2015
40
$350,000
$39,500
$600,000
No
Eat The Frog Fitness is revolutionizing the fitness industry by merging cutting-edge technology with personalized training programs designed for every body type and fitness level. Founded on the principle that fitness should be efficient, effective, and measurable, Eat The Frog Fitness combines the best of personal training and group fitness. The brand’s unique name is inspired by a motivational philosophy—“eat the frog first”—which means tackling the hardest challenges first to achieve success.
This results-driven fitness franchise has rapidly gained traction across the United States, thanks to its high-tech, data-driven approach that keeps members engaged and motivated. Each class uses heart rate technology, digital coaching, and customized performance data to ensure members achieve measurable results. Eat The Frog Fitness appeals to the growing number of Americans seeking accountability, technology-enhanced workouts, and flexible fitness solutions—all while providing franchisees a strong business model supported by innovation, marketing, and proven systems.
Investing in Eat The Frog Fitness means aligning with a brand that understands the evolution of the fitness industry. With consumer preferences shifting toward personalized experiences and hybrid fitness solutions, this franchise provides the perfect blend of technology, convenience, and community engagement.
Here’s why Eat The Frog Fitness stands out:
Proven Concept: Built on a proprietary blend of athletic-inspired training, expert coaching, and cutting-edge technology.
Strong Market Demand: The fitness industry in the USA exceeds $35 billion annually, and boutique fitness concepts continue to lead growth.
Innovative Technology: Each workout is designed with data-driven personalization, ensuring members see tangible results.
Recurring Revenue Model: Membership-based revenue ensures consistent cash flow and predictable returns.
Comprehensive Franchise Support: Franchisees benefit from an extensive support system that covers operations, marketing, and training.
Eat The Frog Fitness offers a franchise opportunity that’s not only profitable but also purposeful—empowering communities to live healthier, more active lives while entrepreneurs build sustainable fitness businesses.
Eat The Frog Fitness was founded in 2015 by Bryan Clay, the Olympic Gold Medalist and World Decathlon Champion, alongside experienced business leader Joe Culver. Together, they envisioned a fitness concept that would bring world-class athletic training to everyday people through technology, data-driven workouts, and personalized coaching.
Headquartered in Scottsdale, Arizona, Eat The Frog Fitness has rapidly grown into one of the most innovative boutique fitness franchises in the United States. The brand’s foundation is built on the belief that fitness should be personalized, measurable, and adaptable for all fitness levels. The program was developed from Clay’s Olympic training techniques and optimized for accessibility and results, blending professional athletic performance methods with user-friendly digital tools.
The name “Eat The Frog” stems from the motivational principle popularized by Mark Twain and later adapted by productivity expert Brian Tracy — meaning “do the hardest thing first.” This mindset inspires members to tackle their fitness challenges head-on, creating a culture of determination, accountability, and achievement.
Eat The Frog Fitness launched its first studio in 2017, and within a few years, expanded across major U.S. states including Texas, Arizona, North Carolina, and California. Today, the brand has over 40+ franchise units and continues to expand nationwide, targeting both suburban and urban markets where health-conscious communities thrive.
The franchise operates under a membership-based revenue model, providing steady cash flow for owners while encouraging long-term customer retention. Each studio features cutting-edge fitness technology, including heart rate tracking, digital programming, and customized performance analytics, ensuring every member gets a truly tailored experience.
Eat The Frog Fitness has positioned itself within the boutique fitness and functional training industry, competing with top-tier brands like Orangetheory Fitness and F45 Training—but standing apart with its founder’s athletic credibility, data-driven programming, and low member-to-coach ratio. Its ongoing innovation and commitment to results have earned it recognition as one of the fastest-growing fitness franchises in the country.
The company’s success lies not only in its modern, science-backed approach to training but also in its community-focused mission—to inspire people to face their fitness challenges, one workout at a time, and to “eat their frog” every day.
Eat The Frog Fitness ensures that every franchisee, regardless of fitness background, receives all the support and training necessary to operate a successful business. The brand’s comprehensive franchise support system covers every stage—from pre-launch preparation to ongoing operational assistance.
Pre-Launch Support:
Site selection and lease negotiation assistance.
Studio design and construction guidance.
Equipment sourcing, layout planning, and branding setup.
Access to pre-opening marketing and grand opening campaigns.
Initial Training Program:
Extensive classroom and hands-on training at headquarters.
In-studio operational training covering class setup, scheduling, and member management.
Fitness technology onboarding for tracking systems and software integration.
Staff recruitment and coaching certification programs.
Ongoing Support:
Marketing and social media strategy support with professionally designed campaigns.
Access to proprietary software for performance analytics and membership tracking.
Regular field visits, webinars, and regional meetings for continued education.
24/7 access to franchise support and business growth resources.
Eat The Frog Fitness empowers its franchise owners with all the resources needed to succeed—combining operational excellence, marketing innovation, and an engaging brand identity.
Eat The Frog Fitness is looking for passionate entrepreneurs who want to be part of a fast-growing, innovative fitness movement that changes lives through technology-driven training and community connection. You don’t need to be a professional athlete or a fitness expert to succeed — what matters most is your commitment to health, business success, and local community impact.
The brand’s ideal franchisees are hands-on leaders who share a vision for inspiring healthier lifestyles while building a scalable, profitable business. Eat The Frog Fitness provides all the systems and support you need; your drive, enthusiasm, and management skills will help bring the brand’s mission to life in your local market.
Key Qualities of the Ideal Franchise Owner:
Entrepreneurial Mindset: You’re motivated, goal-oriented, and eager to grow a sustainable business that blends innovation with community wellness.
Passion for Health & Fitness: While prior industry experience isn’t required, a genuine enthusiasm for fitness, health, and personal development is essential.
Leadership & People Skills: You should enjoy motivating teams, managing staff, and engaging with members to foster a positive studio culture.
Community Connection: Successful franchisees are active within their communities, building relationships with local organizations, schools, and fitness enthusiasts to grow membership.
Operational Discipline: You’re willing to follow proven systems, leverage data and technology, and maintain brand consistency.
Financial Capability: Franchisees should have sufficient capital to support the business through its startup and early growth phases, with a recommended net worth of $500,000+ and liquid assets of $150,000–$200,000.
Who Should Consider This Franchise:
Entrepreneurs seeking a scalable investment in a rapidly growing fitness industry.
Fitness enthusiasts transitioning from corporate careers who want purpose-driven ownership.
Multi-unit owners or investors looking to diversify their portfolio with a high-demand, recurring-revenue model.
Former athletes, coaches, or fitness professionals interested in combining their passion for health with a proven business system.
Location Preferences:
Eat The Frog Fitness studios perform best in high-traffic suburban and urban areas with strong demographics of health-conscious adults aged 25–55, typically within middle to upper-income communities. Prime locations include shopping centers, residential developments, and mixed-use spaces with ample parking and visibility.
Owning an Eat The Frog Fitness franchise means joining a brand that values progress over perfection — empowering both members and owners to push past limits, achieve measurable results, and build a community of motivated individuals.
Eat The Frog Fitness offers a competitive and transparent investment model designed to maximize profitability while maintaining manageable startup costs.
| Financial Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $350,000 – $600,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $39,500 |
| Franchise Units (Approx.) | 40+ across the USA |
| Infrastructure & Build-Out Cost | $250,000 – $400,000 |
| Marketing & Pre-Opening Budget | $20,000 – $35,000 |
| Working Capital | $30,000 – $50,000 |
| Royalty Fee | 7% of gross sales |
| Brand Fund Contribution | 2% of gross sales |
| Expected ROI | 20% – 30% annually |
| Break-Even Time | 12 – 24 months |
| Potential Revenue Streams | Membership fees, branded merchandise, personal training sessions, digital memberships |
With strong brand positioning, recurring revenue, and a fitness model designed for long-term growth, Eat The Frog Fitness presents a powerful opportunity for entrepreneurs looking to invest in the future of fitness.
