1997
70
$200,000
$39,000
$1,100,000
No
Eggs Up Grill is a rapidly growing breakfast, brunch, and lunch franchise known for its warm, friendly atmosphere and high-quality, made-to-order meals. Serving classic American favorites like pancakes, omelets, sandwiches, and fresh coffee, Eggs Up Grill operates with a community-first approach and exceptional customer service, making it a favorite neighborhood destination.
Founded in 1997 in Pawleys Island, South Carolina, Eggs Up Grill has steadily expanded across the Southeastern United States. With over two decades of experience, the brand has developed a strong operational system and a proven, scalable model. The franchise is part of WJ Partners, a private investment firm that supports its aggressive growth strategy with best-in-class systems and support for franchisees.
Eggs Up Grill offers comprehensive franchisee support, including:
Initial Training: 4 weeks of hands-on training covering operations, food prep, customer service, and marketing.
Site Selection & Build-Out Assistance: Help with location analysis, lease negotiation, and restaurant design.
Marketing Support: Local store marketing plans, social media guidance, grand opening campaigns.
Ongoing Support: Field operations team, dedicated business consultants, and access to proprietary systems and data analytics.
The ideal Eggs Up Grill franchisee is:
Passionate about hospitality and community engagement.
Interested in hands-on involvement and building a multi-unit business.
Strong in leadership, people management, and customer service.
Prior restaurant or retail experience is helpful but not mandatory.
Financially capable of meeting the investment requirements.
Franchise Fee: $39,000
Total Investment Range: $800,000 – $1,100,000
Minimum Liquid Capital Required: $200,000
Royalty Fee: 5% of gross sales
Ad Fund Contribution: 2% of gross sales
Franchise Units (as of 2024): 70+ and growing across the Southeastern U.S.
