2007
5
$99,400
$50,000
$153,800
No
Imagine owning a business that sits right at the intersection of sustainability, food safety, and energy efficiency—and which delivers recurring revenue month after month. That’s the promise of an Ecoroq franchise. With a proprietary, natural mineral-based filtration system that stabilizes humidity, suppresses bacterial growth, and extends shelf life, Ecoroq delivers real, measurable savings and value to restaurants, supermarkets, hospitals, and food service facilities.
When you partner with Ecoroq, you’re not just selling a product — you’re offering a scientifically validated solution to reduce waste, lower energy bills, and protect perishable inventory. Over time, as your client base expands and renewal contracts roll in, you’ll have the potential to generate sustainable, residual income with low overhead and strong margins.
In this competitive age where “eco” claims are everywhere, Ecoroq stands apart because the technology is proven, the product is natural, and the results are quantifiable. For an investor who wants to build something meaningful—something that helps businesses reduce waste, save money, and show environmental responsibility—Ecoroq offers a compelling and differentiated franchise model.
Proven, recession-resilient model – Refrigeration and food safety are fundamental to many essential industries (restaurants, grocery, healthcare); demand persists in good times and lean times alike.
Unique, proprietary product – The Ecoroq mineral filter is exclusive and environmentally friendly, giving you a differentiated offering no one else can match.
Residual, recurring revenue – Much of the business stems from monthly service contracts, filter replacement, and ongoing maintenance—so once established, income can scale with lower incremental cost.
Low overhead, flexible footprint – You don’t need a large retail storefront; much of the work can be done with mobile service or small regional offices.
Scalable territory growth – As your client network and reputation grow, you can expand into adjacent territories or vertical markets.
Strong brand mission – The green, “less waste / more freshness” mission resonates powerfully in today’s market, helping with client trust, PR, and marketing traction.
Comprehensive support from day one – The franchisor offers training, marketing tools, territory planning, operations systems, and ongoing staff support—so even newcomers can ramp effectively.
Established Year: 2007
Franchising Since: 2008
Headquarters: Greenville, South Carolina, USA
Industry Category: Eco-Technology / Energy Efficiency / Food Preservation
Parent Company: Anamac Inc. (Exclusive rights to Guerite mineral)
Company History & Brand Journey
Founded in 2007, Ecoroq USA emerged with a groundbreaking mission: to help businesses reduce energy consumption and food waste through natural, sustainable refrigeration technology. The concept originated with Anamac Inc., which discovered and patented the natural mineral Guerite — a unique substance capable of stabilizing humidity, neutralizing bacteria, and extending the shelf life of perishable goods.
Using this discovery, Ecoroq developed its proprietary eco-mineral refrigeration filter system, a patented product that regulates moisture, eliminates odors, reduces bacteria, and significantly lowers energy use in commercial cooling systems.
By 2008, Ecoroq expanded its operations through a franchise model, allowing entrepreneurs to provide this technology across North America. The brand quickly gained attention from sectors that rely heavily on refrigeration — such as restaurants, supermarkets, hotels, hospitals, schools, and cold storage facilities.
Over time, Ecoroq’s innovative approach has positioned it as a global leader in sustainable refrigeration efficiency, helping organizations cut operational costs while reducing their environmental footprint.
Ownership & Corporate Structure
Ecoroq operates under a licensing partnership with Anamac Inc., the exclusive holder of the Guerite mineral rights. This ensures that every Ecoroq franchise benefits from direct access to authentic mineral technology, centralized manufacturing, and continuous R&D improvements.
Ecoroq USA, Inc., headquartered in Greenville, South Carolina, manages U.S. operations — overseeing training, logistics, marketing, and franchise development. The company also supports international master licensees in regions including Australia, Singapore, South Africa, the Philippines, and Peru, giving the brand a global footprint.
Market Positioning
Ecoroq stands at the intersection of green technology and commercial refrigeration, providing an eco-friendly solution that delivers measurable value:
Extends product freshness by up to 50%
Reduces refrigeration energy usage by up to 20%
Lowers bacteria and odor levels naturally
Decreases waste and carbon footprint for clients
This proven technology has earned Ecoroq a strong reputation as a pioneer in sustainable refrigeration, catering to the growing demand for eco-solutions across the U.S. food and service industries.
Franchise Presence
Ecoroq currently maintains a limited but growing franchise network in the United States, with approximately 1–5 operating franchise units and one corporate-owned headquarters location in South Carolina. Internationally, Ecoroq operates through master license agreements in multiple countries, with continued expansion planned in North America over the next several years.
The company is presently seeking new franchise partners across the U.S. — particularly in regions with high concentrations of restaurants, supermarkets, and food service operations.
Key Highlights
Environmentally certified technology, patented and proprietary
Proven system that improves food safety and energy efficiency
Low-overhead business model with recurring revenue potential
Backed by an experienced franchisor and strong R&D pipeline
Expanding national and global footprint with exclusive territories
Ecoroq’s support offering is one of its strong selling points. Below is a breakdown of what a new franchisee can expect:
Pre-Launch / Setup Support
Territory planning: The franchisor will help map out an exclusive territory, assessing potential client density, refrigeration usage clusters, and competitive landscape.
Site & office setup: Guidance on setting up your operational base—equipment, vehicle layout, storage space for filters, service tools, and logistics.
Initial stock & equipment: The franchise package includes an initial stock of Ecoroq filters and installation equipment to kickstart your operations.
Training on product & technology: Intensive instruction on mineral science, filter installation, measurement of humidity, troubleshooting, sales demonstration protocols, and technical repair or replacement.
Operational & Marketing Training
Field training / ride-along: You will accompany existing service teams or trainers into client locations (walk-in coolers, supermarkets, restaurants) to see real installations, diagnostics, and maintenance procedures in action.
Sales & marketing boot camp: You’ll receive coaching on prospecting, sales pipelines, proposal development, contract structuring, renewal strategies, cross-selling, and upselling.
Administrative systems: Training in your CRM, scheduling tools, invoicing systems, inventory management, recordkeeping and reporting.
Client education materials: You get access to brochures, slide decks, whitepapers, demo kits, trial offers, and marketing collateral tailored for your region.
Continuous technical support: Hotline for technical or operational questions, updates on new filter designs or enhancements, troubleshooting support.
Marketing & lead support: Brand campaigns at national level, digital marketing templates, local advertising advisement, public relations playbooks.
Regular refresher training: Workshops or webinars to bring franchisees up to date with advances in the product or changes in best practices.
Field visits & performance audits: The franchisor periodically visits your territory for quality audits, client satisfaction feedback, and coaching.
Supply chain & logistics coordination: Centralized procurement of minerals and filter components, forecasting, and distribution support to help you maintain inventory lean but responsive.
Peer network & franchisee community: Access to other franchisees, forums, knowledge exchange, success stories and mentorship arrangements.
This level of support helps new franchisees ramp with confidence and scale progressively.
To maximize success with Ecoroq, here’s the kind of investor / entrepreneur who fits best:
Personal & Professional Attributes
Passion for environmental sustainability – someone who believes in reducing waste, energy conservation, and promoting healthier food systems.
Strong sales or service orientation – ability to pitch, negotiate, maintain client relationships, and cross-sell recurring services.
Technical aptitude – while not necessarily an engineer, being comfortable with mechanical / HVAC / refrigeration systems or able to learn them is an advantage.
Local business network – connections in restaurants, supermarkets, facility management, healthcare institutions, or food service industries help accelerate traction.
Commitment to long term growth – the model rewards consistency, retention, and client expansion rather than quick flips.
Investment & Financial Capability
Must have sufficient capital to fund setup, operations, marketing, and buffer for perhaps 6–12 months before break-even.
Comfortable operating with moderate overhead, managing field crews, logistics, and administrative staff.
Ideally able to raise further capital or reinvest profits to grow territory coverage.
Location Preference
Regions or states with high concentration of food service businesses, grocery chains, cold storage centers, agricultural produce hubs, and climates with humidity challenge (e.g. Southeastern, Gulf, Northeast).
Urban or suburban clusters where refrigeration use is dense.
Optionally opportunities in underserved markets, secondary cities, or states with less competition.
In short: the best Ecoroq franchisee is both mission-driven and business-savvy, with a willingness to learn technical systems, build relationships, and pursue recurring revenue.
Below is a snapshot based on publicly available data; you should always refer to your current Franchise Disclosure Document (FDD) for precise, up-to-date numbers.
| Item | Estimate / Range |
|---|---|
| Franchise fee | $50,000 |
| Total initial investment | $99,400 to $153,800 |
| Liquid capital (cash on hand) | $50,000 |
| Royalty / ongoing fee | 20 % of gross sales |
| Term of agreement | 5 years (renewable) |
| Break-even timeline (estimate) | Likely 12–24 months (depending on territory & execution) |
| Expected ROI / profitability | When fully ramped, you may generate healthy margins via recurring contracts, though early margins may be modest while you build client base |
| Infrastructure / setup cost component | Office, vehicle(s), installation tools, initial inventory, marketing launch — included in total investment range |
| Marketing budget | A portion of your launch investment plus ongoing local marketing (digital, print, trade shows) |
| Potential revenue streams | Filter sales, monthly service contracts, maintenance/repair add-ons, consulting for humidity control, regional master licensing (future) |
Given those numbers, a well-operated franchise in a strong territory has the potential to generate multi-six-figure revenues and a healthy net margin, especially as the installed base and renewals grow.
