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DRNK Coffee + Tea Franchise Opportunities

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DRNK Coffee + Tea Franchise Opportunities DRNK Coffee + Tea Franchise Opportunities DRNK Coffee + Tea Franchise Opportunities DRNK Coffee + Tea Franchise Opportunities
DRNK Coffee + Tea Franchise Opportunities
DRNK Coffee + Tea Franchise Opportunities DRNK Coffee + Tea Franchise Opportunities DRNK Coffee + Tea Franchise Opportunities DRNK Coffee + Tea Franchise Opportunities

Established

2013

Franchise Units

14

dollar

Minimum Investment

$253,150

dollar

Franchise Fee

$40,000

dollar

Total Investment Range

$637,600

Home Based

No

Description

DRNK Coffee + Tea Franchise: Rethink Your Drink

DRNK Coffee + Tea is a dynamic and innovative quick-service beverage concept that blends the sophistication of specialty coffee with the health-conscious appeal of fresh juices and smoothies. Founded in Hollywood, California, DRNK has rapidly expanded across the United States, offering a diverse menu that includes hot and cold coffees, handcrafted espresso beverages, teas, and freshly made breakfast items, paninis, wraps, and salads. The brand's commitment to quality, sustainability, and customer experience has positioned it as a leading choice for franchisees looking to invest in the thriving coffee and juice bar industry.

Why Invest in DRNK Coffee + Tea?

Investing in a DRNK Coffee + Tea franchise offers numerous advantages:

  • Proven Business Model: DRNK's unique blend of coffee and juice offerings caters to a wide customer base, ensuring consistent demand.

  • Health-Conscious Menu: The inclusion of fresh juices, smoothies, and healthy food options appeals to the growing trend of health and wellness.

  • Brand Recognition: Originating from Hollywood, DRNK has established a strong brand presence that attracts a loyal customer base.

  • Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure operational success.

  • Flexible Business Models: Options include standalone DRNK locations, QWENCH juice bars, or co-branded units, allowing franchisees to choose the model that best fits their market.


Background

  • Established Year: Founded in 2013 in Los Angeles, California.

  • Franchising Since: 2015.

  • Corporate Leadership: Led by Founder and CEO Thomas Nariman.

  • Franchise Active Units: Operating a stable, expanding network of 14 active units, with Development  In Canada

  • Market Presence in the USA & Canada: Possesses an established footprint in the United States and is actively launching its targeted cross-border expansion strategy into Canada, offering prime territory availability and multi-unit market development opportunities across both nations.

  • Industry Category: Food & Beverage – Specialty Coffee Houses, Tea Cafes, and Fast-Casual Dining.

  • Brand Journey: DRNK Coffee + Tea was built on an "open-ear policy"—actively listening to farmers, consumer trends, and franchise partners. This collaborative culture allowed the brand to transform from a local Southern California favorite into a globally recognized franchise model, celebrated for its unique structural design, robust corporate infrastructure, and commitment to relationship-building at every level of the business.



Support Training

1. Pre-Launch Support:

  • Site Selection & Lease Negotiation: DRNK’s real estate experts assist franchisees in selecting high-traffic, strategic locations and negotiating favorable lease agreements.

  • Store Design & Build-Out: Guidance on store layout, interior design, equipment selection, and construction ensures each location meets brand standards and maximizes customer experience.

  • Initial Training Program: Franchisees participate in a two-week intensive training program at the company headquarters in Hollywood, California, covering store operations, inventory management, POS systems, and customer service.

2. Operational Support:

  • On-Site Training: DRNK provides on-site staff training at the franchise location to ensure smooth daily operations from the first day.

  • Standard Operating Procedures (SOPs): Detailed manuals and step-by-step operational guidelines help franchisees maintain consistent quality and service.

  • Supply Chain & Vendor Assistance: Access to approved suppliers and vendor support ensures consistency in product quality and inventory management.

3. Marketing & Sales Support:

  • National Marketing Campaigns: Franchisees benefit from coordinated national marketing campaigns, seasonal promotions, and brand awareness initiatives.

  • Local Marketing Guidance: Customized local marketing strategies, including social media campaigns, in-store promotions, and community engagement programs.

  • Digital Marketing Support: Assistance with website listings, social media management, and online ordering systems to drive sales and customer retention.

4. Ongoing Support:

  • Operational Assistance: Continuous support through field visits, virtual consultations, and performance monitoring to optimize efficiency and profitability.

  • Product Innovation & Menu Updates: DRNK regularly introduces new beverages, food items, and seasonal offerings to keep the menu fresh and competitive.

  • Technology Support: Ongoing guidance on POS systems, inventory tracking software, and other operational technologies to streamline processes.

  • Franchisee Network: Access to a community of fellow franchisees for best practice sharing, mentorship, and collaboration.

5. Academic & Leadership Development:

  • Management Training: Leadership and staff management courses to ensure effective team building and employee retention.

  • Customer Service Excellence: Programs designed to maintain the high standard of customer experience synonymous with the DRNK brand.



Ideal Candidate

DRNK Coffee + Tea seeks franchisees who are passionate about the beverage and quick-service restaurant (QSR) industry and who have the drive to build a thriving business while upholding the brand’s high standards. The ideal franchisee profile includes the following characteristics:

1. Entrepreneurial Spirit:

  • Individuals with a strong desire to own and operate a business.

  • Self-motivated, goal-oriented, and capable of making strategic business decisions.

  • A passion for coffee, tea, fresh juices, and customer engagement.

2. Business Acumen & Experience:

  • Prior experience in management, operations, retail, or the food and beverage sector is highly desirable.

  • Ability to manage staff, maintain operational efficiency, and implement SOPs effectively.

  • Financial literacy to analyze budgets, manage cash flow, and monitor key performance metrics.

3. Investment Capability:

  • Must meet the financial requirements of the franchise, including minimum liquid capital and net worth.

  • Comfortable with initial investment, ongoing royalty fees, marketing contributions, and operational expenses.

  • Willing to reinvest in the growth and marketing of the franchise to maximize profitability.

4. Community Engagement:

  • Desire to build strong relationships within the local community.

  • Committed to creating a positive customer experience that aligns with DRNK’s brand values.

  • Ability to actively participate in local marketing initiatives, events, and promotions.

5. Leadership & Team Management:

  • Skilled in recruiting, training, and retaining motivated employees.

  • Capable of creating a positive and productive work environment.

  • Focused on employee development and maintaining high service standards.

6. Location Preference & Market Understanding:

  • Interested in operating in high-traffic areas, such as shopping centers, commercial districts, and urban neighborhoods.

  • Understanding of local demographics and the potential for beverage and food service growth.

  • Open to co-branded opportunities with QWENCH Juice Bar or standalone DRNK locations to optimize revenue streams.

7. Long-Term Commitment:

  • Franchisees should be committed to growing the brand and maintaining operational excellence over the long term.

  • Willingness to embrace ongoing training, adopt new products, and implement innovative marketing strategies.

In essence, the ideal DRNK Coffee + Tea franchisee combines business savvy, a passion for beverages, strong leadership skills, and a commitment to community engagement. This ensures the franchisee not only operates a successful location but also strengthens the brand’s presence in the competitive quick-service beverage market.


Financial Detail

Financial ElementInvestment Range (USD / CAD Equivalent)
Minimum Liquid Cash Required$100,000 – $150,000
Minimum Net Worth Required$500,000
Initial Franchise Fee$40,000 (Applies to standalone or combo formats)
Total Initial Investment Range$253,150 – $637,600 (Varies by square footage & drive-thru options)
Construction & Build-Out$83,000 – $218,500
Equipment Package$67,000 – $118,600
Point of Sale (POS) System$11,000 – $12,000
Initial Inventory & Supplies$7,000 – $10,000
Architect, Engineering, & Design$4,000 – $9,000
Signage & Branded Elements$7,500 – $8,500
Grand Opening Marketing Budget$1,000 – $3,000
Additional Funds (3-Month Working Capital)$20,000
Ongoing Royalty FeeDetailed clearly within the Franchise Disclosure Document (FDD)


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