Established
1937
Franchise Units
4
Minimum Investment
$332,600
Franchise Fee
$45,000
Total Investment Range
$449,800
Home Based
No
Description
Own a Legacy in the Billion-Dollar Pizza Industry with Denino's Pizzeria
Tap into the timeless appeal of authentic New York thin-crust pizza with a Denino's Pizzeria franchise. A true New York landmark, Denino's offers a proven, family-centric restaurant concept that stands out in the competitive food industry. Since 1951, we've perfected our award-winning thin-crust pizza and beloved Italian fare, building a multi-generational customer base and a reputation for quality that is second to none.
We are not just another pizza chain; we are an institution. Our concept combines the neighborhood charm of a classic tavern with a world-class pizzeria, serving a simple yet irresistible menu featuring our famous thin-crust pies, savory Italian specialties, signature fried calamari, and crisp wings. With over eight decades of proven operating history, Denino's Franchising, LLC is now strategically expanding our footprint across the USA, seeking dedicated partners to share our secret family recipes and proven system. Invest in a Denino's franchise and bring the "King of NY Style Thin Crust Pizza" to your community.
Why Invest in a Denino's Pizzeria Franchise?
Iconic Brand Recognition & Legacy: Invest in a historical brand with deep roots in New York culture. Denino's has been touted in publications like The New York Times, Zagat, and has won multiple "Best Pizza" awards, lending instant credibility and a powerful story to your local business.
Proven Operational Simplicity: Our menu focuses on high-quality ingredients and straightforward preparation, leading to low overhead, efficient kitchen operations, and maximized consistency. We teach you how to master the art of our crispy, thin-crust perfection.
High-Demand Market Segment: Pizza remains an American favorite, with the industry generating billions annually. Denino's addresses the massive demand for authentic, high-quality, non-chain pizza with its award-winning thin-crust style—a favorite for over 61% of Americans.
Flexible Investment Models: Denino's offers multiple franchise formats to suit various markets and investment capabilities, including Denino's Express, Denino's Pizzeria, and Denino's Pizzeria & Tavern. This flexibility allows you to choose the model best suited for your targeted territory.
Unwavering Family Support: When you join Denino's, you join a family. Our franchise philosophy is not focused on rapid, uncontrolled expansion but on organic growth and maintaining the unique character of the brand. You will benefit from dedicated, hands-on support from a 4th-generation pizza-making family.
Background
Established Year: 1937
Denino’s Pizzeria was founded in 1937 by the Denino family in Staten Island, New York. Originally starting as a small candy and soda shop, it evolved into a full-service pizzeria renowned for its authentic New York-style thin-crust pizza.
Founders: Denino Family
The business was founded by Italian immigrants who brought traditional pizza recipes from Italy. Over the decades, the family maintained a strong commitment to quality, consistency, and community engagement.
Franchise Units: Approximately 4 locations in the USA
Denino’s has steadily expanded its presence with multiple outlets, primarily in New York and New Jersey, serving both locals and tourists. Expansion plans include opening new franchise locations across other states.
Brand Journey & Company History:
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1937: Denino’s opens as a small neighborhood shop.
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1950s–1980s: Builds a loyal local following, recognized for authentic Italian pizza.
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1990s–2000s: Expands into additional locations, adds tavern-style dining experiences.
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2010s–Present: Launches franchise opportunities, modernizes operations while keeping the classic recipes and family values intact.
Ownership: Privately owned by the Denino family, who continue to oversee franchise operations and maintain brand standards.
Market Presence in the USA:
Denino’s enjoys a strong reputation in the New York metropolitan area and New Jersey. Its brand is synonymous with authentic, family-friendly pizzerias and is gradually building national awareness through franchise expansion.
Industry Category: Quick Service Restaurant (QSR) / Pizza & Italian Cuisine
Denino’s operates within the fast-casual dining and pizzeria segment, leveraging its heritage, quality ingredients, and unique recipes to differentiate itself from competitors.
Other Information:
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Denino’s has received multiple local awards for Best Pizza and Community Favorite.
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The brand emphasizes sustainability by sourcing fresh ingredients from trusted suppliers.
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Strong focus on community engagement, sponsoring local events, sports teams, and charity initiatives.
Support Training
Denino's is committed to ensuring every franchisee can faithfully recreate our authentic, award-winning experience. Our comprehensive training and support program is rooted in decades of family-run operational experience.
Pre-Launch & Site Selection: We provide guidance on selecting a suitable site within your protected territory, optimizing layout for maximum efficiency, and approved vendor selection.
Operational & Academic Training: You and your key managers will receive intensive, hands-on training that covers all aspects of the Denino's operating system. This includes detailed instruction on:
Secret Preparations: Mastering our family recipes, from preparing the dough fresh daily to making our signature sauce and handling our handmade cheese blends.
Kitchen Management: Training on equipment operation (including the all-important brick oven), food prep, quality control, and inventory management.
Front-of-House: Customer service standards, point-of-sale (POS) systems, and managing the classic Denino's tavern atmosphere.
Marketing & Grand Opening Support: We assist with your official launch, including a minimum Grand Opening expense budget, local marketing strategies, and utilizing our established brand assets to generate immediate excitement.
Ongoing Support: Our relationship doesn't end after opening. You will receive ongoing, dedicated support through site visits, refresher training, technology updates, and operational reviews to ensure continued consistency and success. You gain access to our traditional operating system and continuous hands-on guidance from the franchisor team.
Ideal Candidate
Denino's Franchising, LLC is seeking passionate, dedicated, and financially capable entrepreneurs who are ready to embrace a hands-on, owner-operator role.
Passion for Quality and Hospitality: A deep respect for the Denino's legacy, commitment to authentic Italian/New York cuisine, and an understanding of the hospitality required to build a true neighborhood landmark.
Business and Management Background: While direct restaurant experience is beneficial, a strong business acumen, management experience, and a proven work ethic are essential. We seek individuals who prioritize consistent operations and customer focus over rapid, unqualified expansion.
Financial Capability: Must possess the necessary liquid capital and net worth to meet the minimum investment requirements across all phases of development, including initial fees, build-out, and initial working capital.
Local Market Expertise: Preference for entrepreneurs who are native to or have deep local knowledge of their target location, allowing them to effectively integrate the Denino's brand into the community fabric.
Location Preference: Ideal candidates are sought to expand the brand in protected territories across the USA, particularly in markets with a high appreciation for authentic New York-style pizza and Italian-American food culture.
Financial Detail
Denino's Pizzeria offers several models, with investment ranges varying significantly based on the format and location. These estimates are inclusive of the Initial Franchise Fee.
Potential Revenue Streams: Full-service pizzerias benefit from diverse revenue streams, including dine-in service, high-volume takeout and delivery (pizza and Italian specialties), catering, and, in the Tavern model, significant revenue from beer, wine, and liquor sales.