2010
60
$315,525
$40,000
$543,900
No
Dog Haus is redefining the American fast-casual dining experience with its gourmet hot dogs, sausages, burgers, and fried chicken sandwiches. Founded in Pasadena, California, in 2010, the brand quickly gained popularity for its chef-driven menu and commitment to quality. By 2013, Dog Haus began franchising and has since expanded to over 60 locations across the United States, with more than 120 locations sold nationwide.
The brand's unique offerings, such as the "Absolute Würst" and "So Cali" hot dog, have garnered a loyal following. Dog Haus also stands out with its innovative approach, including virtual brands and partnerships with venues like Live Nation Amphitheaters and the Rose Bowl.
Proven Business Model: Dog Haus has demonstrated consistent growth and profitability, making it a reliable investment choice.
Innovative Offerings: The brand's diverse menu and unique concepts, such as the Biergarten and digital-only ghost kitchens, cater to a wide range of customer preferences.
Strong Brand Recognition: With over 60 locations and a strong presence in the fast-casual dining sector, Dog Haus is a well-recognized brand.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure operational success.
Established Year: 2010
Founders: Hagop Giragossian, Quasim Riaz, and André Vener
Company History & Brand Journey:
Dog Haus started as a small gourmet hot dog restaurant in Pasadena, California, with a vision to elevate classic American comfort food into a chef-driven, fast-casual experience. Its unique menu, featuring signature hot dogs like the “Absolute Würst” and inventive burgers, quickly attracted a loyal customer base. By 2013, the brand transitioned into franchising, strategically expanding across California and later into other U.S. states.
Franchise Units: Over 60 operational locations as of 2024, with more than 120 units sold nationwide, including corporate-owned and franchised restaurants.
Ownership: Privately held, with the founders actively involved in strategic growth and brand development.
Market Presence in the USA: Dog Haus has a growing footprint across major states such as California, Texas, and Arizona, often positioned in high-traffic urban and suburban areas. The brand is also exploring opportunities in ghost kitchens and co-branded venues like stadiums and entertainment arenas to expand reach.
Industry Category: Fast-casual dining, specializing in gourmet hot dogs, sausages, burgers, and fried chicken sandwiches.
Reputation & Recognition: Dog Haus is widely recognized for its high-quality ingredients, inventive menu, and community-focused approach. It has received media attention for its rapid growth and innovative concepts like the Dog Haus Biergarten and partnerships with large venues (e.g., Live Nation Amphitheaters, Rose Bowl).
Other Information:
Known for its chef-crafted menu and Instagram-friendly food presentation.
Strong focus on operational excellence, customer experience, and franchisee support.
Positioned in the premium fast-casual segment with a modern, fun, and engaging brand identity.
Dog Haus provides comprehensive support and training to ensure franchisees can successfully launch and operate their restaurants while maintaining brand standards. The support covers pre-launch, operational, marketing, and ongoing assistance.
1. Pre-Launch Support
Site Selection Assistance: Guidance on choosing high-traffic locations with optimal demographic potential.
Lease Negotiation: Support in negotiating favorable lease terms to ensure cost-effective operations.
Restaurant Design & Build-Out: Assistance with interior design, layout, and construction standards to create a consistent brand experience.
Permits & Licenses: Guidance on acquiring necessary local, state, and federal permits to open the restaurant.
2. Initial Training Program
Comprehensive Classroom Training: Approximately 36 hours of classroom instruction covering brand standards, menu preparation, operational procedures, and customer service.
Hands-On On-the-Job Training: Around 95 hours of practical training in an operational Dog Haus location, providing real-world experience in day-to-day restaurant operations.
Management Training: Covers staffing, scheduling, inventory management, and point-of-sale system operations.
3. Operational Support
Launch Assistance: On-site support during the first few weeks of opening to ensure smooth operations.
Ongoing Operations Guidance: Continuous advice on inventory management, supplier relationships, workflow optimization, and quality control.
Technology Support: Access to proprietary point-of-sale systems, reporting tools, and operational software for efficient management.
4. Marketing & Brand Support
National Marketing Campaigns: Participation in corporate-led advertising, promotions, and social media initiatives.
Local Marketing Guidance: Tools, templates, and support for community outreach, local events, and in-store promotions.
Digital Marketing Assistance: Support with online ordering platforms, social media marketing, and digital advertising to drive traffic and brand awareness.
5. Ongoing Support & Franchise Network
Field Support: Regular visits from franchise support teams to provide guidance, troubleshoot issues, and share best practices.
Franchisee Advisory Network: Opportunity to collaborate with other Dog Haus franchisees, share experiences, and implement successful strategies.
Continuous Education: Access to updated training programs, menu innovations, operational improvements, and industry insights to stay competitive.
Summary:
Dog Haus ensures that franchisees are well-prepared to operate efficiently, maintain high standards, and grow their business. From site selection to ongoing support, Dog Haus provides the tools, training, and guidance necessary for long-term success in the fast-casual dining sector.
Dog Haus seeks franchise partners who are passionate, motivated, and aligned with the brand’s fast-casual dining vision. The ideal franchisee profile includes the following attributes:
Business Background:
Experience in the restaurant, food service, or hospitality industry is highly desirable but not mandatory.
Strong business acumen with skills in operations management, customer service, and team leadership.
Ability to manage budgets, analyze financial performance, and drive profitability.
Passion & Commitment:
A genuine enthusiasm for the food industry, especially gourmet hot dogs, sausages, burgers, and innovative fast-casual dining concepts.
Commitment to maintaining the quality and service standards that Dog Haus is known for.
Desire to engage with the local community and build a loyal customer base.
Investment Capability:
Financial capacity to meet the initial franchise investment requirements, including franchise fee, working capital, and infrastructure costs.
Ability to sustain operations during the ramp-up period until the business reaches profitability.
Operational Involvement:
Hands-on involvement is preferred, particularly in the early stages of launch and growth.
Willingness to follow the proven operational model, maintain consistency, and implement brand standards across all aspects of the business.
Location Preference & Market Understanding:
Interest in establishing franchises in high-traffic urban or suburban areas with demographics suited to fast-casual dining.
Understanding of local market trends, customer preferences, and competitive dynamics.
Other Attributes:
Strong leadership and team-building skills to manage staff effectively.
Entrepreneurial mindset with the ability to make strategic decisions that drive growth.
Eagerness to participate in marketing initiatives, community events, and brand-building activities.
Summary:
The ideal Dog Haus franchisee is a motivated entrepreneur with a blend of business skills, industry knowledge, passion for exceptional food, and commitment to delivering a high-quality dining experience. This profile ensures both personal success and the sustained growth of the Dog Haus brand in their territory.
| Financial Component | Details / Range |
|---|---|
| Franchise Fee | $40,000 for the first restaurant; 50% deposit for additional locations |
| Total Initial Investment | $315,525 – $543,900 (depending on location, restaurant size, and build-out costs) |
| Infrastructure / Build-Out Costs | Included within total investment; varies by location and lease requirements |
| Working Capital | $15,000 – $45,000 |
| Royalty Fee | 6% of monthly gross sales |
| Marketing Contribution | 2% of monthly gross sales |
| Expected ROI | Varies by location and operational efficiency; strong potential due to brand recognition |
| Break-Even Time | Typically 18 – 24 months, depending on location, management, and market conditions |
| Revenue Streams | Dine-in sales, takeout, delivery, catering, branded merchandise, virtual kitchen/ghost brand sales |
| Franchise Units Sold | Over 120 units sold nationwide, with more than 60 operational locations |
| Additional Costs | Equipment, furniture, signage, initial inventory, staff training, insurance, and local permits |
Notes:
Financial figures are approximate and may vary based on location, market conditions, and operational efficiency.
Prospective franchisees should conduct thorough due diligence and consult financial advisors before investing.
