palm Beach County, Florida. What began as a local initiative to provide safe and enjoyable brewery tours has since evolved into a unique business model offering guided brewery tours, private event rentals, and customizable packages. The company operates in multiple U.S. cities, combining the joy of craft beer with the convenience of transportation in a lively and social atmosphere.
Franchise Development:
Recognizing the potential for expansion, DGBB began franchising in 2019. The company offers a proven business model with a turnkey operation, including licensing the trademarked Damn Good Beer Bus brand, providing a custom-wrapped vehicle, and offering support and advice to guide franchisees toward success. The franchise system is designed to minimize startup time, reduce operational headaches, and leverage the experiences and lessons learned from the company's initial operations.
Market Presence:
As of 2022, DGBB operates two franchise units. The company is actively seeking to expand its presence across the United States, offering new franchise opportunities in various regions. DGBB's services cater to a diverse clientele, including craft beer enthusiasts, event planners, and corporate groups, providing a unique and enjoyable experience that sets it apart in the recreational and tourism industry.
Brand Identity:
The DGBB brand is built around the concept of "Good, Clean, Fun," emphasizing a safe and enjoyable experience for all guests. The company's branding features vibrant colors and a retro aesthetic, reflecting its commitment to providing a lively and engaging atmosphere. The fleet of 14-passenger buses is designed for comfort and fun, equipped with amenities like bottled water, koozies, and local snacks to enhance the tour experience.
Conclusion:
Damn Good Beer Bus has established itself as a leader in the craft beer tourism sector, offering a unique and enjoyable experience that combines the love of craft beer with the convenience of transportation. With a proven business model, strong brand identity, and a commitment to customer satisfaction, DGBB presents an attractive franchise opportunity for entrepreneurs interested in the recreational and tourism industry.
DGBB offers comprehensive, full-spectrum support designed to guide the franchisee from initial inquiry to long-term operational success:
Pre-Launch & Setup Support:
Vehicle Acquisition & Customization: Assistance with sourcing, purchasing, and the complete custom wrapping of your dedicated DGBB vehicle, ensuring brand consistency and maximum curb appeal.
Territory Selection: Guidance in selecting an exclusive, protected operating territory within your local market to minimize internal competition.
Licensing & Legal: Consultative support on necessary business licenses, insurance, and compliance with local transportation and alcohol-related serving certifications (TIPS/RAMP training).
Operational & Academic Training (DGBB Beer Boss Training Program):
Initial Training: Comprehensive, hands-on, in-person training covering all aspects of the business, including tour guiding techniques, safe vehicle operation, maintenance, booking systems, customer service standards, and vendor relations.
Proprietary Systems: Training on the exclusive operational manual, digital booking platforms, scheduling tools, and proprietary drink calculators for event planning.
Brewery Relations: Training on how to establish and maintain mutually beneficial partnerships with local craft breweries.
Marketing & Sales Support:
Brand Assets: Full access to the trademarked logo, "Good, Clean, Fun" slogan, high-quality professional photography, and marketing collateral.
Digital Marketing: Support with local SEO optimization, social media strategy, custom website setup, and proven ad campaigns to target both tour customers and private event planners (weddings, corporate).
Sales Coaching: Instruction on packaging services, pricing strategies, creating custom proposals, and closing sales for high-value corporate and wedding events.
Ongoing Support:
Continuous Coaching: Regular check-ins, performance reviews, and direct access to the founder and leadership team for advice and troubleshooting.
Network Access: Membership in a growing network of DGBB owners for peer-to-peer support, idea sharing, and collective problem-solving.
Refresher Training: Updates and training on new industry trends, operational improvements, and marketing best practices.
The ideal Damn Good Beer Bus franchisee is an ambitious, community-minded entrepreneur ready to be a hands-on operator in the local entertainment scene.
Business Background: Prior experience in hospitality, event planning, sales, or management is highly beneficial, but not strictly required. A strong understanding of general business practices, customer service, and P&L management is key.
Passion & Personality: A genuine passion for the craft beer and local community scene is essential. The ideal candidate must be outgoing, professional, reliable, and possess a strong work ethic and determination. They should be comfortable leading groups, promoting the brand, and fostering positive relationships with customers and local businesses.
Investment Capability: Must have the financial capability to meet the total initial investment, including working capital, and maintain financial stability during the initial ramp-up phase. The ability to secure financing for the vehicle and startup costs is necessary.
Operational Style: This is a hands-on business; absentee ownership is typically not permitted. The franchisee should be willing to operate the business, especially in the early stages, as a full-time or dedicated part-time venture (it can be run part-time initially) and manage a small team of drivers/guides.
Location Preference: The business model thrives in major metropolitan areas, tourist destinations, or growing suburban markets with a vibrant and established craft brewery scene and a strong base for corporate, social, and wedding events. Exclusive territories are a critical component of the franchise offering.
Note: The following figures are estimates based on published industry data and Franchise Disclosure Document (FDD) information. Exact costs and performance expectations are detailed in the official FDD and vary based on territory, vehicle choice, and market.
