1994
40
$280,000
$30,000
$474,000
No
Extreme Pizza is not your average pizza chain — it’s an attitude, a lifestyle, and a brand that lives by the motto “Extreme. Not Mainstream.” Known for its adventurous spirit and bold, fresh flavors, Extreme Pizza has carved a distinct niche in the booming U.S. pizza industry. Founded on the belief that great food fuels great energy, the brand fuses California creativity with premium ingredients to deliver handcrafted pizzas, salads, calzones, and subs that keep customers coming back for more.
With its edgy branding, modern store designs, and community-driven culture, Extreme Pizza has become a favorite among millennials, families, sports fans, and college communities across the country. The brand thrives in both dine-in and delivery models, making it flexible and scalable for today’s evolving consumer demands.
Franchise owners benefit from a proven business system, powerful brand recognition, and a strong support network that empowers them to succeed in one of America’s most competitive quick-service segments. Whether in bustling urban neighborhoods or vibrant college towns, Extreme Pizza stands out as a bold, profitable, and community-driven franchise concept built for long-term growth.
Investing in an Extreme Pizza franchise means joining a high-energy, high-profit brand that continues to push boundaries in the pizza industry. The U.S. pizza market exceeds $46 billion annually, and Extreme Pizza has consistently positioned itself as a differentiated premium brand that appeals to modern, health-conscious, and adventurous consumers.
Franchise owners gain access to a flexible business model suitable for dine-in, carry-out, catering, and delivery operations. The brand’s unique menu innovation — including gluten-free, vegan, and whole-wheat crust options — ensures it remains relevant to diverse audiences.
Additionally, Extreme Pizza’s well-structured operational systems, advanced POS technology, strong supply chain relationships, and creative local marketing programs make ownership both exciting and sustainable. This is an opportunity to own a lifestyle brand with authentic culture, strong unit economics, and a proven history of franchise success.
Established Year: 1994
Founder: Todd Parent
Headquarters: San Francisco, California, USA
Industry: Fast Casual / Pizza Restaurant
Current Franchise Units: Over 40 locations across the United States
Extreme Pizza began as a single, adrenaline-fueled pizza shop in San Francisco, founded by entrepreneur and sports enthusiast Todd Parent. Inspired by the energy of extreme sports and California’s vibrant culture, Parent envisioned a pizza brand that celebrated individuality, bold flavors, and community spirit.
Over the years, Extreme Pizza has expanded throughout the United States through a robust franchise network while maintaining its original identity — a fresh, fun, and fearless approach to pizza. The company’s focus on premium ingredients, sustainability, and strong local engagement has made it a top-tier brand in the fast-casual dining segment.
Extreme Pizza provides a comprehensive training and support program designed to ensure each franchisee’s long-term success.
Pre-Launch Support:
Detailed site selection guidance, lease negotiation, and store layout assistance
Construction and design support to maintain brand consistency
Access to approved suppliers and equipment packages
Training Program:
Intensive hands-on training at Extreme Pizza University covering food preparation, operations, inventory, staffing, and customer service
Management training focused on leadership, financial controls, and team management
POS and technology training for smooth operations
Marketing & Launch Support:
Local store marketing campaigns, grand-opening advertising, and PR exposure
Access to national marketing materials, digital media templates, and seasonal promotions
Social media management guidance and regional campaign coordination
Ongoing Support:
Regular field visits, performance evaluations, and operational consulting
Continuous menu innovation, new product rollouts, and brand updates
Ongoing webinars, franchise conventions, and peer support community
Extreme Pizza ensures every franchisee feels part of a growing family backed by proven systems and a culture of collaboration.
Extreme Pizza is best suited for passionate entrepreneurs who thrive in energetic, community-focused environments. Ideal candidates include:
Individuals with prior restaurant, retail, or management experience
Investors passionate about food, hospitality, and community engagement
Multi-unit operators seeking to expand within the fast-casual segment
Owners who value teamwork, innovation, and brand integrity
While previous food industry experience is helpful, it’s not mandatory — the brand’s training and ongoing support make it accessible to both new and experienced investors. Franchisees should possess strong leadership skills, a growth mindset, and the financial capability to sustain early operations while building a loyal customer base.
Preferred Locations:
High-traffic retail centers, suburban communities, college towns, and mixed-use developments across major and secondary U.S. markets.
| Type of Investment | Estimated Cost (USD) | Description |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time fee granting the right to operate under the Extreme Pizza brand and use its systems. |
| Total Initial Investment | $280,000 – $474,000 | Includes franchise fee, construction, equipment, initial inventory, and working capital. |
| Minimum Cash Requirement | $100,000 | Recommended liquid capital available for setup and early operations. |
| Royalty Fee | 5% of Gross Sales | Ongoing fee covering brand support, operational guidance, and system access. |
| Marketing Fund Contribution | 2% of Gross Sales | Contributes to regional and national brand marketing and digital promotions. |
| Leasehold Improvements | $80,000 – $150,000 | Cost of building out the restaurant according to Extreme Pizza’s design standards. |
| Equipment, Fixtures & Signage | $60,000 – $110,000 | Includes ovens, prep tables, POS systems, and branded signage. |
| Initial Inventory & Supplies | $8,000 – $12,000 | Food ingredients, packaging materials, and operational supplies for launch. |
| Training & Grand Opening Costs | $5,000 – $10,000 | Covers training travel expenses and promotional launch events. |
| Working Capital (3 Months) | $20,000 – $40,000 | Estimated funds to cover payroll, utilities, and operational costs during ramp-up. |
| Average Unit Size | 1,500 – 2,500 sq. ft. | Flexible store footprint suitable for dine-in, takeout, and delivery models. |
| Expected ROI Period | 2 – 3 Years | Typical timeframe for recovering the total investment based on average sales performance. |
| Break-Even Point | 12 – 18 Months | Average period to reach operating profitability. |
| Revenue Streams | Dine-in, Delivery, Takeout, Catering, Online Orders | Multiple income sources to maximize profitability and brand exposure. |
