2015
20
$48,815
$20,000
$74,120
No
Deja Hue Art is a dynamic and rapidly expanding paint-and-sip studio franchise that offers a unique blend of creativity and social engagement. Founded in 2015 by Andrea Williams in Greensboro, North Carolina, the brand has quickly established itself as a leader in the recreational arts industry. With over 20 locations nationwide, Deja Hue Art provides a welcoming environment where individuals and groups can explore their artistic talents while enjoying a fun, social atmosphere.
The franchise offers a diverse range of services, including in-studio and virtual paint-and-sip sessions, pottery classes, canvas painting, and private events such as birthday parties, bachelorette gatherings, and corporate team-building activities. Each session is designed to be accessible to all skill levels, ensuring that everyone can participate and enjoy the experience.
Deja Hue Art's commitment to quality, creativity, and community has garnered a loyal customer base and a strong reputation in the industry. As the demand for unique, experience-based entertainment continues to grow, Deja Hue Art stands poised for continued expansion and success.
Proven Business Model: With a successful track record and a growing number of locations, Deja Hue Art offers a tested and scalable business model.
Diverse Revenue Streams: Revenue is generated through various channels, including public classes, private events, virtual sessions, and retail sales of art supplies.
Strong Brand Recognition: The brand's unique concept and engaging experiences have established a strong presence in the market, attracting a wide customer base.
Supportive Franchise System: Franchisees receive comprehensive training and ongoing support to ensure operational success and growth.
Flexible Business Operations: The franchise model allows for both in-studio and virtual offerings, catering to a broad audience and adapting to market trends.
Established: 2015
Founder: Andrea Williams
CEO: Kathryn L. Johnson-Jackson
Headquarters: 10505 S Western Ave, Chicago, IL 60643
Franchising Since: 2018
Franchise Units: Over 20 locations nationwide
Industry Category: Recreation (Paint & Sip Studios, Party/Event Services)
Ownership: Privately held
Deja Hue Art began as a single location in Greensboro, North Carolina, and quickly expanded due to its innovative approach to combining art with social experiences. The franchise began offering franchise opportunities in 2018 and has since grown to over 20 locations across the United States. The company's leadership, under CEO Kathryn L. Johnson-Jackson, continues to drive the brand's expansion and success.
Deja Hue Art offers a comprehensive support system to ensure the success of its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and studio design to create an inviting and functional space.
Training Programs: Franchisees and their staff undergo extensive training, including 18 hours of on-the-job training and 15 hours of classroom instruction, covering operations, customer service, and artistic techniques.
Marketing Support: Access to branded materials, social media strategies, and promotional campaigns to attract and retain customers.
Operational Guidance: Ongoing support in areas such as inventory management, staffing, and event planning to ensure smooth daily operations.
Technology Tools: Utilization of proprietary software for booking, customer management, and financial tracking.
Community Engagement: Opportunities to participate in local events and partnerships to enhance brand visibility and community involvement.
This robust support system empowers franchisees to operate efficiently and effectively, fostering long-term success.
The ideal Deja Hue Art franchisee is:
Passionate About Art and Community: A genuine interest in the arts and a desire to bring people together through creative experiences.
Customer-Focused: Committed to providing exceptional service and creating memorable experiences for guests.
Business-Oriented: Possesses strong organizational and financial management skills to oversee operations and drive profitability.
Community Engaged: Eager to participate in local events and build relationships within the community.
Adaptable: Able to embrace both in-studio and virtual offerings to meet diverse customer needs.
Ideal locations include urban and suburban areas with a vibrant social scene and a demographic interested in unique recreational activities.
| Financial Item | Details / Amount |
|---|---|
| Initial Franchise Fee | $20,000 |
| Total Investment Required | $48,815 – $74,120 |
| Minimum Liquid Capital | $20,000 |
| Royalty Fee | 5–6% of gross sales |
| Marketing/Advertising Fee | Included in ongoing support |
| Franchise Term | 10 years (renewable) |
| Expected Break-Even Time | Varies by location & market conditions |
| Potential Revenue Streams | Public classes, private events, virtual sessions, retail sales of art supplies |
| Infrastructure Cost | Included in total investment range |
| Working Capital | Included in total investment range |
| ROI (Return on Investment) | Dependent on market and operations, typically achievable within 2–3 years |
