2002
10
$80,000
$29,000
$120,000
No
Discover a fresh and compelling franchise opportunity with Ellipse Fitness — a boutique, classes-only fitness and weight-loss concept designed to thrive in today’s health-conscious market. By combining high-energy group training with structured nutrition guidance, Ellipse positions itself between impersonal “big box” gyms and expensive personal training studios. With a proven system, strong brand ethos, and multiple revenue streams, Ellipse Fitness allows you to enter the booming wellness industry with lower equipment dependency, lean operations, and high member loyalty. If you’re passionate about helping people transform their lives, yet want a business model with clarity, support, and scalability, Ellipse Fitness might be your ideal franchise partner.
Why Invest in This Franchise?
High demand, recurring revenue: The U.S. health and fitness industry continues to grow as consumers increasingly value wellness, weight management, and holistic fitness. Ellipse leverages that trend with membership models, class packs, nutrition services, and premium programs.
Lower fixed costs: Unlike full-equipment gyms, Ellipse’s “classes only” model reduces capital tied up in large machinery, extensive floor space, and high maintenance—allowing faster ramp-up and leaner margins.
Clear differentiation: By combining scheduled classes, proprietary programming, and nutrition guidance into a results-driven approach, Ellipse stands apart from generic boutique studios and large franchise gyms.
Multiple income streams: Memberships, class passes, nutrition counseling, branded merchandise, add-on programs, and virtual offerings provide diversified revenue.
Strong support & systemization: You benefit from a proven playbook—from site selection, buildout, staffing, to local marketing—ensuring you don’t have to reinvent the wheel.
Scalability & brand momentum: As demand grows, you can scale via multiple units, territories, or added services within a single location. Being part of a national brand also enhances your credibility with partners, lenders, and local media.
About Ellipse Fitness
Founded in 2002 in Wisconsin, Ellipse Fitness was created to redefine the traditional gym model by focusing on results-driven group training and nutrition coaching rather than heavy equipment or large facilities. The concept was designed to help members achieve total-body transformation through structured workouts, personalized attention, and a supportive community environment.
Brand Journey
From its early beginnings, Ellipse Fitness focused on empowering clients to build strength, confidence, and sustainable lifestyle habits. After years of refining its system through company-owned studios, the brand began offering franchise opportunities in 2006–2007, allowing passionate entrepreneurs to bring Ellipse’s holistic fitness model to their local markets.
Over the years, Ellipse Fitness has evolved into a recognized name in the boutique fitness industry, blending cardio, strength, flexibility, and nutrition into one powerful business model. Each studio creates a community-driven atmosphere where members are motivated to stay consistent and achieve visible results.
Ownership and Market Presence
Ellipse Fitness operates as a privately held U.S.-based fitness franchise with a growing network of locations, primarily across Midwestern states such as Wisconsin, Illinois, and neighboring regions. While the brand remains niche compared to large gym chains, it has established a strong regional reputation for its personal approach, measurable outcomes, and community engagement.
Industry Category
Ellipse Fitness belongs to the Health, Wellness, and Fitness industry, specifically within the Boutique Fitness and Group Training category. It appeals to the growing demographic of fitness consumers who prefer intimate, instructor-led sessions over large, impersonal gym environments.
Franchise Units (Current Number)
As of the most recent available information, Ellipse Fitness operates around 8–10 franchise units across the United States, with additional markets open for development. The brand continues to seek qualified franchise partners in both established and emerging fitness regions, positioning itself for steady national expansion.
Mission and Vision
The mission of Ellipse Fitness is to transform lives through movement, nutrition, and motivation, creating a culture where members feel supported and inspired to be their best selves. The company envisions becoming a national leader in holistic fitness by delivering exceptional results, fostering community connections, and empowering franchise owners to build profitable, purpose-driven businesses.
Ellipse understands that new franchisees need robust support at every stage—pre-launch, open, and ongoing.
Pre-Launch Support
Site selection & real estate assistance: Guidance on identifying ideal trade areas, demographics, foot traffic, parking, and lease negotiation.
Studio design & build-out: Corporate provides architectural templates, layout guidelines, signage packages, and vendor relationships to ensure brand consistency.
Operations planning: Franchisees receive business planning tools, financial templates, staffing plans, and cash-flow models.
Pre-opening marketing & local launch strategy: Assistance in creating local awareness campaigns—grand opening events, press outreach, promotions, and online marketing to boost membership signups.
Training & Onboarding
Key staff training: Around 9 days of formal training for franchise owners and core staff covering all key operational aspects.
Operational training: Modules on sales, membership conversion, class scheduling, program design, nutrition counseling, retention, and financial management.
Hands-on immersion: Franchisees observe operations and learn directly from experienced teams at existing locations.
Ongoing Support
Business coaching and performance tracking: Regular calls, reviews, and business coaching to keep franchisees aligned with growth targets.
Marketing & promotions: Access to corporate digital campaigns, marketing templates, and co-op programs to maintain brand visibility.
Continued training & updates: Ongoing curriculum improvements, program refreshers, and new product rollouts.
Technology & operations assistance: Software support for scheduling, member management, reporting, billing, and analytics.
Franchisee network collaboration: Peer learning and sharing of best practices within the Ellipse community.
To succeed with Ellipse Fitness, the ideal franchisee should possess:
Passion for health, wellness & transformation: A genuine drive to help people improve their lives through fitness and nutrition.
Strong leadership & interpersonal skills: Ability to inspire a team, build a loyal client base, and maintain a positive culture.
Business or entrepreneurial experience: Prior knowledge of operations, sales, or customer service is beneficial.
Financial capability: Access to adequate capital and understanding of startup risk.
Local engagement: Willingness to network, partner, and participate actively in community outreach.
Commitment to the brand system: Consistency in following the proven franchise model and maintaining quality standards.
Hands-on involvement: Ideally residing near or actively managing the location to ensure smooth day-to-day operations.
| Item | Estimated Range / Details |
|---|---|
| Total Initial Investment | $80,000 – $120,000 |
| Minimum Liquid Capital Required | Approximately $50,000 |
| Franchise Fee | $29,000 |
| Royalty Fee | 5% of gross sales |
| Advertising / Marketing Fund | 1–2% contribution of gross revenue |
| Studio Build-Out & Infrastructure Costs | Included within total investment; covers flooring, lighting, sound, signage, and décor |
| Working Capital & Pre-Opening Costs | Covers staffing, utilities, pre-sales, and initial marketing |
| Break-Even Period | Typically 12–24 months, depending on market and performance |
| ROI & Revenue Streams | Membership subscriptions, class pack sales, nutrition counseling, branded products, virtual sessions, and workshops |
| Franchise Term / Renewal | Standard multi-year term with renewal options per agreement |
