1993
87
$39,990
$29,500
$40,000
No
The Door-to-Door Dry Cleaning franchise offers a modern, eco-conscious solution to the age-old chore of laundry. By combining convenience with quality, this franchise caters to the growing demand for at-home services in the USA. With a strong emphasis on customer satisfaction and environmental responsibility, Door-to-Door Dry Cleaning has established itself as a trusted name in the laundry industry.
Investing in the Door-to-Door Dry Cleaning franchise presents a unique opportunity to tap into the expanding market of home delivery services. The franchise's commitment to quality, sustainability, and customer convenience positions it as a leader in the industry. With a proven business model and comprehensive support, franchisees can expect a rewarding venture with potential for growth.
Company Overview
Door-to-Door Dry Cleaning is a family-owned business founded in 1993 by Yasmin and Yasin Veera in Manhattan Beach, California. The Veera family, originally from Mumbai, India, transitioned from a frozen foods business to the dry cleaning industry upon relocating to the United States. Their first venture involved operating a half-sized dry cleaning store alongside a single delivery route. Over time, the business expanded to include multiple locations in Southern California's South Bay region, with eight operational sites as of 2023. The company is currently managed by their sons, Habib and Sajid Veera, who assumed majority ownership and operational control approximately a decade ago.
Franchise Development
In 2008, Door-to-Door Dry Cleaning initiated its franchising efforts, aiming to replicate its successful business model across the United States. The company introduced a central processing plant in the Denver metro area to support franchisees, marking a significant step in its expansion strategy. The franchise model emphasizes a low-overhead, home-based operation with minimal infrastructure requirements, making it an attractive option for entrepreneurs seeking a cost-effective entry into the dry cleaning industry. Franchisees operate from home offices, utilizing delivery vans to service customers, thereby eliminating the need for expensive retail storefronts.
Corporate Evolution
Over the years, Door-to-Door Dry Cleaning has focused on streamlining its operations and enhancing customer satisfaction. The company has invested in technology to manage logistics efficiently and maintain consistent service quality across its franchise network. The Veera family's commitment to excellence and community engagement has been central to the company's growth and reputation in the Southern California region.
Current Operations
As of 2023, Door-to-Door Dry Cleaning operates eight locations in Southern California, employing 35 full-time staff members. The company is in the process of expanding its operations with the construction of a new processing headquarters, which is expected to add 10 more full-time employees upon completion. The franchise continues to uphold its founding principles of providing convenient, high-quality dry cleaning services with a focus on customer satisfaction and community involvement.
In summary, Door-to-Door Dry Cleaning has evolved from a small family-run operation to a growing franchise network, maintaining its commitment to quality service and community engagement. The company's innovative approach to the dry cleaning industry, characterized by its home-based operations and efficient logistics, positions it as a compelling opportunity for prospective franchisees in the U.S. market.
Door-to-Door Dry Cleaning offers a comprehensive support and training program to ensure that franchisees can successfully operate their business and maximize growth opportunities. The franchise’s approach focuses on pre-launch guidance, operational training, marketing support, and ongoing assistance.
1. Pre-Launch Support:
Site Selection Assistance: Guidance in choosing optimal service areas with high residential and commercial demand.
Business Setup: Help with legal compliance, business registration, permits, and insurance requirements.
Initial Marketing Strategy: Support in launching the business with local advertising campaigns, promotional offers, and community engagement strategies.
Technology Setup: Assistance in implementing route management, customer relationship, and billing software to streamline operations from day one.
2. Operational Training:
Hands-On Training: Comprehensive training covering daily operations, logistics management, garment care standards, and customer service protocols.
Delivery & Route Management: Instruction on efficient route planning to maximize productivity and minimize operational costs.
Quality Assurance: Techniques for maintaining consistent service quality and handling special garment care requests.
3. Marketing & Branding Support:
Marketing Materials: Provision of professionally designed flyers, banners, social media content, and promotional materials.
Digital Presence: Guidance for building and managing a local website, social media accounts, and online customer engagement.
Promotions & Campaigns: Assistance with seasonal campaigns, referral programs, and customer loyalty initiatives to drive growth.
4. Ongoing Support:
Operational Assistance: Regular check-ins and updates on best practices, industry trends, and process improvements.
Franchisee Network: Access to a community of fellow franchisees for knowledge-sharing and collaboration.
Continuous Training: Periodic workshops and webinars to enhance business skills, adopt new technology, and expand service offerings.
Problem Resolution: Dedicated support for troubleshooting operational challenges, customer issues, and logistics concerns.
5. Additional Support Services:
Central Processing Guidance: Access to centralized processing plants for streamlined cleaning operations and bulk orders.
Expansion Assistance: Guidance for scaling operations, adding new routes, or expanding into nearby service areas.
In summary, Door-to-Door Dry Cleaning provides franchisees with all the tools, knowledge, and ongoing support necessary to successfully operate a home-based dry cleaning business. This structured support system ensures franchisees can focus on growth, customer satisfaction, and profitability.
The Door-to-Door Dry Cleaning franchise is designed for motivated entrepreneurs who are passionate about service, operational excellence, and building a community-focused business. The ideal franchisee profile includes the following characteristics:
1. Business Background:
Experience in customer service, retail management, logistics, or small business operations is highly advantageous.
Familiarity with managing staff, schedules, and operational workflows can accelerate success.
While prior experience in the dry cleaning industry is beneficial, it is not mandatory thanks to the franchise’s comprehensive training program.
2. Passion & Vision:
Strong commitment to providing outstanding customer service and convenience.
Interest in sustainability and environmentally responsible practices, as the franchise emphasizes eco-friendly cleaning methods.
A proactive mindset for growing a local customer base and building lasting client relationships.
3. Investment Capability:
Ability to invest the minimum liquid capital of $24,500, with total investment ranging around $39,990–$40,000.
Capacity to manage ongoing operating costs, marketing efforts, and working capital requirements.
4. Location Preference:
Ideal candidates are interested in operating in suburban or urban areas with high residential density.
Communities with a mix of families, professionals, and businesses provide the most robust demand for door-to-door laundry services.
5. Entrepreneurial Traits:
Self-motivated, disciplined, and able to manage home-based operations efficiently.
Willingness to adopt and implement the franchise’s proven systems and processes.
Strong communication skills to engage customers and lead any local staff effectively.
6. Long-Term Goals:
Interested in scaling the business, potentially adding additional delivery routes or expanding into commercial accounts.
Committed to building a sustainable business that contributes to community convenience and eco-friendly practices.
In essence, the ideal franchisee is someone with the right mix of business acumen, customer focus, financial readiness, and passion for operational excellence—an individual who can leverage the franchise’s proven model to create a successful and profitable door-to-door dry cleaning business.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $39,990 – $40,000 |
| Minimum Investment (Liquid Capital) | $24,500 |
| Franchise Fee | $29,500 |
| Royalty Fees | 5% of gross sales |
| Marketing Fee / Budget | Included in franchise package; typically 2–3% of gross sales for local marketing campaigns |
| Franchise Units (Existing) | 87 units |
| Infrastructure Costs | Vehicle purchase and branding, uniforms, route management software, and other startup materials |
| Working Capital | Varies depending on size of operation, typically $5,000–$10,000 |
| Expected ROI | Profitability potential within 12–18 months, depending on location and customer base |
| Break-even Time | Approximately 12–18 months |
| Revenue Streams | - Residential dry cleaning and laundry delivery - Commercial accounts (small businesses/offices) - Subscription models (weekly/monthly plans) - Seasonal promotions and add-on services |
| Operational Costs | Fuel, maintenance, employee wages, cleaning supplies, insurance, and software subscriptions |
| Training & Support Fees | Included in franchise fee |
| Additional Fees | Optional vehicle branding upgrades, additional marketing campaigns, or expansion into multiple routes |
