2009
5
$328,500
$30,000
$479,000
No
DMK Burger Bar is redefining the American burger experience with a commitment to quality, sustainability, and culinary innovation. Founded in 2009 by restaurateur David Morton and acclaimed chef Michael Kornick, DMK Burger Bar offers a gourmet fast-casual dining experience featuring 100% grass-fed beef, bison, turkey, and vegetarian burgers, complemented by hand-cut fries, house-made sodas, and gourmet milkshakes. The brand has garnered national acclaim, being featured on Food Network’s Diners, Drive-Ins and Dives, named one of the 10 Best Burgers in America by Fox News, and recognized as Chicago’s Most Iconic Burger by Eater.
With a focus on quality ingredients and a modern dining atmosphere, DMK Burger Bar appeals to a diverse customer base seeking a premium burger experience. The brand's commitment to excellence and innovation positions it as a standout in the competitive burger segment of the U.S. restaurant industry.
Award-Winning Concept: DMK Burger Bar has received numerous accolades, including being named one of the 10 Best Burgers in America by Fox News and featured on Food Network’s Diners, Drive-Ins and Dives
Proven Business Model: The franchise offers a scalable business model with flexible location options, including food court and inline locations, catering to various market demographics.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and business development, ensuring long-term success.
Strong Brand Recognition: With a reputation for quality and innovation, DMK Burger Bar attracts a loyal customer base, driving consistent traffic and sales.
Established Year: 2009
Founders: David Morton (son of iconic restaurateur Arnie Morton) and Chef Michael Kornick (five-time James Beard Award nominee)
Company History & Brand Journey:
DMK Burger Bar began in Chicago with a mission to elevate the burger experience in the fast-casual dining sector. Combining David Morton’s deep-rooted family expertise in the restaurant business with Michael Kornick’s culinary excellence, the brand quickly distinguished itself through high-quality ingredients, inventive recipes, and an approachable yet modern dining atmosphere. Over the years, DMK has become synonymous with gourmet burgers, hand-cut fries, house-made sodas, and a curated beverage selection.
Franchise Units & Expansion:
As of 2017, DMK Burger Bar operated 5 locations, primarily in Chicago, with plans for expansion nationwide. The franchise model is designed for scalability, allowing new owners to bring the DMK experience to high-traffic urban areas, shopping centers, and food courts.
Ownership & Structure:
DMK Burger Bar is privately held under DMK Franchisor LLC, maintaining full control over brand standards, quality, and operational guidelines.
Market Presence in the USA:
Known for its Chicago roots, DMK has become a well-recognized brand in the Midwest, with national exposure through media features on Food Network and awards from Fox News and local food publications.
Industry Category:
Fast-Casual Dining / Gourmet Burger Restaurants
Notable Achievements:
Featured on Food Network’s Diners, Drive-Ins, and Dives
Named one of the “10 Best Burgers in America” by Fox News
Recognized as one of Chicago’s Most Iconic Burger Spots by Eater
DMK Burger Bar offers comprehensive support and training to ensure franchisees can successfully operate and grow their business while maintaining the brand’s high standards.
Site Selection & Analysis: DMK assists franchisees in identifying optimal locations based on traffic, demographics, and market potential.
Lease Negotiation & Build-Out: Guidance is provided for negotiating lease terms and designing a restaurant layout that maximizes efficiency and customer experience.
Vendor & Supplier Setup: Access to approved suppliers for premium ingredients and equipment ensures consistent quality across all locations.
Operations Training: Comprehensive training on day-to-day restaurant operations, food preparation, inventory management, and staff supervision.
Brand Standards: Franchisees learn DMK’s quality standards, customer service expectations, and operational protocols to maintain a consistent brand experience.
Hands-On Experience: On-site training at existing DMK locations helps franchisees and key staff get practical experience before opening.
Pre-Opening Marketing: Assistance with local marketing campaigns, social media promotion, and grand opening events to drive traffic from day one.
Ongoing Marketing Support: Continuous national and local marketing initiatives, digital advertising guidance, and branded promotional materials.
Brand Exposure: Access to DMK’s established brand reputation and media coverage to boost credibility and customer interest.
Field Support: Regular visits by franchise support managers to provide guidance on operations, staff management, and customer service improvements.
Technology Integration: Access to point-of-sale (POS) systems, inventory tracking, and operational software to streamline day-to-day management.
Continuous Improvement: Training updates and workshops to introduce new menu items, seasonal promotions, and operational best practices.
Problem-Solving Assistance: Franchisees receive ongoing advice and support to address operational challenges, optimize performance, and increase profitability.
Management Training: Courses for franchise managers and team leaders on leadership, team building, and efficiency.
Staff Training Modules: Standardized programs for front-line employees covering customer service, food safety, and operational excellence.
DMK Burger Bar seeks franchisees who are passionate, dedicated, and aligned with the brand’s commitment to quality and innovation. The ideal franchisee is someone who is not only motivated by financial success but also genuinely interested in providing an exceptional dining experience.
Entrepreneurial Spirit
A self-starter with strong business acumen who thrives in a fast-paced, customer-focused environment.
Comfortable making strategic decisions and managing all aspects of a restaurant operation.
Business & Operational Experience
Prior experience in restaurant management, hospitality, or franchise operations is highly preferred.
Familiarity with inventory control, staffing, and financial management is a strong advantage.
Financial Capability
Minimum liquid capital of $250,000 and a net worth of at least $500,000, ensuring the ability to cover the total investment, working capital, and initial operating costs.
Willingness to make a long-term financial commitment to grow the business sustainably.
Commitment to Brand Standards
Passionate about quality food, customer service, and brand integrity.
Dedicated to maintaining consistency in product quality, service excellence, and operational procedures.
Active Involvement & Leadership
Willingness to be hands-on in daily operations, including managing staff, monitoring performance, and ensuring smooth restaurant functionality.
Strong leadership and team-building skills to inspire and retain a motivated workforce.
Market & Location Preference
Open to establishing a DMK Burger Bar in high-traffic urban areas, shopping malls, food courts, or commercial centers.
Ability to adapt to local market conditions while implementing the brand’s proven operational strategies.
Passion for the Food Industry
Enthusiasm for gourmet burgers and the fast-casual dining experience.
A mindset focused on customer satisfaction, innovation, and operational excellence.
| Financial Category | Estimated Cost / Details (USD) | Description & Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | Covers franchise rights, brand licensing, training, and startup assistance. |
| Total Investment Required | $328,500 – $479,000 | Includes franchise fee, build-out, equipment, inventory, and initial working capital. |
Minimum Liquid Capital Required | $250,000 | Recommended minimum cash requirement to qualify as a franchisee. |
| Net Worth Requirement | $500,000 | Ensures financial stability and ability to support business growth. |
| Royalty Fee | 6% of Gross Sales | Paid monthly to the franchisor for brand use, support, and ongoing operational guidance. |
| Marketing & Advertising Fee | 2% of Gross Sales | Used for local and national marketing campaigns, branding, and promotions. |
| Leasehold Improvements / Build-Out | $100,000 – $150,000 | Includes interior design, equipment installation, and restaurant layout customization. |
| Equipment & Fixtures | $75,000 – $100,000 | Kitchen setup, POS systems, seating, signage, and lighting. |
| Initial Inventory | $10,000 – $15,000 | Opening food stock, packaging materials, and beverages. |
| Pre-Opening Marketing Budget | $5,000 – $10,000 | Covers local promotions, soft launch campaigns, and grand opening advertising. |
| Working Capital | $20,000 – $30,000 | Required for daily operations during the first 3–6 months. |
| Training Expenses | Included in Franchise Fee | Covers initial franchisee and staff training program. |
Expected ROI (Return on Investment) | 18% – 25% annually (variable) | Based on average store performance and operational efficiency. |
| Average Break-Even Time | 18 – 36 months | Depending on market conditions, location, and management effectiveness. |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, beverages, branded merchandise | Multiple revenue channels enhance long-term profitability. |
| Franchise Agreement Term | 10 Years | Renewable based on performance and compliance with franchise standards. |
