1962
62
$69,939,630
Inquire
$114,783,030
No
Elevate Your Portfolio with a Premium Full-Service Hotel Franchise
Delta Hotels by Marriott represents a premier franchising opportunity within the robust US hospitality market. As a part of the world-renowned Marriott International portfolio, Delta Hotels is positioned as a four-star, full-service brand focused on delivering the "Simple Made Perfect™" experience. This concept resonates with today's traveler—especially the business and sophisticated leisure guest—by eliminating the unnecessary and focusing on the essential: seamless check-in, modern guest rooms with flexible workspaces, high-speed complimentary Wi-Fi, and convenient, quality all-day dining options like the Delta Bar and Delta Pantry.
This focus on streamlined, yet premium, service distinguishes Delta in the competitive upper-midscale and premium segments. The brand's aesthetic is purposeful and contemporary, designed to encourage productivity and relaxation. Franchising a Delta Hotel means aligning your investment with one of the most powerful names in global travel, tapping directly into the massive Marriott Bonvoy™ loyalty program—a key driver of high-margin direct bookings and consistent occupancy. If you are seeking a substantial, full-service hotel investment with the backing of an industry giant and a clear, modern brand concept, Delta Hotels by Marriott offers a compelling proposition.
Marriott's Global Powerhouse: You gain immediate access to the global distribution system, powerful corporate sales teams, and unparalleled brand recognition of Marriott International. This scale reduces operational friction, enhances lender confidence for financing, and drives significant revenue performance.
High-Value Guest Loyalty: Leverage the over 200 million members of the Marriott Bonvoy™ loyalty program. These are highly valuable, repeat guests who consistently seek out Marriott properties, significantly boosting direct bookings and reducing reliance on high-commission Online Travel Agencies (OTAs).
A Focused, High-Performing Brand Concept: The "Simple Made Perfect™" philosophy translates to operational efficiency. By streamlining non-essential services, the model focuses investment on the guest essentials—technology, comfort, and convenience—which can help optimize staffing and operational costs without compromising the premium guest experience.
Full-Service Revenue Streams: As a full-service hotel, a Delta property offers multiple potential revenue streams beyond room sales, including substantial Food & Beverage revenue (Delta Bar, Delta Pantry), meeting and event space rental, and banquet services, all managed under world-class Marriott standards.
A Growing US and Global Presence: Since its acquisition by Marriott in 2015, the brand has been actively expanding its footprint across the USA and internationally, demonstrating Marriott's commitment to growing and supporting the Delta flag.
Franchisees receive a comprehensive support system from Marriott International, designed to guide the investment from initial concept through daily operations and sustained profitability.
Pre-Launch & Development Support:
Market Development Guidance: Access to Marriott's expert development team for site selection, deal review, and strategic market positioning.
Design & Construction Assistance: Detailed brand standards, prototype design specifications, and technical assistance to ensure the hotel is built or converted efficiently and meets the Delta Hotels aesthetic and operational requirements.
Operational & Academic Training:
Required Personnel Training: Mandatory training programs are required for the hotel's General Manager and other key operational personnel to ensure a consistent, high-quality guest experience.
Marriott's Learning Platforms: Access to robust, award-winning, online training resources, courses, and educational tools (such as "Hotel Excellence!") for all staff covering hotel industry knowledge, sales, brand standards, and loyalty program management.
Ongoing & Marketing Support:
Global Reservation System (GDS): Direct connection to Marriott's industry-leading central reservation system and mobile app, driving a high volume of direct, high-margin bookings.
Revenue Management Advisory Services: Access to professional revenue management and pricing strategies to optimize room rates and occupancy.
Marriott Bonvoy™ Integration: Full integration into the powerful loyalty program and participation in global and national marketing campaigns that promote the brand.
Technology & Systems: Implementation and support for Marriott's cutting-edge technology infrastructure, including property management systems (PMS), point-of-sale (POS) systems, and security/IT support.
Field Support: Continuous support from dedicated Continent Field Support teams for ongoing operations, quality assurance, and performance reviews.
The Delta Hotels by Marriott franchise requires a sophisticated, well-capitalized investor or investment group with a proven track record in commercial real estate development and management.
Business Background: Ideal candidates are established hotel ownership groups, private equity firms, or high-net-worth individuals with significant experience in developing, owning, and managing full-service commercial properties. Direct hotel operations experience is a major asset, though not strictly required if partnering with an approved management company.
Financial Capability: Due to the substantial initial investment, the franchisee must demonstrate a strong financial position. Marriott typically seeks partners with an appropriate Net Worth of approximately $10 million and Liquid Assets of at least $1 to $2 million (requirements can vary based on the specific project size and terms).
Passion & Commitment: A commitment to upholding the world-class quality and guest-first service standards of the Marriott brand is non-negotiable. The ideal franchisee must be dedicated to maintaining a high level of associate engagement and operational excellence.
Location Preference: Delta Hotels are best suited for primary and secondary US gateway cities, major metropolitan areas, high-traffic commercial districts, and airport locations. The brand thrives in environments with a strong mix of business travel, convention traffic, and sophisticated leisure guests. The focus should be on sites that allow for a large-scale, newly constructed, or a high-quality conversion of an existing full-service property.
Disclaimer: These figures are estimates based on the 2024 Franchise Disclosure Document (FDD) for a newly-constructed 300-guestroom Delta Hotels by Marriott and do not include the cost of real estate, insurance, or contingencies. Actual costs will vary significantly based on location, market conditions, and property size. Prospective franchisees must consult the current FDD for definitive and up-to-date figures.
Ongoing Fees and Potential Revenue:
Expected ROI & Break-Even Time: Due to the high-capital nature of hotel development, which includes land and construction costs (often financed over 20+ years), providing a typical ROI or break-even time is impossible without a specific project pro-forma. However, investment returns are realized through high operational cash flow (EBITDA), strong appreciation of the real estate asset, and high occupancy rates driven by the Marriott reservation system. Investors should model a long-term strategy (20-year term) to achieve significant financial returns.
Potential Revenue Streams:
Room Sales: Primary revenue from business and leisure travelers.
Food & Beverage Sales: Revenue from the Delta Bar, all-day dining, Delta Pantry grab-and-go, and room service.
Meeting & Event Space: Income from corporate meetings, conferences, and social events utilizing the hotel's facilities.
Ancillary Services: Revenue from parking, business center usage, and other guest-paid services.
