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Decorating Den Interiors Franchise Opportunity

USA & CAN
Minimum Investment

$29,900

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Established

1969

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Franchise Units

251

payments

Minimum Investment

$29,900

payments

Franchise Fee

$39,900

payments

Total Investment Range

$59,900

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Home Based

Yes

Description

Decorating Den Interiors is one of North America’s most recognized and respected home décor and interior design franchise opportunities. With more than five decades of proven success, this franchise empowers entrepreneurs with a passion for design and business ownership to build thriving companies in the multi-billion-dollar home improvement and interior decorating industry. Known for its personalized in-home consultations, high-quality products, and award-winning designs, Decorating Den Interiors has positioned itself as a market leader across the USA and Canada.

This franchise offers aspiring business owners the unique opportunity to combine creativity with entrepreneurship. Franchisees benefit from exclusive vendor relationships, strong brand recognition, comprehensive training programs, and ongoing operational support. Whether serving homeowners seeking to refresh a single room or clients planning complete home makeovers, Decorating Den Interiors delivers solutions that inspire confidence, comfort, and style.

Why Invest in this Franchise?

Investing in a Decorating Den Interiors franchise means joining a brand that has stood the test of time in the interior design industry. The U.S. and Canadian home improvement market continues to grow rapidly, with homeowners investing billions annually in renovations, décor, and lifestyle upgrades. Decorating Den Interiors provides franchisees with:

  • A Recession-Resilient Industry – Home improvement remains a consistent investment category, even during economic fluctuations.

  • Turnkey Business Model – Proven systems for marketing, operations, and client management make it easier for new franchisees to succeed.

  • Exclusive Vendor Network – Franchisees access preferred pricing, exclusive collections, and direct relationships with top suppliers in furniture, fabrics, flooring, and accessories.

  • National Recognition – The brand is consistently featured in industry publications and has won numerous awards for design excellence.

  • Scalability – Owners can grow from a single design territory to multiple units, expanding their earning potential.



Background

Established: 1969
First Unit Franchised: 1970
Franchised Units: 251
Company Owned Units: 0
States Registered In: Alabama - AL, Arizona - AZ, Arkansas - AR, California - CA, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Illinois - IL, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Michigan - MI, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, North Dakota - ND, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, Washington - WA, West Virginia - WV, Wisconsin - WI, Wyoming - WY
Canada Franchises: Yes
International Franchises: No


Support Training

Decorating Den Interiors ensures that franchisees are fully equipped to run their business successfully with a comprehensive training and support system, including:

  • Pre-Launch Training: Step-by-step guidance on business setup, territory selection, vendor partnerships, and initial marketing campaigns.

  • Interior Design Training: Hands-on instruction in design principles, product knowledge, and space planning for beginners and experienced designers alike.

  • Business & Operational Support: Training in sales, client acquisition, customer relationship management, accounting, and day-to-day operations.

  • Marketing & Lead Generation: Access to national and local marketing tools, branding campaigns, PR strategies, social media management, and lead-generation platforms.

  • Technology Tools: Proprietary business management systems, digital design software, and client proposal tools.

  • Ongoing Support: Annual conferences, peer networking opportunities, field support teams, and continuous product training.

Franchisees never operate alone—they are backed by a robust support system that ensures long-term business growth.




Ideal Candidate

Decorating Den Interiors is perfect for entrepreneurs who want to blend creativity with business success. The ideal franchisee should have:

  • Passion for Interior Design & Décor: While professional design experience is not mandatory, a genuine interest in design is highly encouraged.

  • Business-Minded Leadership: Individuals with sales, marketing, or management experience often excel in this franchise model.

  • Financial Capability: Ability to meet the investment requirements and manage working capital effectively.

  • Commitment to Customer Service: A dedication to providing exceptional service and building long-term client relationships.

  • Flexibility in Location: The franchise operates as a home-based business, making it ideal for suburban and metropolitan areas across the USA & Canada.

Whether you are a design enthusiast, a corporate professional seeking career independence, or an investor looking for a scalable opportunity, Decorating Den Interiors offers a rewarding path to entrepreneurship.





Financial Detail

Cash Investment: $29,900 - $59,900
Total Investment: $49,900 - $59,900
Minimum Net Worth: $100,000
Franchise Fee: $39,900
Royalty: 9 - 8 - 7%
Ad: 1 - 4%
Item 19: No
Average Number of Employees: 1
Visa Candidates: No
Passive Ownership: No
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes



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