2005
25
$575,500
$45,000
$999,500
No
Famous Toastery is redefining the breakfast and brunch experience across America. Known for its welcoming atmosphere, chef-inspired menu, and focus on fresh, made-to-order dishes, Famous Toastery has become one of the fastest-growing daytime dining franchises in the country. What started as a single neighborhood café in North Carolina has evolved into a beloved national brand that attracts loyal customers, franchise investors, and passionate entrepreneurs alike.
Famous Toastery operates within the booming breakfast, brunch, and lunch restaurant segment — a market that continues to grow as consumers seek higher-quality, locally inspired dining experiences. With its “Every Server is Your Server” approach and commitment to community, Famous Toastery offers guests a uniquely personal touch, while franchisees benefit from a proven business model and a loyal customer base that keeps tables full from morning to mid-afternoon.
Why Invest in this Franchise?
Investing in a Famous Toastery franchise means joining one of America’s most admired daytime dining brands — one that blends strong unit economics, a simplified operational model, and a powerful brand story.
Daytime-Only Operations: Enjoy a better work-life balance with breakfast and lunch hours only, allowing more family time and less burnout compared to traditional restaurants.
Strong Revenue Potential: High average unit volumes and repeat customer traffic create consistent revenue streams.
Proven Concept: Over a decade of operational success and brand recognition across multiple states.
National Marketing Support: Benefit from professional marketing strategies, digital campaigns, and local advertising resources that keep the brand top-of-mind.
Growing Market: The U.S. breakfast and brunch segment continues to expand, offering an ideal environment for franchise success.
Famous Toastery was founded in 2005 by childhood friends Brian Burchill and Robert Maynard in Huntersville, North Carolina. What began as a single breakfast café with a focus on fresh ingredients and exceptional hospitality quickly turned into a community favorite. By 2013, the brand began franchising, attracting entrepreneurs eager to bring its award-winning concept to new markets.
Today, Famous Toastery operates over 25 franchise units across multiple U.S. states, with continued expansion planned nationwide. The brand has been featured on Forbes, Franchise Times, and recognized by Entrepreneur Magazine’s Franchise 500 list for its outstanding growth and franchisee satisfaction.
The company remains privately held and headquartered in North Carolina, operating in the casual dining and restaurant industry, specifically targeting the growing breakfast, brunch, and lunch niche.
Famous Toastery prides itself on delivering comprehensive support and guidance to every franchisee, ensuring long-term success from day one
Pre-Launch Support
Site Selection & Lease Negotiation: The corporate real estate team assists with location scouting, demographics analysis, and lease structuring to secure high-traffic, high-visibility sites.
Restaurant Design & Build-Out: Guidance on architectural layout, interior design, and equipment procurement to maintain consistent brand aesthetics and functionality.
Initial Training Program: A multi-week training at headquarters and an operating restaurant covering menu preparation, daily operations, leadership, and customer service.
Operational Support
Field Operations Coaching: Ongoing visits and business performance reviews from franchise consultants.
Vendor Network Access: Exclusive access to approved suppliers ensuring consistent product quality and cost control.
Technology Systems: POS integration, online ordering systems, and data tracking tools for efficiency and scalability.
Marketing & Growth Support
Grand Opening Campaigns: Customized local marketing strategies and media support to drive awareness and traffic from launch.
National Advertising: Inclusion in regional and national promotional efforts, social media campaigns, and seasonal offers.
Ongoing Education: Webinars, annual conferences, and continuous learning opportunities to stay updated with industry trends.
Famous Toastery seeks franchise partners who are passionate about hospitality, community engagement, and building people-first businesses.
Preferred Candidate Traits:
A background in restaurant, food service, or retail management is helpful but not mandatory.
Entrepreneurial mindset with strong leadership and team-building skills.
A commitment to delivering exceptional guest experiences and maintaining operational excellence.
Financial stability and ability to invest in growth markets.
Investment Capability:
Minimum liquid capital of $200,000 and a net worth of $500,000 or more.
Desire to own and operate multiple units over time is an advantage.
Ideal Locations:
Famous Toastery thrives in suburban communities, urban business districts, and college towns with strong daytime traffic and local engagement.
| Category | Estimated Range (USD) |
|---|---|
| Total Investment Required | $575,500 – $999,500 |
| Minimum Investment | $575,500 |
| Franchise Fee | $45,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Ad Fund | 2% of gross sales |
| Working Capital | $50,000 – $100,000 |
| Average Store Size | 3,500 – 4,500 sq. ft. |
| Expected ROI | Typically 2–4 years |
| Break-Even Time | 12–18 months (average) |
| Franchise Units (2025) | 25+ and growing nationwide |
Revenue Streams:
Dine-in and takeout service
Online ordering and catering
Branded merchandise and beverages
