2003
11
$146,250
$25,000
$218,250
No
Device Pitstop is a leading tech franchise in the United States, specializing in the buying, selling, trading, repairing, and upgrading of consumer electronics such as laptops, tablets, smartphones, and accessories. With a commitment to providing high-quality, refurbished devices and exceptional customer service, Device Pitstop has established itself as a trusted name in the tech retail and repair industry.
The franchise model offers a unique blend of retail and service, catering to the growing demand for affordable and sustainable tech solutions. By combining a wide range of services under one roof, Device Pitstop provides customers with a convenient and reliable destination for all their electronic needs.
Proven Business Model: Device Pitstop's comprehensive approach to tech retail and repair has demonstrated consistent success across multiple locations.
Growing Market Demand: As technology continues to evolve, the need for affordable and sustainable electronic solutions is on the rise, positioning Device Pitstop for long-term growth.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are equipped to manage and grow their business effectively.
Multiple Revenue Streams: The franchise offers diverse income sources, including device sales, repairs, upgrades, and trade-ins, enhancing profitability potential.
Founding and Evolution
Device Pitstop was originally established in Las Vegas, Nevada, in 2003 under the name Laptop Exchange. The company was founded to address the growing need for affordable and reliable solutions in the tech resale and repair market. In January 2015, the franchise was acquired by NTY Franchise Company, LLC, a Minnesota-based resale franchise organization. Following the acquisition, the brand was rebranded as Device Pitstop to reflect its expanded focus on a broader range of electronic devices, including laptops, tablets, smartphones, and accessories.
Ownership and Corporate Structure
NTY Franchise Company, founded in 2006 by Ron Olson, is a leading entity in the resale franchise industry. Under its umbrella, NTY operates several brands, each catering to different segments of the resale market. Device Pitstop is one of these brands, specializing in the resale, repair, and upgrade of electronic devices.
Franchising and Market Presence
Device Pitstop began franchising in September 2013. As of the latest available data, the franchise operates 11 locations across the United States. These locations are strategically situated in various states, including Minnesota, Kentucky, Nevada, and Virginia, among others.
Business Model and Services
Device Pitstop offers a comprehensive range of services, including the buying, selling, trading, repairing, and upgrading of electronic devices. Each device undergoes a rigorous 21-point inspection and comes with a 90-day warranty, ensuring quality and customer satisfaction.
Expansion and Industry Recognition
In 2018, Device Pitstop was recognized by Entrepreneur magazine as one of the "Top New Franchises," highlighting its rapid growth and the increasing demand for tech resale and repair services.
Conclusion
With its strong foundation, comprehensive service offerings, and recognition in the industry, Device Pitstop presents a compelling opportunity for entrepreneurs interested in the tech resale and repair market. The brand's commitment to quality and customer satisfaction positions it for continued growth and success in the evolving tech industry.
Device Pitstop offers a comprehensive support and training program designed to ensure franchisees are fully equipped to launch, operate, and grow a successful franchise. The support is structured to cover pre-launch, operational, marketing, and ongoing assistance, providing a complete roadmap for success.
Pre-Launch Support
Site Selection & Lease Assistance: Device Pitstop helps franchisees choose optimal locations based on market research, foot traffic, and demographics, and provides guidance during lease negotiations.
Store Design & Build-Out: Expert consultation on store layout, signage, and fixtures ensures compliance with brand standards and maximizes customer appeal.
Initial Inventory & Equipment Setup: Assistance in sourcing inventory and setting up the technology and equipment necessary for operations.
Initial Training Program
Comprehensive Classroom Training: 49 hours of classroom instruction covering sales techniques, customer service, inventory management, and operational processes.
On-the-Job Training: 20 hours of hands-on training at an existing Device Pitstop location, offering practical experience in daily store operations.
Technical Training: Guidance on device inspection, repairs, upgrades, and trade-in processes to maintain quality standards.
Marketing & Branding Support
Local Marketing Strategies: Assistance with launching and promoting your store in the local market, including grand opening campaigns.
National Advertising Programs: Access to co-op advertising funds, marketing templates, and campaigns developed by the corporate marketing team.
Digital Marketing Guidance: Support for social media, online presence, and customer engagement strategies to drive sales and brand awareness.
Operational Support
Proprietary Software & Tools: Franchisees receive access to Device Pitstop’s inventory, sales, and customer management systems.
Operational Manuals: Detailed manuals covering store procedures, quality control, safety, and customer service guidelines.
Regular Communication: Ongoing updates via franchise newsletters, webinars, and support calls.
Ongoing Support
Annual Conventions & Networking: Franchisees are invited to events for training updates, best practice sharing, and networking with other franchise owners.
Continuous Business Guidance: Regular consultation on operational improvements, financial performance, and growth opportunities.
Updates on Industry Trends: Training on emerging technology trends and product offerings to stay competitive in the evolving electronics market.
Entrepreneurial Mindset:
Device Pitstop seeks franchisees with a strong desire to own and operate their own business. Ideal candidates are self-motivated, goal-oriented, and excited to manage both retail and service aspects of a tech franchise. A passion for technology, gadgets, and electronics is highly beneficial.
Business Experience:
While prior experience in retail, electronics, or customer service is advantageous, it is not mandatory. Franchisees should be comfortable managing inventory, staff, and daily operations. A background in business management, sales, or marketing can provide a head start in optimizing store performance.
Financial Capability:
Prospective franchisees must have the financial ability to cover the initial investment, including the franchise fee, infrastructure setup, marketing, and working capital. Having liquid capital available ensures smooth operations during the start-up phase.
Operational Commitment:
Device Pitstop franchisees should be ready to actively participate in day-to-day business operations. Hands-on involvement, especially during the first 12–18 months, is crucial for understanding workflows, customer service standards, and quality control.
Passion for Customer Service:
The ideal candidate values delivering excellent customer experiences. Device Pitstop’s success is built on trust, quality, and repeat business, so a focus on strong customer relationships is essential.
Location Preference:
Franchisees should be willing to operate in areas with high consumer demand for electronics and repair services. Urban and suburban markets with strong foot traffic, college campuses, or commercial hubs are particularly suited for Device Pitstop stores.
Long-Term Vision:
The franchisee should have a growth mindset, open to expanding into multiple locations or diversifying services over time. The ability to adapt to evolving technology trends is a valuable trait for sustaining long-term profitability.
Ideal Profile Summary:
Entrepreneurial and self-driven
Passion for technology and electronics
Comfortable managing business operations
Strong customer service orientation
Financially prepared for investment
Open to urban/suburban locations with high demand
Growth-focused and adaptable to tech trends
Device Pitstop’s ideal franchisee is someone who combines business acumen, passion for technology, and dedication to customer satisfaction—creating a strong foundation for a successful and rewarding franchise journey.
| Category | Details (USD) |
|---|---|
| Total Initial Investment | $146,250 – $218,250 (varies depending on location and lease/purchase of equipment) |
| Franchise Fee | $25,000 |
| Royalty Fee | 5% of gross sales |
| Advertising Fee | Approx. $2,000/year |
| Working Capital | $10,000 – $15,000 |
| Store Setup & Infrastructure | Included in total investment; covers leasehold improvements, fixtures, and equipment |
| Pre-Opening Marketing | Included in total investment; varies by location |
| Break-Even Time | 6 months – 2 years (location dependent) |
| Potential Revenue Streams | Device sales, repairs, upgrades, trade-ins, accessories |
| Expected ROI | 20% – 35% annually (varies by store performance and market) |
| Franchise Units in USA | 11 locations (as of latest data) |
Notes:
Costs may vary based on city, lease terms, and local regulations.
ROI and break-even are estimates and depend on local market conditions, operational efficiency, and franchisee engagement.
Franchisees should conduct their own financial due diligence.
