2013
225
$253,000
$40,000
$637,600
No
DRNK Coffee + Tea is a dynamic and innovative quick-service beverage concept that blends the sophistication of specialty coffee with the health-conscious appeal of fresh juices and smoothies. Founded in Hollywood, California, DRNK has rapidly expanded across the United States, offering a diverse menu that includes hot and cold coffees, handcrafted espresso beverages, teas, and freshly made breakfast items, paninis, wraps, and salads. The brand's commitment to quality, sustainability, and customer experience has positioned it as a leading choice for franchisees looking to invest in the thriving coffee and juice bar industry.
Investing in a DRNK Coffee + Tea franchise offers numerous advantages:
Proven Business Model: DRNK's unique blend of coffee and juice offerings caters to a wide customer base, ensuring consistent demand.
Health-Conscious Menu: The inclusion of fresh juices, smoothies, and healthy food options appeals to the growing trend of health and wellness.
Brand Recognition: Originating from Hollywood, DRNK has established a strong brand presence that attracts a loyal customer base.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure operational success.
Flexible Business Models: Options include standalone DRNK locations, QWENCH juice bars, or co-branded units, allowing franchisees to choose the model that best fits their market.
Established Year: 2013
Franchising Since: 2015
Founders: Thomas Nariman
Headquarters: 350 S. Grand Ave., Suite 3070, Los Angeles, CA 90071
Franchise Units: 225+ locations across the U.S. and international markets
Ownership: Privately held by DRNK Coffee + Tea Franchising, LLC
Industry Category: Quick Service Restaurants (QSR) specializing in coffee, tea, and juice beverages
Market Presence: Active in multiple U.S. states, including California and Virginia, with plans for international expansion
DRNK Coffee + Tea was founded in 2013 by Thomas Nariman in Hollywood, California, with the vision of creating a quick-service beverage concept that combines the sophistication of specialty coffee with the health-conscious appeal of fresh juices and smoothies. The brand's commitment to quality, sustainability, and customer experience has positioned it as a leading choice for franchisees looking to invest in the thriving coffee and juice bar industry.
In 2015, Nariman expanded his vision by launching QWENCH Juice Bar, a complementary concept offering fresh juices and smoothies. The two brands operate separately but can be co-branded in a single location, allowing franchisees to target a wider audience and maximize revenue potential. Franchising opportunities became available in January 2016, and since then, DRNK Coffee + Tea has rapidly expanded across the United States, with over 225 locations in operation.
The company's headquarters in Los Angeles serves as the hub for operations, training, and support for franchisees. DRNK Coffee + Tea Franchising, LLC, established in 2015, oversees the brand's growth and ensures consistency and quality across all franchise locations. The brand's market presence continues to grow, with plans for international expansion into regions such as the Middle East, including Saudi Arabia, Dubai, and Kuwait.
DRNK Coffee + Tea's innovative approach to the beverage industry, combining high-quality coffee and tea offerings with fresh, health-oriented options, has resonated with consumers seeking both indulgence and wellness in their beverage choices. This unique positioning has contributed to the brand's rapid growth and strong reputation in the competitive QSR market.
DRNK Coffee + Tea places a strong emphasis on franchisee success by offering comprehensive pre-launch, operational, marketing, and ongoing support. Their system ensures that franchisees are fully prepared to operate efficiently and profitably while maintaining brand standards.
1. Pre-Launch Support:
Site Selection & Lease Negotiation: DRNK’s real estate experts assist franchisees in selecting high-traffic, strategic locations and negotiating favorable lease agreements.
Store Design & Build-Out: Guidance on store layout, interior design, equipment selection, and construction ensures each location meets brand standards and maximizes customer experience.
Initial Training Program: Franchisees participate in a two-week intensive training program at the company headquarters in Hollywood, California, covering store operations, inventory management, POS systems, and customer service.
2. Operational Support:
On-Site Training: DRNK provides on-site staff training at the franchise location to ensure smooth daily operations from the first day.
Standard Operating Procedures (SOPs): Detailed manuals and step-by-step operational guidelines help franchisees maintain consistent quality and service.
Supply Chain & Vendor Assistance: Access to approved suppliers and vendor support ensures consistency in product quality and inventory management.
3. Marketing & Sales Support:
National Marketing Campaigns: Franchisees benefit from coordinated national marketing campaigns, seasonal promotions, and brand awareness initiatives.
Local Marketing Guidance: Customized local marketing strategies, including social media campaigns, in-store promotions, and community engagement programs.
Digital Marketing Support: Assistance with website listings, social media management, and online ordering systems to drive sales and customer retention.
4. Ongoing Support:
Operational Assistance: Continuous support through field visits, virtual consultations, and performance monitoring to optimize efficiency and profitability.
Product Innovation & Menu Updates: DRNK regularly introduces new beverages, food items, and seasonal offerings to keep the menu fresh and competitive.
Technology Support: Ongoing guidance on POS systems, inventory tracking software, and other operational technologies to streamline processes.
Franchisee Network: Access to a community of fellow franchisees for best practice sharing, mentorship, and collaboration.
5. Academic & Leadership Development:
Management Training: Leadership and staff management courses to ensure effective team building and employee retention.
Customer Service Excellence: Programs designed to maintain the high standard of customer experience synonymous with the DRNK brand.
With this multi-layered support structure, DRNK Coffee + Tea ensures franchisees are well-equipped to launch successfully and sustain long-term growth in the competitive quick-service beverage market.
DRNK Coffee + Tea seeks franchisees who are passionate about the beverage and quick-service restaurant (QSR) industry and who have the drive to build a thriving business while upholding the brand’s high standards. The ideal franchisee profile includes the following characteristics:
1. Entrepreneurial Spirit:
Individuals with a strong desire to own and operate a business.
Self-motivated, goal-oriented, and capable of making strategic business decisions.
A passion for coffee, tea, fresh juices, and customer engagement.
2. Business Acumen & Experience:
Prior experience in management, operations, retail, or the food and beverage sector is highly desirable.
Ability to manage staff, maintain operational efficiency, and implement SOPs effectively.
Financial literacy to analyze budgets, manage cash flow, and monitor key performance metrics.
3. Investment Capability:
Must meet the financial requirements of the franchise, including minimum liquid capital and net worth.
Comfortable with initial investment, ongoing royalty fees, marketing contributions, and operational expenses.
Willing to reinvest in the growth and marketing of the franchise to maximize profitability.
4. Community Engagement:
Desire to build strong relationships within the local community.
Committed to creating a positive customer experience that aligns with DRNK’s brand values.
Ability to actively participate in local marketing initiatives, events, and promotions.
5. Leadership & Team Management:
Skilled in recruiting, training, and retaining motivated employees.
Capable of creating a positive and productive work environment.
Focused on employee development and maintaining high service standards.
6. Location Preference & Market Understanding:
Interested in operating in high-traffic areas, such as shopping centers, commercial districts, and urban neighborhoods.
Understanding of local demographics and the potential for beverage and food service growth.
Open to co-branded opportunities with QWENCH Juice Bar or standalone DRNK locations to optimize revenue streams.
7. Long-Term Commitment:
Franchisees should be committed to growing the brand and maintaining operational excellence over the long term.
Willingness to embrace ongoing training, adopt new products, and implement innovative marketing strategies.
In essence, the ideal DRNK Coffee + Tea franchisee combines business savvy, a passion for beverages, strong leadership skills, and a commitment to community engagement. This ensures the franchisee not only operates a successful location but also strengthens the brand’s presence in the competitive quick-service beverage market.
| Financial Item | Details / Range |
|---|---|
| Franchise Fee | $40,000 |
| Total Investment | $253,000 – $637,600 (varies by location, size, and build-out requirements) |
| Minimum Liquid Capital | $100,000 |
| Minimum Net Worth | $500,000 |
| Royalty Fee | 6% of gross sales |
| Advertising / Marketing Fee | 3% of gross sales |
| Infrastructure / Build-Out Cost | $150,000 – $400,000 (includes equipment, furniture, POS systems, and interior setup) |
| Initial Inventory | $5,000 – $15,000 (food, beverages, packaging) |
| Working Capital Requirement | $20,000 – $50,000 (for operating expenses during initial months) |
| Break-Even Timeframe | Typically 18–24 months |
| Expected ROI | 20–35% (depending on location, sales volume, and operational efficiency) |
| Revenue Streams | Retail sales (coffee, tea, smoothies, food items), catering services, merchandise, seasonal promotions, co-branded QWENCH juice options |
| Number of Franchise Units | 225+ across the U.S. and international markets |
| Training & Support Value | Included in franchise fee; covers pre-launch, on-site, operational, and marketing support |
Key Notes:
Investment varies significantly depending on store size, location, and co-branding with QWENCH Juice Bar.
DRNK’s franchise model provides flexibility for standalone coffee & tea shops or combined juice and coffee locations to maximize revenue potential.
Ongoing support and marketing assistance are designed to accelerate ROI and ensure profitability.
