2023
2
$269,500
$39,500
$598,000
No
Drift Zone is revolutionizing family entertainment in the U.S. with its innovative indoor drift karting experience. Catering to thrill-seekers aged 3 to 103, Drift Zone combines the excitement of go-kart racing with the thrill of drifting, all within a safe and family-friendly environment. With custom-designed, hand-painted tracks and a unique "Blast Zone" dart war arena, Drift Zone offers a one-of-a-kind experience that appeals to a broad demographic. As a rapidly growing franchise, Drift Zone provides entrepreneurs with a proven business model and comprehensive support to ensure success.
Proven Concept: Drift Zone has quickly become a popular destination for family entertainment, with a unique offering that sets it apart from traditional go-karting venues.
Broad Demographic Appeal: The franchise caters to a wide age range, from young children to adults, ensuring a diverse customer base.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and business development.
Customizable Locations: Each Drift Zone location is tailored to fit the local market, with custom-designed tracks and themed decor.
Additional Revenue Streams: Beyond drift karting, franchisees can generate income through birthday parties, group events, and merchandise sales.
Drift Zone International is an innovative indoor entertainment franchise that offers a unique drift karting experience, combining the thrill of motorsports with family-friendly fun. Founded by Dave Nagamine, a motorsports enthusiast, Drift Zone was established to provide a safe and exciting environment where individuals of all ages can enjoy the art of drifting.
The franchise began offering franchise opportunities in 2023 and has since expanded to multiple locations across the United States, including Merritt Island and Leesburg in Florida. Each Drift Zone facility features custom-designed, hand-painted tracks and electric karts, ensuring a thrilling yet safe experience for riders aged 3 to 103. In addition to drift karting, many locations offer the "Blast Zone" dart war arena, enhancing the entertainment value for visitors.
Drift Zone is actively seeking to expand its presence across all 50 states, offering franchise opportunities to qualified individuals interested in bringing this unique experience to new communities. The franchise provides comprehensive support and training to its franchisees, including site selection assistance, facility design, staff training, and ongoing operational support.
For more detailed information about the franchise's history, growth trajectory, and future plans, interested parties can visit the official Drift Zone International website or contact the franchise development team directly.
1. Franchisee Certification Training
Franchisees participate in a structured training program at Drift Zone's track in Merritt Island, Florida. This training covers essential aspects of running the facility, including operations, procedures, inventory management, maintenance, and employee management. Upon the readiness of the franchisee's facility, Drift Zone's team will visit to provide on-site training tailored to the specific location.
2. Ongoing Support
Drift Zone maintains a hands-on approach, offering weekly support to franchisees from the time of purchase until five months after the grand opening. This ongoing assistance ensures that franchisees have continuous guidance and resources to address any challenges and optimize operations.
3. Marketing and Operational Resources
Franchisees receive access to a comprehensive suite of marketing materials and operational resources. This includes promotional content, branding guidelines, and strategies to engage the local community. Additionally, Drift Zone provides advanced reward systems designed to re-engage past riders, encouraging repeat visits and fostering customer loyalty.
4. Discovery and Onboarding Process
The onboarding process includes several steps to ensure alignment between the franchisee and Drift Zone's values and expectations. This process involves:
Concept Compatibility Call: A 30-45 minute discussion to assess mutual alignment.
Mutual Expectations Call: A detailed overview of marketing, training, and support programs.
Start-Up Workshop Call: Guidance on the start-up process, financing, and budgeting.
Discovery Day: An opportunity to meet with the founder and team in Florida to gain deeper insights into the franchise operations.
Drift Zone seeks enthusiastic and motivated entrepreneurs who are passionate about family entertainment and motorsports. The ideal franchisee possesses the following qualities:
1. Entrepreneurial Spirit:
Individuals with a strong desire to run their own business and take ownership of operational success.
Someone motivated to grow a brand and expand into multiple locations over time.
2. Customer-Focused Mindset:
Committed to delivering exceptional experiences for guests of all ages, from children to adults.
Able to foster a fun, safe, and family-friendly environment that encourages repeat visits.
3. Financial Capability:
Access to at least $100,000 in liquid capital.
Comfortable with a total investment ranging from $269,500 to $598,000, depending on location and customization.
Willing to allocate resources toward marketing, staffing, and operations to ensure early success.
4. Operational Skills:
Experience managing a team, overseeing daily operations, or running a business is highly beneficial.
Strong organizational and problem-solving skills to handle the logistics of running an entertainment facility.
5. Passion for Entertainment and Community Engagement:
Enthusiasm for motorsports, drifting, and family-focused activities.
Ability to actively engage with the local community to drive awareness and participation in events, birthday parties, and group activities.
6. Location Preference:
Preference for high-traffic, family-oriented areas or communities with limited indoor entertainment options.
Open to operating a flagship location with the potential to expand into multiple sites in the future.
| Financial Aspect | Details |
|---|---|
| Total Investment Required | $269,500 – $598,000 |
| Minimum Liquid Capital Required | $100,000 |
| Franchise Fee | $39,500 |
| Area Development Fee | $59,500 for two locations, $79,500 for three locations, with each additional location at $20,000 |
| Infrastructure/Build-Out Costs | Varies based on location size and customization requirements (track design, equipment, interior setup) |
| Marketing Budget | Included in initial investment; ongoing local marketing support provided by franchisor |
| Working Capital | Part of the total investment; covers initial operational expenses, payroll, and inventory |
| Royalty Fees | A percentage of gross sales (exact % disclosed in franchise agreement) |
| Expected ROI | Strong potential, dependent on location and operational efficiency |
| Break-Even Time | Typically 18–24 months |
| Potential Revenue Streams | Drift karting sessions, birthday parties, group events, merchandise, food & beverage sales, special events |
