2008
8
$150,000
$25,000
$350,000
No
Unlock Your Entrepreneurial Passion in the $100+ Billion Pet Industry!
Dee-O-Gee is an emerging leader in the highly lucrative and emotionally rewarding independent pet supply and services sector. More than just a retail store, Dee-O-Gee is a specialized pet boutique and community hub committed to the holistic health and total well-being of dogs and cats. We've captured the hearts of pet parents by blending a curated selection of all-natural, high-quality retail products—from eco-friendly toys to premium, holistic foods and supplements—with top-tier services like professional dog grooming, self-service dog washes, and a fun, safe Dog DayCamp.
In an industry where pets are increasingly viewed as family members, the demand for educated, wellness-focused service providers is skyrocketing. Dee-O-Gee is perfectly positioned to meet this demand, offering customers a trusted source for expert nutritional advice, product transparency, and an unparalleled level of personalized care. Our brand stands for a unique, local community feel—much like a favorite local coffeehouse or brewery—where staff know the pets and their owners by name, fostering long-lasting, loyal relationships. If you're ready to be your own boss, make a profound difference in the lives of pets, and "mark your own turf" with a proven, recession-resilient business model, the Dee-O-Gee franchise is your opportunity to join the pack.
Investing in a Dee-O-Gee franchise means capitalizing on a proven, repeatable, and innovative business model within the stable and rapidly growing pet industry.
Unique, Multi-Revenue Model: Dee-O-Gee’s concept—blending specialized Retail (holistic foods, supplements, unique gear) with high-demand Services (Dog DayCamp, Professional Grooming, Self-Service Dog Wash)—provides multiple, consistent revenue streams that outperform traditional pet-only retail shops.
Holistic & Wellness Focus: We tap into the premium market trend by focusing on all-natural, wholesome, and often American-made products. Our emphasis on canine and feline nutrition, often led by Certified Pet Dietitians, establishes us as an expert resource, building profound customer loyalty.
Community-Centric Brand: Dee-O-Gee stores quickly become the local "dog store," serving as the go-to community hub for pet owners. This model promotes high customer frequency (multiple visits per month) and strong local ties, giving your business a unique competitive edge over big-box stores.
Comprehensive Franchise Support: You don't have to be a pet business expert to succeed. Dee-O-Gee provides extensive support in everything from site selection and store design to cutting-edge technology and national purchasing power.
Thriving Industry: The U.S. pet industry has historically demonstrated stable and significant growth, positioning a wellness-focused service and retail concept like Dee-O-Gee for long-term success.
Established: 2008 in Bozeman, Montana
Founders: Josh and Holly Allen
Ownership: Privately owned; part of the EarthWise Pet family
Industry: Pet Retail and Services
Franchise Units: As of October 2025, Dee-O-Gee operates a total of 8 locations across the United States, including Montana, Colorado, and Tennessee.
Company History:
Dee-O-Gee was founded in 2008 by Josh and Holly Allen in Bozeman, Montana. The idea for the store originated from their experiences with their own dog, Jericho, a rescued puppy-mill papillon who suffered from various health issues. In seeking holistic remedies for Jericho, the Allens identified a gap in the local market for high-quality, natural pet products and services. This realization led to the creation of Dee-O-Gee, a pet supply and services boutique focused on holistic wellness.
Holly, with her background as a veterinary technician and extensive knowledge in pet nutrition, brought a unique perspective to the business. Together, Josh and Holly combined their expertise to offer a range of products and services aimed at improving the health and well-being of pets.
The brand's commitment to holistic pet care and community involvement has resonated with pet owners, leading to the expansion of Dee-O-Gee into multiple locations across the United States. In 2021, Dee-O-Gee became part of the EarthWise Pet family, further strengthening its position in the pet care industry.
Today, Dee-O-Gee continues to serve as a trusted destination for pet owners seeking natural and high-quality products and services for their furry companions.
Dee-O-Gee is committed to providing a robust support framework to ensure every franchisee has the tools and knowledge to excel in business operations, animal care, and customer service.
Pre-Launch & Site Selection: You receive expert guidance on selecting the optimal location for your boutique, customized store layout design, and assistance through the construction process. Protected territories are typically offered.
Initial Training (Academic & Operational): A comprehensive initial training program is provided. This typically involves a one-week training session at the Franchise Headquarters (Montana), covering all facets of the business, including inventory management, POS system training, and staff management.
Nutrition and Staff Expertise: A core element of the brand is its knowledge base. Franchisees and their staff receive in-depth training on canine and feline nutrition, supplements, and how to decipher ingredient lists, allowing them to provide professional consultations and custom nutrition plans.
On-Site Grand Opening Assistance: A corporate team member provides on-site support and assistance immediately prior to and during your store's grand opening to ensure a smooth and successful launch.
Marketing & Online Presence: Franchisees benefit from an industry-leading localized online presence, including a unique micro-site on the main Dee-O-Gee website, featuring store photos, driving directions, localized event sign-up pages, and blogs. Training on integrating social media and leveraging national marketing campaigns is also provided.
Procurement & Purchasing Power: Franchisees can leverage national "platinum level" purchasing discounts and established supplier relationships, helping to minimize cost of goods and maximize margins.
Ongoing Support: The corporate team provides continuous operational guidance, innovative marketing strategies, and access to a proven business blueprint to address operational challenges and adapt to market trends.
Dee-O-Gee seeks motivated and service-oriented individuals who are passionate about pet wellness and community building.
Passion for Pets: This is a prerequisite. The most successful franchisees have a genuine love for dogs and cats and a strong commitment to their health and well-being.
Business Acumen & Management: Candidates should possess strong organizational, management, and people skills to oversee staff, manage day-to-day operations, and ensure high-quality animal care and customer service.
Community Ambassador: The ideal franchisee is an active ambassador for the brand, eager to establish their Dee-O-Gee boutique as the local community’s go-to hub for pet-related products, information, and training events.
Financial Capability: Must meet the minimum net worth and liquid cash requirements, demonstrating the financial stability to secure the total investment.
Hands-On Operator: Dee-O-Gee is generally not a semi-absentee franchise opportunity. Franchise owners are expected to be involved in all key aspects of the day-to-day operations to ensure brand standards and foster the essential local community culture.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Franchise Fee | $25,000 |
| Minimum Net Worth Required | $150,000 |
| Royalty Fee | 4% of gross sales |
| Advertising / Marketing Fee | 0.5% of gross sales |
| Infrastructure / Store Setup | $50,000 – $100,000 (depending on location and store size) |
| Working Capital | $20,000 – $50,000 |
| Expected ROI | 15% – 25% annually (varies by location) |
| Break-Even Time | 18 – 36 months (depending on local market and operational efficiency) |
| Potential Revenue Streams | Retail product sales, grooming services, daycare services, self-wash facilities |
| Franchise Units (Current) | 8 locations across USA |
| Average Number of Employees | 2 – 15 (depending on store size) |
