2016
15
$300,000
$35,000
$600,000
No
Fatima’s Grill is more than just a restaurant — it’s a bold cultural movement redefining America’s fast-casual dining scene. Known for its viral social media fame and mouthwatering halal fusion creations, Fatima’s Grill brings together authentic Mediterranean flavors with urban street food style. Each dish — from hot Cheetos burritos to loaded fries — reflects creativity, authenticity, and a passion for community.
Since its rise to fame in California, Fatima’s Grill has captured the hearts (and appetites) of food lovers across the country. With lines stretching out the door and millions of viral views online, this brand represents more than a dining experience — it’s a lifestyle built on flavor, innovation, and culture.
As Fatima’s Grill expands across the United States, it’s creating unique franchise opportunities for entrepreneurs who want to join one of the fastest-growing, trend-driven halal concepts in the nation.
Why Invest in This Franchise?
Investing in a Fatima’s Grill franchise means partnering with a brand that blends culinary creativity with proven profitability. Here’s why it’s a smart move:
Explosive Brand Awareness: Fatima’s Grill has become a viral sensation on TikTok, Instagram, and YouTube — giving franchisees powerful organic marketing exposure.
High-Demand Market: The halal and fusion food markets are booming, driven by younger generations seeking diverse, bold flavors.
Unique Menu Appeal: No other restaurant offers this combination of Mediterranean, Mexican, and American street food in such a dynamic, Instagram-worthy way.
Scalable Business Model: With strong margins, streamlined operations, and a loyal fan base, Fatima’s Grill offers a replicable path to success.
Strong Community Focus: The brand thrives on inclusivity, authenticity, and giving back — creating deep emotional connections with its audience.
Established Year: 2016
Founder: Chef Ali Elreda
Headquarters: Bell, California, USA
Franchise Units (as of 2025): 15+ and expanding rapidly across multiple U.S. states
Industry Category: Fast-Casual Restaurant / Halal Fusion Cuisine
Fatima’s Grill was founded in 2016 by Chef Ali Elreda, a visionary culinary entrepreneur who blended his Lebanese-American heritage with America’s love for bold, creative comfort food. What began as a small neighborhood restaurant in Bell, California, quickly gained a massive following thanks to its unique halal fusion menu that combined Mediterranean, Mexican, and American street food flavors in one unforgettable bite.
The brand’s rise to fame was fueled by authentic storytelling, viral social media buzz, and the community’s love for its over-the-top creations — such as Hot Cheetos burritos, loaded fries, and grilled wraps packed with personality. These dishes not only captured attention but also redefined what a halal eatery could be in the U.S.
From humble beginnings, Fatima’s Grill grew into a national movement. Its customers include celebrities, athletes, and influencers who helped amplify the brand’s message of flavor, inclusivity, and creativity. With millions of online followers and consistent customer demand, Fatima’s Grill transformed from a local gem into one of America’s most sought-after halal fusion franchises.
Today, the brand operates more than 15 franchise units across the country, with continued expansion in California, Texas, Nevada, Illinois, Florida, and New York. Its mission remains clear — to serve delicious, visually striking food that celebrates diversity, authenticity, and community spirit.
Fatima’s Grill proudly represents the new generation of American dining: bold, viral, and community-driven — a brand where passion meets performance, and flavor drives success.
Fatima’s Grill is deeply committed to franchisee success. New owners receive comprehensive pre-launch, operational, and ongoing support to ensure their business thrives from day one.
Pre-Opening Support:
Site selection assistance and market analysis
Lease negotiation and restaurant design support
Full build-out guidance and approved vendor sourcing
Access to proprietary recipes, operational systems, and brand guidelines
Training Program:
Intensive hands-on training at an existing Fatima’s Grill location
Food preparation, kitchen operations, and customer service training
Staff hiring, management, and leadership workshops
Marketing and community engagement training for grand opening success
Ongoing Support:
Continuous operational audits and performance coaching
Local and national marketing campaigns
Supply chain management and quality assurance
Social media content support to help franchisees stay trending
Fatima’s Grill seeks passionate, community-driven entrepreneurs who love food, culture, and innovation. The ideal franchisee is someone who thrives in a fast-paced environment and connects with the brand’s bold, youthful energy.
Best Suited For:
Entrepreneurs and restaurant operators with prior food industry experience
Multi-unit investors looking to expand in the fast-casual dining space
Young entrepreneurs and influencers passionate about lifestyle branding
Investors seeking a culturally dynamic, profitable concept
Preferred Traits:
Strong leadership and people management skills
Commitment to maintaining brand integrity and consistency
Willingness to engage with local communities and social media audiences
Ability to invest in marketing and high-quality customer experiences
Location Preferences:
Ideal franchise locations include high-traffic urban centers, college towns, shopping plazas, and entertainment districts — areas where Gen Z and Millennial demographics are most active.
| Expense Category | Estimated Cost (USD) |
|---|---|
| Total Investment | $300,000 – $600,000 |
| Minimum Liquid Capital | $100,000+ |
| Franchise Fee | $35,000 – $45,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |
| Initial Inventory & Equipment | $75,000 – $120,000 |
| Leasehold Improvements | $100,000 – $200,000 |
| Working Capital | $25,000 – $50,000 |
| Expected ROI | 25% – 35% annually |
| Break-Even Period | Typically 18 – 24 months |
| Revenue Streams | Dine-in, takeout, catering, delivery apps, merchandise |
With a reasonable investment range and strong social brand pull, Fatima’s Grill offers a compelling opportunity for investors looking to combine passion and profit.
