2012
85
$105,000
$45,000
$220,000
No
A Strategic Investment in the Home Improvement Sector
Design Pro Remodeling is redefining the $450+ billion US home improvement industry with a modern, streamlined, and high-margin franchise model focused on premium kitchen and bathroom renovations. We sit at the intersection of professional design consulting and efficient project execution, giving our franchisees a distinct competitive advantage over general contractors and traditional remodelers.
Our franchise is built on three core pillars: Design Excellence, Project Predictability, and Customer Satisfaction. We utilize a proprietary Design-Build Methodology that minimizes construction delays, eliminates client-contractor friction, and maximizes profit margins through specialized vendor relationships and standardized processes.
In an era where homeowners are increasingly demanding quality, speed, and transparency, Design Pro Remodeling offers a proven blueprint for success. We are not just selling remodeling services; we are selling a stress-free transformation experience, making us the preferred choice for discerning customers. This focus on premium, predictable service translates directly into strong unit economics and exceptional brand reputation, setting the stage for a highly successful venture for our franchise partners across the United States.
Investing in Design Pro Remodeling means securing a future in a resilient and booming industry. The demand drivers for home remodeling are robust, fueled by an aging housing stock, increased remote work, and rising home equity, making our business model highly recession-resilient.
High-Demand, High-Margin Niche: We focus on core renovations (kitchens and bathrooms), which consistently generate the highest return on investment for homeowners and command premium pricing, leading to superior profit margins for franchisees.
Proprietary Operations Technology (The "DPR System"): Our custom technology platform manages everything from initial lead generation and virtual design consultations to project scheduling and financial tracking. This system provides real-time oversight, ensures quality control, and dramatically reduces administrative overhead, allowing you to focus on sales and scaling.
Low Initial Investment & Scalability: Unlike large construction franchises, Design Pro Remodeling emphasizes a streamlined, low-overhead model that minimizes expensive office space and heavy equipment. This results in a quicker path to launch and profitability, and an easier transition to multi-unit ownership.
National Buying Power: Benefit from established, non-exclusive relationships with national material suppliers and vendors, securing competitive pricing that independent contractors cannot access. This instantly improves your material cost of goods sold (COGS) and enhances profitability.
Unwavering Support: From day one, you are part of a national network with continuous operational, financial, and marketing support designed to accelerate your growth and mitigate common business risks.
Detail | Specification |
|---|---|
Established Year | 2012 |
Founders | John and Sarah Miller |
Industry Category | Design-Build Home Remodeling & Renovation (Specializing in Kitchens & Bathrooms) |
Current Franchise Units | 85 (Operating across 18 US States) |
Market Presence in USA | Strong presence in secondary metropolitan areas and affluent suburban markets nationwide, with aggressive expansion planned for the South and West. |
Brand Journey | Founded in Atlanta, GA, as a single-unit operation, Design Pro Remodeling quickly established a reputation for fixed-price, on-time project delivery. Franchising commenced in 2018 after refining the proprietary "DPR System" into a scalable, replicable business blueprint. |
Ownership Structure | Privately Held, Franchise-Focused Model |
Company History | Dedicated to transforming the fragmented and often unreliable contracting industry into a professional, consumer-centric service. The company's growth is proof of concept for its emphasis on process over individual craftsmanship dependence. |
Our comprehensive training program ensures that franchisees, regardless of their prior remodeling experience, are fully prepared to launch and rapidly scale a profitable business.
Phase | Detail of Support & Training Provided |
|---|---|
Phase 1: Pre-Launch (4 Weeks) | Design Pro Academy: 10 days of intensive training at our corporate headquarters covering the DPR System, sales psychology, financial management, blueprint reading, and proprietary design software. Includes certification on national vendor ordering systems. We also provide hands-on assistance with legal entity setup, local licensing guidance, and selecting the optimal territory. |
Phase 2: Operational Launch (First 3 Months) | On-Site Launch Support: A dedicated Launch Specialist assists with the first two projects, ensuring correct setup of local vendor relationships, project management software integration, and team hiring (Project Manager, Design Consultant). Training covers efficient lead qualification and sales funnel management. |
Phase 3: Marketing & Lead Generation | Digital Dominance System: We provide a turn-key digital marketing suite, including a localized website (SEO optimized for keywords like "kitchen remodel near me" and "bathroom renovation expert"), paid advertising templates, and social media content strategies. We teach franchisees to leverage local SEO and content marketing to capture inbound leads effectively. |
Phase 4: Academic & Ongoing Support | Continuous Education: Monthly webinars on industry trends, new materials, and sales techniques. Academic Library: Full access to an online portal with hundreds of hours of training videos, operational manuals, and marketing collateral. Franchisee Mentorship: Pairing new owners with high-performing veteran franchisees for guidance. |
Phase 5: Financial & Tech Support | Dedicated Field Consultant: Quarterly one-on-one visits (in-person or virtual) for financial review, budgeting, and performance coaching. 24/7 help desk support for the proprietary DPR System technology. |
Design Pro Remodeling seeks ambitious, entrepreneurial individuals who possess the drive to lead and the capability to manage a high-touch, sales-driven service business.
Business Background: Prior experience in sales management, corporate leadership, marketing, or business development is highly desirable. Direct construction experience is not required, as our system provides the operational expertise. We are looking for business managers, not laborers.
Passion & Vision: Must possess a strong passion for design, customer service, and building high-performing teams. A dedication to upholding the brand's reputation for quality and integrity is non-negotiable.
Leadership & Sales Acumen: The ideal candidate is a natural leader capable of recruiting and managing a small but highly skilled team (designers, project managers). Excellent communication and sales closing skills are essential.
Investment Capability: Must meet the minimum liquidity requirements and be prepared to fund the entire initial investment range, including necessary working capital.
Location Preference: Candidates should be interested in establishing a business within an exclusive, protected territory in a growing or affluent US market, particularly in suburban areas with high median home values and a stable population base.
Financial Element | Estimated Range (USD) | Notes & Details |
|---|---|---|
Minimum Investment Required | $105,000 | Covers Franchise Fee, initial working capital, and necessary software/training. |
Total Investment Required (Estimate) | $105,000 – $220,000 | Includes all estimated costs for 3-6 months of operation, covering the Franchise Fee, working capital, initial marketing, computer systems, and minor warehouse/office setup. |
Franchise Fee | $45,000 | Paid upfront for access to the proprietary system, training, and exclusive territory. |
Infrastructure Cost (Office/Warehouse) | $5,000 – $25,000 | Low-overhead model; can be run from a home office initially, scaling to a modest office/showroom later. |
Initial Marketing & Advertising Budget | $10,000 – $20,000 | Required for the initial 3 months to generate immediate lead flow and market presence. |
Working Capital (3-6 Months) | $30,000 – $50,000 | Crucial reserve to cover operational expenses before the first projects are completed and paid. |
Royalty Fees | 6% of Gross Revenue | Continuous fee for ongoing support, software access, and brand usage. |
Local Brand Fund Contribution | 2% of Gross Revenue | Used for cooperative advertising and local digital marketing efforts to drive leads to your territory. |
Expected Break-Even Time | 6 – 12 Months | Dependent on effective sales execution and market penetration in the first two quarters. |
Potential Revenue Streams | Kitchen Remodeling, Bathroom Remodeling, Design Consulting Services, Minor Home Structural Updates. | We emphasize high-value, high-ticket projects with strong per-job profit margins. |
Expected ROI (Year 3 Projection) | Variable based on market and effort, but our model is designed for a strong return, often exceeding the industry average due to proprietary process efficiency. | Detailed Item 19 of the Franchise Disclosure Document (FDD) provides historical financial performance data. |
(Please note: All financial figures are estimates. Detailed financial performance representations are provided exclusively in the Franchise Disclosure Document (FDD).)
