Established
2005
Franchise Units
150
Minimum Investment
$276,000
Franchise Fee
$49,500
Total Investment Range
$699,000
Home Based
No
Description
EarthWise Pet is a fast-growing pet retail and services franchise offering high-quality pet food, eco-friendly products, self-wash stations, grooming, and nutritional consultation. With a focus on holistic health and sustainability, EarthWise Pet empowers franchisees to serve health-conscious pet parents who prioritize natural, premium products for their pets. The brand's hybrid model of retail and services creates multiple revenue streams and repeat customer engagement.
Background
Founded in 2005, EarthWise Pet is part of the Pet Pros/EarthWise Pet family, a collective of independent stores united by a shared mission: to improve the lives of pets through education, community, and eco-conscious practices. Headquartered in California, the brand has established itself as a pioneer in natural pet nutrition and wellness services, making it a unique player in the $100+ billion U.S. pet industry.
Support Training
EarthWise Pet provides comprehensive support and training to ensure franchisee success. This includes:
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Initial Training: Intensive training at headquarters and onsite covering pet nutrition, store operations, grooming services, and POS systems.
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Ongoing Support: Dedicated franchise coach, marketing assistance, inventory management, customer service, and technology support.
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Marketing & Advertising: National and local marketing support including social media, SEO, loyalty programs, and grand opening strategies.
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Site Selection & Build-Out: Real estate guidance, lease negotiation assistance, and store layout planning.
Ideal Candidate
The ideal EarthWise Pet franchisee is a passionate, community-driven individual or couple who loves pets and values holistic wellness. No prior retail or pet industry experience is required, but candidates should possess:
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Strong customer service skills
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Entrepreneurial mindset
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Desire to make a difference in pet wellness
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Willingness to be hands-on and actively involved
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Leadership and people-management skills
Financial Detail
Established Date: 2005
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Franchise Units (as of 2024): 150+
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Franchise Fee: $49,500
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Total Investment Range: $276,000 – $699,000
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Minimum Investment Required: $276,000
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Royalty Fee: 5% of gross sales
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Marketing Fee: 1% of gross sales