1994
15
$250,000
$30,000
$750,000
No
Dick’s Wings & Grill is a beloved American restaurant chain renowned for its signature Buffalo-style wings, vibrant sports bar atmosphere, and family-friendly dining experience. Since its inception in 1994, the brand has cultivated a loyal customer base across North Florida and South Georgia, earning accolades such as “Best Wings” in St. Augustine. With over 15 locations, Dick’s Wings & Grill offers a proven business model that combines delicious food with an engaging social environment, making it an attractive franchise opportunity for aspiring entrepreneurs.
Proven Success: Established in 1994, Dick’s Wings & Grill has a long track record of success, with numerous “Best Of” awards in North Florida and South Georgia.
Strong Brand Recognition: The brand's commitment to quality and customer satisfaction has built a strong reputation, ensuring a steady stream of loyal customers.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and management, ensuring they are equipped to succeed.
Veteran-Friendly: Dick’s Wings & Grill offers reduced franchise fees for U.S. veterans, honoring their service and supporting their transition into civilian entrepreneurship.
Established Year: Dick’s Wings & Grill was founded in 1994 in Jacksonville, Florida, with the mission to provide high-quality Buffalo-style wings and a lively, family-friendly dining experience.
Founders: The brand was started by a group of passionate entrepreneurs who wanted to combine casual dining with a vibrant sports bar atmosphere, emphasizing great food, excellent service, and a welcoming environment.
Franchise Launch: Dick’s Wings & Grill began offering franchises in 2003, providing ambitious entrepreneurs the opportunity to join a growing and well-recognized brand.
Number of Units: Currently, the franchise operates over 15 locations, primarily across North Florida and South Georgia, with plans to expand into other regions of the USA.
Ownership: The company remains privately owned, maintaining close oversight of brand quality, menu consistency, and customer experience.
Brand Journey: Over the decades, Dick’s Wings & Grill has built a strong local and regional reputation for its signature wings, sports bar environment, and community involvement. The brand has earned accolades such as “Best Wings” in St. Augustine, demonstrating both quality and popularity.
Market Presence & Industry Category: The franchise operates in the casual dining and fast-casual restaurant industry, specializing in wings, burgers, sandwiches, and American comfort food. Its blend of dine-in, takeout, and delivery services caters to a wide demographic, including families, young adults, and sports fans.
Other Notable Information:
Dick’s Wings & Grill emphasizes veteran-friendly franchising, offering reduced franchise fees for U.S. veterans.
The brand actively engages with local communities through events, sponsorships, and charitable initiatives.
Its focus on a proven business model, operational excellence, and a fun, social dining atmosphere positions it as a high-potential investment for franchisees.
Dick’s Wings & Grill ensures that franchisees receive full support at every stage of launching and operating their business. The brand’s structured programs are designed to help entrepreneurs succeed, whether they are experienced restaurateurs or first-time business owners.
Site Selection Assistance: Franchise experts help identify the most strategic locations based on market research, demographics, traffic patterns, and competition.
Lease Negotiation Guidance: Support is provided to negotiate favorable lease terms for your restaurant location.
Restaurant Design & Build-Out: Dick’s Wings & Grill assists in creating a functional, attractive, and brand-compliant layout for maximum customer appeal and operational efficiency.
Permit & Licensing Support: Guidance is provided for securing all necessary permits, health inspections, and licenses required for opening.
Initial Training: Franchisees and their management teams attend a comprehensive training program covering:
Daily operations
Food preparation and menu standards
Customer service excellence
Inventory and supply chain management
Staff hiring, training, and scheduling
Hands-On Experience: Training is often conducted at an operational Dick’s Wings & Grill location to give real-world experience before opening your own restaurant.
Grand Opening Assistance: Guidance on launching the restaurant successfully with local promotions, media outreach, and community events.
Digital Marketing: Support with social media campaigns, online advertising, email marketing, and local SEO to attract and retain customers.
National Marketing Programs: Access to brand-wide marketing initiatives, promotions, and advertising campaigns coordinated at the corporate level.
Promotional Materials: Ready-to-use flyers, signage, menus, and marketing collateral aligned with brand standards.
Ongoing Field Support: Regular visits by field representatives to ensure quality standards, operational efficiency, and customer satisfaction.
Performance Reviews: Assistance with monitoring financial and operational performance, identifying areas for improvement.
Operational Updates: Franchisees receive continuous updates on new procedures, menu items, and best practices to stay competitive.
Supply Chain Assistance: Guidance on sourcing quality ingredients and negotiating supplier agreements to ensure cost efficiency and consistency.
Workshops & Seminars: Optional educational sessions for franchise owners and staff to learn the latest in restaurant operations, customer service, and marketing.
Networking Opportunities: Franchisees can connect with other owners for sharing best practices, challenges, and growth strategies.
POS Systems Training: Full guidance on point-of-sale systems, inventory management, and reporting tools.
Online Ordering & Delivery Support: Assistance with integrating online ordering, delivery platforms, and mobile app solutions.
Dick’s Wings & Grill seeks passionate and driven entrepreneurs who are committed to growing a successful restaurant business while maintaining the brand’s high standards of quality and customer service. The ideal franchisee possesses a combination of business acumen, operational capability, and personal drive.
Franchisees should have a strong desire to own and operate their own business, taking initiative and responsibility for the success of their restaurant.
Must be goal-oriented, with the motivation to meet financial targets and deliver an exceptional customer experience.
Prior experience in restaurant management, hospitality, or retail is advantageous but not mandatory.
Strong organizational skills to manage staff, inventory, and daily operations efficiently.
Ability to analyze financial reports and implement strategies for profitability and growth.
Must meet the minimum investment requirements, including liquid capital and net worth thresholds, to ensure the franchise can be successfully launched and sustained.
Comfortable managing budgets, royalties, marketing contributions, and working capital needs.
A genuine interest in food, dining, and customer service is essential.
Enthusiasm for promoting the brand within the community and building strong customer loyalty.
Ability to hire, train, and motivate a team to deliver excellent service and maintain operational standards.
Strong interpersonal skills to engage with customers, employees, and the local community.
Preference for individuals interested in North Florida or South Georgia, with potential for expansion into other regions as opportunities arise.
Franchisees should have an understanding of local market dynamics and community engagement strategies.
Willingness to actively manage the restaurant, rather than being a passive investor.
Commitment to upholding brand standards, procedures, and operational excellence over the long term.
| Financial Parameter | Details / Range |
|---|---|
| Total Investment Required | $250,000 – $750,000 |
| Franchise Fee | $30,000 |
| Minimum Liquid Capital | $150,000 |
| Net Worth Requirement | $300,000 |
| Number of Franchise Units | 15+ (primarily North Florida & South Georgia) |
| Infrastructure / Build-Out Cost | Included in total investment; varies by location and size of restaurant |
| Marketing Budget | Variable; includes corporate marketing programs and local promotions |
| Working Capital Requirement | Included in total investment; ensures smooth operations during initial months |
| Royalty Fees | 4% – 8% of gross sales |
| Expected ROI | Typically 20% – 30% annually, depending on location and operational efficiency |
| Break-Even Time | Approximately 18 – 36 months |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, special events |
| Veteran Incentives | Reduced franchise fees for U.S. veterans |
