1992
30
$264,500
$25,000
$454,000
No
Desert Moon Fresh Mexican Grille is not just another fast-casual restaurant; it is the East Coast's original and leading "Fresh, Healthful Alternative to Fast Food" since 1992. In a booming US market where consumers are increasingly prioritizing quality, fresh ingredients, and healthy options, Desert Moon stands out from the competition. We've successfully captured the vibrant flavors and spirit of the Southwest, fusing them with a modern, health-conscious menu that resonates deeply with today's quality-driven diners.
Our concept thrives in the dynamic Fast Casual Restaurant industry. We offer a distinctive, chef-developed menu featuring charbroiled lean steak and skinless chicken breast, fire-roasted vegetables, and made-from-scratch salsas—all prepared in full-view open kitchens. Our food is high in fiber, low in fat, zero trans fat, and includes Gluten-Free and key Organic items, setting the gold standard for fresh Mexican/Southwestern cuisine. The unique, upscale Southwestern-themed dining environment, complete with trademarked landscape designs and colors, provides a fun, modified table service experience that dramatically differentiates us from typical fast-food models. We measure our success by the superior performance and strong unit economics of our franchise locations, offering a proven business model and fully protected territories to our partners. Join the movement that's defining the next generation of American dining.
Investing in a Desert Moon Fresh Mexican Grille franchise is an opportunity to capitalize on the sustained growth of the Fresh Mexican and Fast-Casual Dining segments, backed by a mature, successful brand:
Established Brand & Unique Niche: Since 1992, Desert Moon has been a pioneer in the "fresh" segment, cultivating a strong reputation as the original East Coast Fresh Mexican Grille. This longevity and first-mover status provide a significant competitive advantage.
Superior Product Economics: The model focuses on great unit economics, driven by a high-quality, chef-developed menu that commands premium pricing and repeat customer visits. Our efficient, full-view open kitchen model minimizes waste and enhances customer trust.
The Health Trend Advantage: Our commitment to a "healthful alternative"—using fresh, preservative-free, all-natural ingredients, and preparing food without frying—directly addresses the massive and growing consumer demand for better-for-you dining options.
Distinctive Dining Experience: The unique, colorful Southwestern decor and modified table service create a memorable, upscale, and fun atmosphere that attracts a broad customer base and stands out in crowded food markets.
Comprehensive Support: Franchisees benefit from a commitment to full training and ongoing support, positioning you for success from site selection through daily operations.
Desert Moon is committed to equipping its franchisees with the full knowledge and resources necessary to successfully operate their business. The support system is comprehensive and runs from the initial signing of the Franchise Agreement throughout the life of your restaurant.
Pre-Launch Support (Site & Infrastructure):
Real Estate & Design: Assistance with site selection, lease negotiation guidance, and adapting the proprietary, upscale restaurant design (including the trademarked Southwestern themes) to varied location types, such as inline restaurants and smaller food court units.
Construction & Equipment: Detailed guidance on build-out and sourcing the specified, high-quality kitchen equipment needed for the open-kitchen preparation model.
Operational & Academic Training:
Initial Training Program: A thorough, multi-week training program covering all aspects of the business, including food preparation (following our chef-developed, scratch recipes), inventory management, customer service standards, and full-view open-kitchen operational flow.
Grand Opening Support: On-site assistance from an experienced corporate team member during the critical opening phase to ensure a smooth launch and immediate adherence to brand standards.
Ongoing Support:
Field Support: Regular visits and consultation from franchise business consultants to help monitor performance, maintain quality control, and address operational challenges.
Technology & Systems: Guidance on point-of-sale (POS) systems, back-office technology, and other computer/technology support essential for efficient, modern restaurant management.
Marketing & Brand Support:
Marketing Strategy: Access to proven marketing materials and strategies designed to leverage the brand's unique position as a healthy, fresh alternative.
Menu Development: Continued research and development to keep the menu innovative and aligned with consumer trends, including new recipes and specials.
Desert Moon Fresh Mexican Grille is seeking dedicated, high-caliber entrepreneurs who are passionate about quality, fresh food, and exceptional customer experience.
Entrepreneurial Spirit & Passion: A highly motivated individual or team with a strong passion for the restaurant and hospitality industry, specifically interested in offering a healthier, high-quality dining alternative.
Business Acumen: Experience in business management, operations, or retail/restaurant is highly beneficial. The ability to manage staff, control inventory, and drive local marketing efforts is key.
Financial Capability: Must possess the required minimum liquid capital and total net worth necessary to secure financing and complete the initial investment without undue financial stress.
Operational Commitment: Preferably an owner-operator or an investor who commits to hiring a highly capable operating partner, ensuring a strong, hands-on focus on daily operations and maintaining the high-quality Desert Moon standards.
Location Preference: Multi-unit operators looking to develop protected territories within key US growth markets are highly desired. Initial focus remains strong on the East Coast, but expansion into new US markets is also a priority.
The financial commitment for a Desert Moon Fresh Mexican Grille franchise positions it as a significant opportunity within the fast-casual sector. Note: All financial figures are estimates based on historical Franchise Disclosure Document (FDD) data and should be verified directly with the franchisor.
