2015
60
$54,400
$18,000
$75,100
No
DivaDance is not just a dance studio; it’s a national movement built on the foundation of confidence, community, and choreography for adults. In a fitness and recreation market often dominated by high-intensity competition or intimidating, exclusive dance environments, DivaDance offers a sexy, sweaty, stress-free dance party experience. Our motto, "Slaying is my Cardio," encapsulates the brand's unique appeal: fun, pop-music inspired choreography that provides a fantastic workout without the pressure.
We have strategically positioned ourselves as the premier all-levels, confidence-building adult dance franchise in the USA, appealing directly to a massive and underserved market. The primary clientele, largely women aged 24-40, are seeking inclusive, body-positive ways to de-stress, connect with others, and embrace their inner "Diva." Our multiple, flexible revenue streams—including all-levels dance classes, private parties (especially bachelorettes and birthdays), multi-week programs, and branded retail—ensure strong market penetration and recurring revenue. By prioritizing a supportive, non-judgmental environment, DivaDance has cultivated a fiercely loyal community and a stellar reputation, often backed by 5-star reviews and national recognition. This proven, high-demand, and joy-filled concept is ripe for expansion across the United States.
Investing in a DivaDance franchise is an opportunity to tap into the booming experience economy and the stable recreation and fitness industry with a distinctive, high-value brand.
Low Barrier to Entry & Flexible Model: DivaDance offers a highly flexible business model. Franchisees can start without the massive overhead of a dedicated brick-and-mortar studio by utilizing rented or shared space, significantly lowering the initial investment and risk. As the business scales, the option for a dedicated studio opens up, allowing for growth that fits your market and ambition.
Differentiated Market Position: The concept stands out from traditional dance schools (focused on kids/competition) and generic fitness classes. It offers a unique blend of fitness, fun, and genuine community building, creating an extremely high retention rate and strong word-of-mouth marketing.
Multiple Revenue Streams: The business is diversified through regularly scheduled classes, highly profitable private parties (a top choice for bachelorette groups), multi-week programs for deeper engagement, and branded merchandise sales.
Mission-Driven Business: This is an investment with purpose. You'll be building a business that actively inspires confidence, empowers women entrepreneurs (and is gender-inclusive for clients), and creates fulfilling job opportunities for dance instructors and choreographers.
Robust, Ongoing Support: Franchisees receive comprehensive training and continuous support, ensuring a structured path to launch and scale, even for those without prior studio ownership experience.
DivaDance provides an extensive, multi-faceted support system designed to guide franchisees from pre-launch to ongoing operations:
Pre-Launch & Setup Support:
Site Selection Guidance: Assistance with identifying ideal, high-traffic venues for initial rental/shared space operation, and consulting on a dedicated brick-and-mortar build-out if that model is chosen.
Franchisee Training: A comprehensive in-person and classroom training program, including approximately 43 hours of classroom training and 55 hours of on-the-job training, covering business operations, sales techniques, staff management, and brand culture immersion.
Grand Opening Assistance: A dedicated launch plan, including pre-sale strategies and on-site support for a successful grand opening event.
Operational & Academic Support:
Proprietary Choreography & Curriculum: Access to a continually updated library of copyrighted, pop-music inspired choreography and standardized class formats to ensure brand consistency and quality nationwide.
Technology Stack: Access to an integrated management platform, including scheduling software, customer relationship management (CRM) tools, and the Franchisee Intranet Platform.
Staff Training: Detailed guides and training programs for recruiting, hiring, and coaching instructors and staff to maintain the "stress-free, confidence-building" instructor-without-ego ethos.
Marketing & Sales Support:
National Brand Recognition & SEO: Benefit from a nationally recognized brand and a cohesive digital presence, including a focus on local SEO and website development support.
Digital Marketing Assets: Professionally designed ad templates, social media content and strategy, and email marketing campaigns. Franchisees also contribute to a monthly marketing fee that funds system-wide brand advertising and promotional efforts.
Public Relations Guidance: Support in local press outreach and utilizing positive customer feedback (like 5-star Yelp reviews) as a growth engine.
Ongoing Support:
Dedicated Field Operations: Continuous support from a corporate Field Operations team focused on growth strategies and operational efficiency.
Community Building: Participation in annual meetings, conventions, and a strong network of fellow franchise owners (the "Super Squad") for peer support and shared best practices.
Performance Benchmarking: Tools to track key performance indicators (KPIs) and benchmark your location against system-wide averages.
DivaDance seeks Passionate, Savvy, and Outgoing entrepreneurs, often referred to as "Boss Babes," who are ready to lead a vibrant, community-focused business.
Entrepreneurial Spirit & Passion: Must possess a genuine passion for dance, fitness, confidence-building, and fostering an inclusive community. A background in professional dance is not required, but a love for the brand’s mission is essential.
Business Acumen: Experience in sales, team management, or business ownership is highly beneficial. The ideal candidate must be goal-oriented, willing to work relentlessly to grow the business, and possess the ability to build and coach a high-performing team of instructors.
Sales & Leadership Skills: Must be comfortable with local networking, community outreach, and driving sales. Strong leadership is necessary to manage staff and cultivate the distinctive, positive DivaDance culture.
Financial & Investment Capability: Must meet the minimum liquid capital and net worth requirements. A willingness to follow the established systems and guidelines is crucial for scaling the brand effectively
Location Preference: Prime territories are available across major and mid-size USA metropolitan areas. The initial model's flexibility allows franchisees to test markets by renting space before committing to the infrastructure cost of a dedicated studio.
Note: All figures are estimates and subject to change. Consult the official Franchise Disclosure Document (FDD) for the most current and exact financial details.
