Established
2011
Franchise Units
7
Minimum Investment
$285,700
Franchise Fee
$25,000
Total Investment Range
$512,500
Home Based
No
Description
Di'lishi Yogurt Coffee Smoothies offers a refreshing fusion of frozen yogurt, specialty coffee, and nutrient-rich smoothies, creating a unique destination for health-conscious dessert enthusiasts. With a focus on quality ingredients and innovative flavor combinations, Di'lishi has carved out a niche in the competitive dessert and beverage industry. The brand's commitment to excellence and customer satisfaction has established it as a reputable name in the market, appealing to a diverse customer base seeking both indulgence and wellness.
Why Invest in this Franchise?
Investing in a Di'lishi franchise presents an opportunity to be part of a growing brand that combines the popular trends of frozen yogurt, coffee, and smoothies. The franchise model offers a proven business system, comprehensive support, and a product line that caters to a wide range of tastes and dietary preferences. With a focus on quality and customer experience, Di'lishi provides franchisees with the tools and resources needed to succeed in the competitive dessert and beverage market.
Background
Established Year: 2011
Founders: Marlo Peddycord-Francis
Franchise Units: Approximately 7 locations across the southeastern United States
Ownership: Privately owned by Di'lishi Concepts LLC
Market Presence: Primarily in the southeastern U.S., with plans for national expansion
Industry Category: Frozen Yogurt, Coffee, Smoothies, Dessert & Beverage
Company History: Founded in Asheboro, North Carolina, Di'lishi began as a self-serve frozen yogurt bar and has since expanded its offerings to include specialty coffee and smoothies, catering to the evolving tastes of health-conscious consumers.
Support Training
Di'lishi offers comprehensive support and training to its franchisees, ensuring they are equipped to operate successfully:
-
Pre-Launch Support:
-
Assistance with site selection and lease negotiation
-
Store design and layout planning
-
Vendor and supplier recommendations
-
-
Operational Training:
-
On-the-job training covering daily operations
-
Product preparation and quality control
-
Customer service excellence
-
-
Marketing Support:
-
Access to branded marketing materials
-
Guidance on local store marketing strategies
-
Social media and online presence support
-
-
Ongoing Assistance:
-
Regular communication with the franchisor
-
Updates on product offerings and industry trends
-
Operational audits and performance reviews
-
This robust support system is designed to help franchisees build a strong foundation and sustain long-term success.
Ideal Candidate
The ideal Di'lishi franchisee is an individual who:
-
Business Background:
-
Possesses experience in retail or hospitality management
-
Demonstrates strong leadership and team-building skills
-
Has a passion for customer service and community engagement
-
-
Investment Capability:
-
Meets the liquid capital and net worth requirements
-
Is prepared for the financial commitments associated with franchise ownership
-
-
Location Preference:
-
Resides in or is willing to relocate to areas with a strong customer base for dessert and beverage establishments
-
Is interested in contributing to the brand's expansion into new markets
-
Candidates should be enthusiastic about promoting a healthy lifestyle and committed to upholding the brand's values and standards.
Financial Detail
| Financial Detail | Amount / Description |
|---|---|
| Franchise Fee | $25,000 |
| Total Investment | $285,700 – $512,500 |
| Liquid Capital Required | $50,000 |
| Net Worth Requirement | $175,000 |
| Royalty Fee | 4% of gross sales |
| Advertising / Marketing Fee | 4% of gross sales |
| Infrastructure Costs | Included in total investment (leasehold improvements, equipment) |
| Working Capital | Included in total investment |
| Expected ROI | Varies by location; potential for profitability with effective operations |
| Break-even Time | Typically 18–24 months |
| Revenue Streams | Frozen yogurt, coffee & specialty beverages, smoothies, branded merchandise |
