Established
2010
Franchise Units
59
Minimum Investment
$357,437
Franchise Fee
$40,000
Total Investment Range
$1,340,300
Home Based
No
Description
Dog Haus is redefining the American fast-casual dining experience with its gourmet hot dogs, sausages, burgers, and fried chicken sandwiches. Founded in Pasadena, California, in 2010, the brand quickly gained popularity for its chef-driven menu and commitment to quality. By 2013, Dog Haus began franchising and has since expanded to over 60 locations across the United States, with more than 120 locations sold nationwide.
The brand's unique offerings, such as the "Absolute Würst" and "So Cali" hot dog, have garnered a loyal following. Dog Haus also stands out with its innovative approach, including virtual brands and partnerships with venues like Live Nation Amphitheaters and the Rose Bowl.
Why Invest in this Franchise?
-
Proven Business Model: Dog Haus has demonstrated consistent growth and profitability, making it a reliable investment choice.
-
Innovative Offerings: The brand's diverse menu and unique concepts, such as the Biergarten and digital-only ghost kitchens, cater to a wide range of customer preferences.
-
Strong Brand Recognition: With over 60 locations and a strong presence in the fast-casual dining sector, Dog Haus is a well-recognized brand.
-
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure operational success.
Background
Founded: 2010 in Pasadena, California.
Founders: Hagop Giragossian, Quasim Riaz, and André Vener.
Franchising Since: 2013.
Active Units: 59+ physical locations and 100+ virtual/ghost kitchen outposts across 15+ states.
Industry Category: Fast Casual / Craft Casual Dining.
The brand journey began with three friends who wanted to elevate the humble hot dog. What started as a single neighborhood spot quickly exploded into a national phenomenon. The ownership remains deeply involved in the day-to-day operations, ensuring that the "Absolute Würst" standards are met as the brand expands its footprint from the West Coast to the Atlantic.
Support Training
Dog Haus provides a comprehensive support ecosystem designed to help both first-time owners and seasoned multi-unit operators succeed.
Pre-Launch Support
Real Estate & Site Selection: Expert guidance on demographics, foot traffic analysis, and lease negotiations.
Construction & Design: Prototypical architectural plans and project management assistance to ensure the signature "Dog Haus" look.
Training & Operations
The "Haus" Academy: An intensive multi-week training program for owners and managers covering everything from proprietary recipes to back-of-house tech systems.
Operational Manuals: Detailed guides on inventory management, labor cost control, and food safety.
Marketing & Technology
National & Local Marketing: High-impact digital campaigns, social media management, and localized PR toolkits.
Tech Stack: Integration with top-tier POS systems, third-party delivery aggregators, and a robust loyalty app.
Ideal Candidate
Dog Haus isn't looking for silent investors; they are looking for "Hausmates" who are passionate about the brand.
Entrepreneurial Spirit: Individuals who understand the "Craft Casual" movement and are willing to be active brand ambassadors in their community.
Management Experience: A background in multi-unit restaurant operations or high-level corporate management is preferred.
Financial Capability: Candidates should have a strong credit profile and the liquid capital necessary for a multi-unit development if seeking larger territories.
Community Connection: A love for local craft beer and the ability to foster a "neighborhood hang-out" vibe.
Financial Detail
- Initial Franchise Fee: $40,000
- Initial Investment: $357,437 – $1,340,300
- Net Worth Requirement: $500,000
- Cash Requirement: $200,000
- Royalty Fee: 6%
- Ad Royalty Fee: 2%
- Franchise Term: 10 years
- Renewable: Yes