Established
2011
Franchise Units
7
Minimum Investment
$285,700
Franchise Fee
$25,000
Total Investment Range
$512,500
Home Based
No
Description
Di'lishi Yogurt Coffee Smoothies offers a refreshing fusion of frozen yogurt, specialty coffee, and nutrient-rich smoothies, creating a unique destination for health-conscious dessert enthusiasts. With a focus on quality ingredients and innovative flavor combinations, Di'lishi has carved out a niche in the competitive dessert and beverage industry. The brand's commitment to excellence and customer satisfaction has established it as a reputable name in the market, appealing to a diverse customer base seeking both indulgence and wellness.
Why Invest in this Franchise?
Investing in a Di'lishi franchise presents an opportunity to be part of a growing brand that combines the popular trends of frozen yogurt, coffee, and smoothies. The franchise model offers a proven business system, comprehensive support, and a product line that caters to a wide range of tastes and dietary preferences. With a focus on quality and customer experience, Di'lishi provides franchisees with the tools and resources needed to succeed in the competitive dessert and beverage market.
Background
Established Year: 2011
Founders: Marlo Peddycord-Francis
Franchise Units: Approximately 7 locations across the southeastern United States
Ownership: Privately owned by Di'lishi Concepts LLC
Market Presence: Primarily in the southeastern U.S., with plans for national expansion
Industry Category: Frozen Yogurt, Coffee, Smoothies, Dessert & Beverage
Company History: Founded in Asheboro, North Carolina, Di'lishi began as a self-serve frozen yogurt bar and has since expanded its offerings to include specialty coffee and smoothies, catering to the evolving tastes of health-conscious consumers.
Support Training
Di'lishi offers comprehensive support and training to its franchisees, ensuring they are equipped to operate successfully:
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Pre-Launch Support:
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Assistance with site selection and lease negotiation
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Store design and layout planning
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Vendor and supplier recommendations
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Operational Training:
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On-the-job training covering daily operations
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Product preparation and quality control
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Customer service excellence
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Marketing Support:
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Access to branded marketing materials
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Guidance on local store marketing strategies
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Social media and online presence support
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Ongoing Assistance:
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Regular communication with the franchisor
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Updates on product offerings and industry trends
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Operational audits and performance reviews
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This robust support system is designed to help franchisees build a strong foundation and sustain long-term success.
Ideal Candidate
The ideal Di'lishi franchisee is an individual who:
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Business Background:
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Possesses experience in retail or hospitality management
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Demonstrates strong leadership and team-building skills
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Has a passion for customer service and community engagement
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Investment Capability:
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Meets the liquid capital and net worth requirements
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Is prepared for the financial commitments associated with franchise ownership
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Location Preference:
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Resides in or is willing to relocate to areas with a strong customer base for dessert and beverage establishments
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Is interested in contributing to the brand's expansion into new markets
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Candidates should be enthusiastic about promoting a healthy lifestyle and committed to upholding the brand's values and standards.
Financial Detail
| Financial Detail | Amount / Description |
|---|---|
| Franchise Fee | $25,000 |
| Total Investment | $285,700 – $512,500 |
| Liquid Capital Required | $50,000 |
| Net Worth Requirement | $175,000 |
| Royalty Fee | 4% of gross sales |
| Advertising / Marketing Fee | 4% of gross sales |
| Infrastructure Costs | Included in total investment (leasehold improvements, equipment) |
| Working Capital | Included in total investment |
| Expected ROI | Varies by location; potential for profitability with effective operations |
| Break-even Time | Typically 18–24 months |
| Revenue Streams | Frozen yogurt, coffee & specialty beverages, smoothies, branded merchandise |