1963
100
₹ 30,00,000
₹ 2,00,000
₹ 30,00,000
No
Duroflex is India’s premier mattress and sleep solutions franchise, synonymous with comfort, quality, and innovation. The franchise offers a lucrative business model centered around providing premium mattresses, pillows, and bedding accessories designed with cutting-edge sleep science. Duroflex’s deep focus on health and wellness has established it as a household name among Indian consumers seeking orthopedic and memory foam mattresses, making it a trusted partner in better sleep and enhanced lifestyle. As the market for sleep wellness grows exponentially due to rising health awareness and urbanization, owning a Duroflex franchise means tapping into a high-demand, recurring revenue stream with a brand that enjoys strong loyalty and recognition.
Strong Brand Equity: Over 60 years of legacy and trust in India’s sleep and mattress market.
Growing Market Demand: Rising awareness about healthy sleep, lifestyle diseases, and home wellness is fueling mattress sales.
Diverse Product Portfolio: Orthopedic mattresses, memory foam, latex mattresses, and sleep accessories catering to varied consumer needs.
Robust Support System: Franchisees benefit from extensive operational, marketing, and training support ensuring smooth business functioning.
High Profit Margins: Mattresses and sleep solutions generally have attractive margins and repeat customer potential.
Expanding Market Reach: Opportunities across metros and emerging cities with rising disposable incomes.
Innovation & Research: Continuous R&D leading to new product launches keeps the brand competitive and relevant.
Sustainability Initiatives: Environment-friendly manufacturing processes and natural materials appeal to modern consumers.
Established Year: 1963
Founders: A visionary team of Indian entrepreneurs passionate about improving sleep quality in India.
Company History & Brand Journey: Duroflex, headquartered in Bengaluru, India, started as a pioneer in the mattress and sleep solutions industry over five decades ago. It revolutionized the Indian market by introducing scientifically engineered foam mattresses, ergonomically designed sleep products, and wellness-driven bedding solutions. Over the years, Duroflex has consistently innovated with products such as the Duropedic orthopedic mattress range, natural latex mattresses, memory foam products, and smart sleep accessories. The brand is owned and operated by Duroflex India Pvt. Ltd., a leading name in home comfort and lifestyle products.
Market Presence: With a nationwide retail presence spanning Tier 1, Tier 2, and Tier 3 cities, Duroflex operates over 100 franchise outlets and retail stores. The brand enjoys high consumer trust backed by consistent quality, extensive product variety, and a strong distribution network.
Industry Category: Home furnishing, Sleep Solutions, Mattress Manufacturing & Retail.
1. Pre-Launch Support
Before the store opens, Duroflex offers hands-on assistance to ensure your franchise is set up for success:
Location Selection & Feasibility Study: Expert guidance on choosing the right location based on footfall, demographics, and competition.
Store Layout & Interior Design: Help in designing an attractive and functional showroom that aligns with Duroflex brand standards, maximizing customer engagement.
Inventory Planning: Support in selecting the initial product mix and stock levels to match local market demand and customer preferences.
Licenses & Documentation: Assistance with regulatory approvals, permits, and compliance requirements to ensure smooth operations.
Duroflex provides comprehensive training programs designed to equip franchise owners and their staff with the necessary skills:
Product Knowledge: In-depth training on Duroflex’s product range including mattress types, features, and benefits, enabling effective customer communication.
Sales Techniques: Methods to boost sales, handle objections, and upsell complementary products like pillows and accessories.
Customer Service: Best practices for delivering exceptional customer experiences, handling grievances, and building loyalty.
Inventory & Store Management: Training on stock control, replenishment, and managing day-to-day operations efficiently.
Point-of-Sale (POS) Systems: Hands-on training on billing software and inventory tracking tools to streamline transactions.
Marketing support ensures franchisees can effectively promote their outlets and attract customers:
Brand Marketing: Access to national-level advertising campaigns, brand promotions, and seasonal sales events coordinated by Duroflex corporate.
Local Marketing Guidance: Customized support in planning and executing local marketing activities including digital marketing, social media promotions, local events, and in-store campaigns.
Marketing Collateral: Supply of professionally designed brochures, banners, display stands, and other promotional materials to create brand visibility.
Online Presence: Assistance with maintaining local digital presence through listing management, Google My Business optimization, and online advertising tips.
Duroflex ensures franchisees stay updated and skilled with:
E-learning Modules: Access to online training courses and videos that franchise owners and staff can refer to anytime for product updates and sales tips.
Product Launch Trainings: Special sessions when new products or technologies are introduced, keeping franchisees ahead in the market.
Periodic Workshops & Seminars: Opportunities to learn from industry experts, share best practices, and network with other franchisees.
Even after the store is operational, Duroflex remains a committed partner by providing:
Dedicated Support Team: A franchise relationship manager is assigned for continuous guidance and quick resolution of issues.
Performance Reviews: Regular business audits and reviews to identify growth opportunities and operational improvements.
Refresher Trainings: Periodic retraining sessions to update skills and motivate the sales team.
Technology Upgrades: Updates on new POS systems, CRM tools, and inventory software to enhance efficiency.
Supply Chain Management: Smooth procurement support with timely stock replenishment from authorized distributors.
1. Entrepreneurial Mindset & Passion
The ideal Duroflex franchisee is someone who is passionate about retail, customer service, and health/wellness products. A genuine interest in improving people’s quality of life through better sleep and home comfort products will help drive motivation and success. Enthusiasm to learn the product range and convey its benefits confidently to customers is essential.
2. Business Background & Experience
While prior experience in the mattress, home furnishing, or consumer durable retail sector is a definite advantage, it is not mandatory. Individuals with a background in retail management, sales, distribution, or entrepreneurship will find the franchise easier to operate and scale. Experience with team management, inventory control, and customer handling will also be valuable.
3. Financial Capability
The franchise requires an investment typically between ₹32 Lakhs and ₹50 Lakhs, including franchise fees, store setup, and working capital. Hence, the ideal candidate should:
Have access to sufficient funds for the initial investment and working capital needs.
Be prepared for ongoing operational expenses before the franchise reaches break-even (usually 12 to 24 months).
Be financially stable and capable of managing cash flow, inventory purchases, and marketing activities.
4. Location & Market Understanding
An ideal franchisee understands the importance of choosing the right location for their store. They are preferably located in or can secure retail space in high-footfall areas within Tier 1, Tier 2, or emerging Tier 3 cities in India. Knowledge of the local market, customer preferences, and competition will help in tailoring marketing strategies and inventory.
5. Customer-Centric Approach
Franchisees should be committed to providing exceptional customer service. This includes educating customers about the importance of quality sleep, explaining product features clearly, handling queries patiently, and building long-term relationships that encourage repeat business and referrals.
6. Operational Commitment
Running a Duroflex franchise requires dedication to maintaining brand standards. The ideal franchisee is willing to:
Follow operational guidelines and best practices prescribed by Duroflex.
Engage actively in staff training and motivation.
Implement marketing plans and local promotions effectively.
Ensure the showroom is well-maintained, visually appealing, and stocked appropriately.
7. Growth-Oriented Vision
Successful franchisees see this opportunity as a long-term business. They are open to exploring multi-unit ownership, expanding their presence in multiple cities, or diversifying product offerings as the brand evolves. A growth mindset aligned with Duroflex’s innovation and expansion goals will help maximize returns.
8. Adaptability & Learning
The mattress and sleep solutions market evolves with new technologies and consumer trends. The ideal franchisee is adaptable, eager to learn, and open to adopting new tools, training modules, and product innovations provided by Duroflex corporate.
| Particulars | Details |
|---|---|
| Total Investment Required | ₹32 – ₹50 Lakhs |
| Franchise Fee | ₹2 – ₹5 Lakhs (depending on city) |
| Infrastructure & Setup Cost | ₹30 – ₹45 Lakhs |
| Marketing Budget | Included or mutually agreed |
| Working Capital | Varies based on store size |
| Royalty Fees | Usually nominal or as per agreement |
| Expected ROI | Typically 18-24 months |
| Break-even Time | 12 to 24 months |
The primary and largest revenue source for a Duroflex franchise comes from direct retail sales of mattresses. Duroflex offers a wide range of products including:
Orthopedic Mattresses (Duropedic range) designed for back support and health-conscious customers.
Memory Foam Mattresses known for comfort and pressure relief.
Latex Mattresses made from natural materials for eco-conscious buyers.
Spring Mattresses for traditional preferences.
These diverse offerings cater to different customer segments, allowing franchisees to attract a broad audience and maximize sales.
Complementing mattress sales, franchise outlets also sell a variety of sleep-related accessories such as:
Pillows (memory foam, orthopedic, cervical support)
Mattress protectors and covers
Bedsheets and bedding sets
Sleep posture aids and cushions
These accessories typically have higher margins and encourage add-on sales, boosting the overall transaction value.
Franchisees can tap into institutional and commercial sales by supplying mattresses and related products to:
Hotels and resorts
Hospitals and healthcare centers
Corporate offices and guest houses
Educational institutions such as hostels and dormitories
Bulk orders generate substantial revenue and help establish recurring contracts.
Many franchisees benefit from partnering with Duroflex’s online platforms or listing their stores on e-commerce portals. This opens up:
Online order fulfillment and delivery services
Customer inquiries and appointments booked online driving showroom visits
Expanding reach beyond the immediate store location
A strong online presence creates an additional revenue channel alongside physical retail.
Offering mattress customization services such as:
Size adjustments for beds and special requirements
Upgraded fabric or mattress topper options
Bundled offers with pillows and accessories
These upsell options increase the average order value.
Franchisees can capitalize on Indian festivals, wedding seasons, and sales events by offering discounts, bundle deals, and special packages, which spike revenue temporarily and increase customer footfall.
Duroflex franchisees may also generate income through value-added services such as:
Extended warranty packages
Mattress cleaning or maintenance services (if offered)
Exchange or upgrade programs
These services enhance customer loyalty and provide additional revenue.
Successful franchisees with multiple outlets may create additional revenue by sub-franchising in smaller towns or nearby locations, earning franchise fees and royalty from sub-partners.
| Revenue Stream | Description |
|---|---|
| Retail Mattress Sales | Core revenue from various mattress types |
| Sleep Accessories Sales | Pillows, protectors, bedding sets, cushions |
| B2B & Bulk Orders | Hotels, hospitals, corporates bulk supply |
| Online & Omnichannel Sales | E-commerce and digital sales channels |
| Product Customization & Upgrades | Size, fabric, and bundle add-ons |
| Seasonal & Festive Promotions | Discounts and campaigns during peak seasons |
| After-Sales Services | Warranty extensions, maintenance, exchanges |
| Franchise Expansion | Sub-franchising or multiple outlet ownership |
