Established
1997
Franchise Units
100
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$600,000
Home Based
No
Description
Extreme Pita is a well-established fast-casual restaurant franchise that blends bold global flavors with a health-conscious menu, positioning itself at the intersection of convenience, freshness, and modern dining expectations. Built around handcrafted pita wraps, bowls, salads, and smoothies, the brand has successfully carved out a niche for consumers who want quick service without sacrificing nutrition or taste.
In a market where consumers are increasingly label-aware and ingredient-focused, Extreme Pita stands out by offering customizable meals made with grilled proteins, fresh vegetables, house-made sauces, and whole-grain options. The brand appeals strongly to urban professionals, families, students, and fitness-minded customers—making it highly adaptable across diverse U.S. trade areas including strip centers, urban storefronts, food courts, and non-traditional locations.
Why Invest in This Franchise?
Extreme Pita offers investors a balanced blend of brand recognition, operational efficiency, and alignment with long-term consumer trends.
Key investment advantages include:
• Strong positioning in the growing healthy fast-casual category
• Simple menu structure with limited SKUs and efficient prep systems
• All-day dining appeal covering lunch, dinner, and grab-and-go occasions
• Flexible store formats with lower build-out costs than traditional QSR brands
• Scalable model suitable for multi-unit and area development growth
• Established supply chain and centralized vendor relationships
• Brand-driven menu innovation aligned with modern dietary preferences
Background
Established Year: 1997
Extreme Pita was founded with a clear mission to reinvent fast food by delivering healthier meals without compromising flavor. What began as a single concept quickly evolved into a recognized international brand as demand grew for fresh, globally inspired wraps and bowls served in a fast-casual environment.
Founders & Brand Journey:
The brand was developed by experienced restaurant entrepreneurs who identified early consumer demand for lighter, ingredient-forward meals. Over time, Extreme Pita expanded across North America and internationally, refining its operating systems, menu offerings, and franchise support infrastructure.
Franchise Active Units : 100
Ownership & Industry Category:
Extreme Pita operates within the fast-casual restaurant industry, specializing in healthy Mediterranean-inspired cuisine. The brand is part of a larger restaurant group with experience in multi-brand franchise development, which strengthens its operational depth and long-term scalability.
Market Presence:
Extreme Pita maintains a strong footprint across North America, with active franchise units operating in the United States and Canada. The brand continues to target strategic U.S. expansion in high-density urban markets, college towns, suburban trade areas, and lifestyle centers where demand for fresh, fast dining continues to rise.
Support Training
Extreme Pita delivers comprehensive, end-to-end franchise support designed to guide owners from initial onboarding through long-term growth.
Pre-Launch Support:
• Site selection guidance and territory evaluation
• Lease review and space planning assistance
• Restaurant design standards and build-out coordination
• Vendor sourcing and equipment specifications
• Pre-opening marketing strategy and launch planning
Training Programs:
• In-depth initial training covering operations, food preparation, safety, and quality control
• Management and staff training focused on consistency and customer experience
• POS systems, inventory management, and cost-control education
Operational & Ongoing Support:
• Dedicated franchise business consultants
• Ongoing operational audits and performance reviews
• Menu updates and product innovation support
• National and regional marketing initiatives
• Access to proprietary systems, manuals, and marketing assets
This structured support framework allows franchisees to focus on execution and growth while benefiting from a proven system.
Ideal Candidate
Extreme Pita is well-suited for motivated entrepreneurs and operators who value structure, brand standards, and customer experience.
Ideal candidates typically include:
• First-time franchise owners seeking a strong support system
• Multi-unit restaurant operators expanding their portfolio
• Owner-operators with day-to-day involvement
• Investors with hospitality, food service, or retail experience
• Business professionals seeking semi-absentee or managed models
Key traits:
• Passion for healthy food concepts and customer service
• Ability to manage teams and operational processes
• Financial capability to meet investment requirements
• Interest in developing one or multiple locations in growth markets
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $350,000 – $600,000 |
| Minimum Investment | Varies by location and store format |
| Initial Franchise Fee | $30,000 – $40,000 |
| Leasehold Improvements | $150,000 – $300,000 |
| Equipment & Fixtures | $80,000 – $150,000 |
| POS System & Technology | $10,000 – $20,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Pre-Opening Marketing | $10,000 – $20,000 |
| Training Expenses | Included / Varies |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Ongoing Royalty Fee | Percentage of gross sales |
| Marketing / Advertising Fee | National and/or regional contribution |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Depends on location, operations, and market conditions |
