2007
20
$230,000
$37,500
$300,000
No
Dogstown University (DTU) is not just a doggie daycare; it's a state-of-the-art canine campus and a premium retreat for four-legged family members. As a premier destination for pet boarding and interactive doggie daycare, DTU has carved a unique, high-end position in the booming $120+ billion US pet industry. We offer a structured, safe, and enriching "campus life" environment where dogs can play, socialize, and learn, setting us apart from traditional kennels and basic daycare services.
For entrepreneurs seeking a rewarding business in a recession-resilient industry, the Dogstown University franchise model offers a proven system built on passion, professionalism, and unparalleled pet care standards. Pet ownership in the US is at an all-time high, with owners increasingly demanding professional, resort-style care for their dogs. DTU meets this demand by delivering a superior experience, fostering deep customer loyalty, and creating a powerful reputation as the trusted local expert. Join the DTU family and leverage our unique "University" concept to capture a significant share of your local pet lodging and grooming market. Invest in a business that combines your love for dogs with a sophisticated, scalable business model.
Premium Market Positioning: The "University" concept appeals to affluent, discerning pet owners who view their dogs as family and seek the highest standard of care, justifying premium service pricing.
Robust, Diversified Revenue Streams: DTU generates income not only from core services like interactive doggie daycare and resort-style boarding but also from ancillary services such as grooming, "Canine Boot Camp" training, and premium pet supply retail.
Low Initial Unit Count, High Growth Potential: With a limited number of existing units (1-5 units publicly reported), new franchisees have the opportunity to secure prime, exclusive territories across the USA, becoming pioneers in new markets.
Recession-Resilient Industry: Spending on pets has historically remained strong, even during economic downturns, positioning pet care services like DTU as a stable, long-term investment.
Proven Operational Blueprints: Benefit from the original Deerfield Beach, Florida location's established business model, refined over years of successful operation.
Company Overview
Dogstown University (DTU) is a premier pet care facility offering dog daycare, boarding, and training services in a university-themed environment. Founded in 2007 by a mother-and-son duo, Iris and Adam Feingold, DTU was established with the vision of creating a resort-style boarding and daycare facility for four-legged family members .
The Feingolds combined their expertise—Adam with over 20 years of experience in finance and Iris with a passion for animal care—to develop a facility that emphasizes safety, cleanliness, and fun for pets. Their commitment to excellence has made DTU a trusted name in pet care.
Headquarters & Corporate Entity
Corporate Name: Dogstown University Franchise Corporation
Incorporation Date: April 1, 2016
Principal Address: 1807 South Powerline Road, Suite B-109, Deerfield Beach, FL 33442
Registered Agent: Joseph C. Wasch
Status: Active
DTU currently operates a single corporate-owned location in Deerfield Beach, Florida. The franchise system is in its early stages, with plans for expansion into new markets along the East Coast and Midwest. The company is actively seeking franchisees to join its growing network.
DTU provides a range of services designed to meet the needs of pet owners:
Dog Daycare: Supervised playgroups for dogs of all sizes.
Boarding: Comfortable accommodations for short- and long-term stays.
Training: Behavioral and obedience training programs.
Grooming: Bathing and styling services.
Retail: Pet products and accessories.
The facility features both indoor and outdoor play areas, including an astro-turf playground with water misting systems, motorized awnings, and industrial fans to ensure the comfort and safety of the dogs.
DTU offers a comprehensive franchise program that includes:
Site Selection Assistance: Guidance in choosing a suitable location.
Facility Design: Support in designing the layout to maximize efficiency.
Training: In-depth training on operations, customer service, and pet care.
Marketing Support: Assistance with local marketing strategies and promotional materials.
Ongoing Support: Continuous access to a dedicated support team for operational and business development advice .
The franchise system is designed to provide franchisees with the tools and support needed to succeed in the growing pet services industry.
Dogstown University is committed to equipping its franchisees with the knowledge and tools necessary for success, regardless of prior pet industry experience. Our comprehensive support structure covers every phase of your journey:
Pre-Launch Support (Real Estate & Infrastructure):
Site Selection & Design: Guidance on finding the ideal commercial location, demographic analysis, and facility layout planning to ensure optimal flow, canine safety (separating big and small dogs), and adherence to DTU’s state-of-the-art campus standards.
Construction & Buildout: Consultation on facility design, including specifications for indoor/outdoor play areas, flooring, cleaning systems, and installation of security systems and webcams for transparent operations.
Initial Training (Dogstown University On-Campus Program): New owners and key staff are required to visit the Deerfield Beach, Florida location for intensive, hands-on training that includes:
Operational & Academic Training: Detailed instruction on the DTU "Curriculum," daily structured routines, dog pack handling skills, temperament evaluations, and advanced techniques for keeping the facility clean and safe.
Business Management: Training on managing the reception desk, proprietary software, QuickBooks introduction, DTU business model implementation, and staffing best practices.
Marketing & Sales Training: Comprehensive strategies for customer acquisition, local store marketing, social media management, website development, and leveraging the "University" brand identity to attract premium clientele.
Ongoing Support:
Field Support: Regular operational check-ins and field visits from the corporate team.
Technology & Systems: Continued support for DTU’s operational software, client portal, and closed-circuit camera systems.
Academic Refinement: Access to updated pet care protocols and "Curriculum" adjustments to ensure DTU remains at the forefront of safe and effective dog management.
Dogstown University seeks dedicated entrepreneurs and investors who are passionate about pet welfare and possess the business acumen to lead a premium service brand.
Passion & Vision: An unyielding love for dogs and a commitment to maintaining DTU's high standards of safety, cleanliness, and personalized care. The ideal candidate must be a visible, hands-on leader in their community.
Business Background: Prior experience in management, team leadership, customer service, or running a business is highly beneficial. You must be adept at hiring, training, and motivating a team.
Investment Capability: Must meet the minimum financial requirements to ensure successful launch and sustained operation through the initial break-even period.
Location Preference: Entrepreneurs focused on securing a large, exclusive territory in suburban or metropolitan areas with high-density populations of middle-to-upper-income pet owners. This includes high-growth markets where pet care spending is above the national average.
Mindset: A highly motivated, service-oriented individual with a strong desire to build a scalable business and actively participate in the local community.
| Financial Component | Details (USD) |
|---|---|
| Total Investment Required | $230,000 – $300,000 |
| Franchise Fee | $37,500 |
| Minimum Liquidity Required | $150,000 |
| Minimum Net Worth Required | $350,000 |
| Royalty Fee | 5% of monthly gross revenues |
| Marketing/Advertising Fee | 2% of monthly gross revenues |
| Working Capital Requirement | $20,000 – $30,000 |
| Infrastructure / Build-Out Costs | $100,000 – $150,000 |
| Break-Even Time | 12 – 18 months |
| Expected ROI | 18% – 25% annually (varies by location and market) |
| Revenue Streams | Dog daycare, boarding, grooming, training, retail sales |
| Franchise Units Current Number | <20 units (single corporate-owned location + planned expansions) |
| Other Fees / Expenses | Insurance, utilities, staff salaries, licensing, and miscellaneous operational costs |
