2019
10
₹ 10,00,000
₹ 3,00,000
₹ 17,00,000
No
Emoha Elder Care is more than just a senior care service — it is a comprehensive solution aimed at enhancing the quality of life for elderly citizens in India. With the rapid demographic shift and increasing nuclear families, many seniors face loneliness, medical neglect, and lack of proper day-to-day assistance. Emoha’s franchise concept offers a perfect blend of home-based care, assisted living, and digital monitoring, making it the preferred choice for families seeking trustworthy elder care solutions.
The brand’s reputation is built on transparency, reliability, and compassionate care. By leveraging a proprietary digital platform, Emoha connects caregivers, families, and healthcare professionals seamlessly, ensuring timely assistance and peace of mind. The franchise stands out in the Indian market by focusing on personalized care plans, including wellness checks, medication management, physiotherapy, recreational activities, and mental health support.
Market positioning-wise, Emoha Elder Care is considered a premium yet affordable elder care brand, with services tailored to urban and semi-urban populations who demand professional caregiving without the high cost of nursing homes or hospitals. The franchise model is designed for scalability, replicability, and profitability, making it a lucrative opportunity for aspiring entrepreneurs.
India’s elderly population is growing exponentially, with over 140 million people aged 60+ and increasing life expectancy. This demographic shift has created an unprecedented demand for professional elder care services. Emoha Elder Care’s franchise model taps directly into this market potential by offering services that address the unmet needs of aging individuals in India.
Technology-Driven Care: AI and data analytics enhance personalized care management.
Comprehensive Service Portfolio: From medical to emotional well-being, all aspects are covered.
Strong Brand Equity: Rapidly becoming a household name with excellent customer reviews.
Scalable Franchise Model: Designed for rapid expansion across urban and semi-urban centers.
Affordable and Flexible Pricing: Customizable packages to suit various income segments.
Training & Support: End-to-end franchisee support ensures smooth operations.
Increasing nuclear families and working professionals require reliable elder care solutions.
Rising awareness about the importance of specialized geriatric care.
Preference for home-based care over institutionalization.
Growing digital penetration facilitating tech-enabled healthcare services.
Projected CAGR of 15-20% in India’s elder care industry over the next decade.
Multiple revenue streams including subscription plans, wellness programs, and allied health services.
Strong potential for cross-selling health-related products and allied services.
Low operational risk with recurring revenue from service contracts.
Founded in 2019, Emoha Elder Care is a pioneering name in the Indian elder care industry. Established by visionary entrepreneurs who recognized the urgent need for quality, compassionate, and technology-driven senior care solutions, Emoha has rapidly grown to become a trusted brand in the sector. The founders envisioned creating a system where elderly individuals can receive professional care without compromising their independence or comfort.
Since its inception, Emoha has carved a niche within the healthcare and senior care industry by blending advanced technology with personalized care services. The company is privately owned and headquartered in India, with a strong market presence across major metropolitan cities including Delhi NCR, Mumbai, Bangalore, and Hyderabad. Emoha’s brand journey reflects continuous innovation, expanding from localized elder care support to a scalable franchise model that empowers entrepreneurs to deliver quality elder care nationwide.
Emoha Elder Care falls under the health and wellness category, specifically focused on geriatric care, home healthcare, and assisted living services. Its unique value proposition lies in providing customized care plans using AI-enabled platforms, trained caregivers, and medical supervision, catering to the growing elderly population in India.
Emoha Elder Care offers an extensive support system designed to empower franchisees from day one:
Pre-launch Support: Market research, site selection assistance, legal compliance, and initial staff recruitment guidance.
Operational Training: Comprehensive training on elder care protocols, technology platform usage, caregiving best practices, and customer service standards.
Marketing Support: Branding collateral, digital marketing campaigns, PR strategies, lead generation techniques, and local event organization.
Academic Resources: Access to online training modules, certifications for caregivers, and periodic knowledge updates.
Ongoing Assistance: Dedicated franchise support teams, operational audits, continuous training workshops, and tech support for the digital platform.
Technology Integration: Setup and onboarding for the AI-enabled monitoring system, mobile app for caregivers and family members, and data analytics dashboard.
The ideal franchisee for Emoha Elder Care is someone who is not only looking for a profitable business opportunity but is also genuinely passionate about making a positive impact on the lives of elderly individuals. Here’s a breakdown of the qualities, background, and capabilities that make a perfect fit:
A strong understanding of business operations, financial management, and customer service is essential. The franchisee should be comfortable handling daily operations, managing teams, and implementing growth strategies. Prior experience in service industries or healthcare-related businesses is a significant advantage but not mandatory.
Since this business revolves around caring for senior citizens, empathy, patience, and a genuine desire to improve the quality of life for the elderly are crucial traits. Franchisees should be motivated by more than just profits—they must care deeply about the social impact of their work.
Managing a team of caregivers, health professionals, and support staff requires strong leadership, communication, and interpersonal skills. The franchisee must be capable of motivating and training employees to deliver compassionate, high-quality care consistently.
The franchise requires an initial investment ranging from ₹35 lakh to ₹50 lakh, which includes the franchise fee, infrastructure setup, marketing, and working capital. The ideal franchisee should have access to sufficient funds or credit to cover these costs and sustain the business through the break-even period (typically 18-24 months).
Given the demographic trends and demand for elder care services, franchisees located in or near metropolitan cities and well-populated semi-urban areas will find better market potential. Areas with a significant elderly population and working professionals (whose families need caregiving assistance) are ideal.
Franchisees must be willing to adhere to Emoha Elder Care’s operational protocols, quality standards, and ethical guidelines to maintain brand reputation. They should also have a growth-oriented mindset, aiming to expand the business through multiple service lines or additional units.
Since Emoha integrates AI and digital tools for care monitoring and management, franchisees should be comfortable using technology or have the willingness to learn and leverage these tools effectively.
In essence, the ideal Emoha Elder Care franchisee is a socially responsible entrepreneur with business savvy, financial readiness, and a heartfelt commitment to elder care. They are community-focused, capable of managing teams, and located in markets with high demand for senior care services. This profile ensures they can deliver the brand promise successfully while achieving sustainable profitability.
Total Investment Required: ₹35 lakh – ₹50 lakh (depending on location and scale)
Franchise Fee: ₹5 lakh (one-time)
Infrastructure Cost: ₹15 lakh – ₹25 lakh (care center setup, technology installation)
Marketing Budget: ₹2 lakh – ₹5 lakh (initial launch and ongoing campaigns)
Working Capital: ₹8 lakh – ₹15 lakh (staff salaries, operational expenses)
Royalty Fees: 6% of monthly gross revenue
Expected ROI: 18% – 25% annually post break-even
Break-even Time: 18 – 24 months (subject to location and operational efficiency)
An Emoha Elder Care franchise has multiple avenues to generate revenue, making it a diversified and sustainable business model. The franchise doesn’t rely on just one source of income but benefits from various service lines and products tailored to meet the comprehensive needs of elderly clients and their families.
The core revenue comes from monthly or annual subscription plans where families pay for personalized elder care services. These plans typically include daily or periodic caregiver visits, health monitoring, medication reminders, companionship, and emergency support. Different tiers of subscription packages cater to varying levels of care—from basic assistance to advanced medical supervision.
Many elderly individuals require physiotherapy or rehabilitation support due to mobility issues, chronic conditions, or post-surgery recovery. Offering in-home physiotherapy sessions or partnering with licensed therapists provides an additional income stream. These sessions can be billed separately or included as add-ons in premium care packages.
Through the Emoha digital platform, franchisees can facilitate telemedicine consultations with doctors, specialists, or geriatricians. Health checkups, regular vitals monitoring, and lab test coordination are value-added services that families are willing to pay for, especially when integrated seamlessly with daily caregiving.
Organizing wellness activities such as yoga, meditation, cognitive games, social meetups, and cultural events tailored for seniors can generate revenue while enhancing client satisfaction. Franchisees can charge participation fees or include these programs in premium packages.
Franchisees can retail products like mobility aids (walkers, wheelchairs), health supplements, personal care items, and medical devices. This product line complements the service offerings and provides an additional revenue channel.
Advising and facilitating home modifications—such as installing grab bars, ramps, or fall-detection devices—can be offered as a consultancy service or a product sale, enhancing seniors’ safety and comfort.
Hosting educational workshops for families on elder care, disease management, nutrition, or legal issues related to aging can attract fees or sponsorships. These events also build brand credibility and encourage new client acquisition.
Franchisees can partner with corporations, residential societies, and NGOs to provide group care services or wellness packages for elderly dependents of employees or members, opening bulk contract opportunities.
Diversification Reduces Risk: Multiple income sources protect the business if one stream slows down.
Enhanced Profitability: Add-on services increase average customer lifetime value.
Customer Retention: Offering a holistic care solution builds loyalty and recurring business.
Market Adaptability: Franchisees can customize offerings based on local demand and competition.
