1997
4
$1,200,000
$50,000
$2,500,000
No
FiRE + iCE is a one-of-a-kind, interactive restaurant franchise that transforms dining into a live, unforgettable experience. Known for its “create-your-own-meal” concept, FiRE + iCE allows guests to choose from a vast selection of fresh ingredients and bold flavors, then watch as skilled chefs grill their creations on a massive open Mongolian-style grill. This high-energy environment blends entertainment with exceptional dining — creating a vibrant social atmosphere that keeps guests coming back for more.
Since its inception, FiRE + iCE has established itself as a leader in experiential dining, offering a dynamic and customizable menu that caters to all tastes — from meat lovers to vegans, from adventurous foodies to families. Its combination of fun, freedom, and flavor has built a loyal fan base and made FiRE + iCE one of the most unique and profitable restaurant franchise opportunities in the United States.
Why Invest in this Franchise?
Investing in a FiRE + iCE franchise means joining a proven brand that thrives on innovation, customer engagement, and operational excellence. Unlike traditional restaurants, FiRE + iCE gives diners control over their own meals — an engaging concept that drives strong customer satisfaction and repeat visits. The interactive dining trend continues to grow, especially among Millennials and Gen Z, who seek unique experiences rather than just a meal.
As a franchisee, you benefit from:
A distinct market position in the experiential dining segment.
A proven business model with scalable systems and consistent performance.
Multiple revenue streams including dine-in, catering, bar services, and events.
Strong brand recognition built on years of customer trust and nationwide visibility.
Access to comprehensive franchisee training and ongoing corporate support.
Established Year: 1997
Headquarters: Boston, Massachusetts, USA
Founders: A team of experienced restaurateurs passionate about creating an immersive and interactive dining experience.
Current Franchise Units: 4 (Boston, MA; Cambridge, MA; Anaheim, CA; Lake Tahoe, NV)
Industry Category: Food & Beverage – Casual Dining / Interactive Grill Restaurant
FiRE + iCE was founded in 1997 with a bold vision — to reinvent traditional dining by putting guests at the center of the culinary experience. The founders wanted to create a space where food becomes both entertainment and art. The result was a dynamic restaurant model where customers craft their own meals from an array of fresh ingredients, sauces, and seasonings, and watch as skilled chefs cook their creations on a massive, open Mongolian-style grill.
This unique concept quickly captured attention and built a loyal following. The brand’s first few restaurants became instant successes, blending delicious food with an upbeat, social atmosphere that appealed to families, young professionals, and groups alike. Over time, FiRE + iCE expanded to some of the most vibrant U.S. markets — from Boston’s bustling theater district to Anaheim’s tourist-filled streets near Disneyland — establishing itself as a pioneer in experiential dining.
The company operates with a philosophy centered on freedom, flavor, and fun, ensuring that every guest leaves not only satisfied but entertained. Today, FiRE + iCE stands as one of America’s most distinctive restaurant franchises, blending quality ingredients, theatrical cooking, and social dining into one unforgettable experience.
With a proven franchise system, strong brand recognition, and consistent market demand for immersive food experiences, FiRE + iCE continues to attract entrepreneurs eager to bring this dynamic dining concept to new U.S. cities.
FiRE + iCE takes franchisee success seriously and offers comprehensive support throughout every stage of business development.
Pre-Launch Support:
Guidance on site selection and lease negotiations.
Architectural and design assistance to ensure the restaurant matches brand standards.
Vendor introductions and supply chain setup for quality ingredients and equipment.
Assistance with local business licensing and compliance.
Operational Support:
On-site training programs for management and staff.
Detailed operational manuals covering daily management, customer service, and safety protocols.
POS system setup and restaurant technology integration for efficiency.
Marketing & Brand Support:
Grand opening campaigns with local media coverage and social media strategies.
Access to ongoing national marketing initiatives and brand assets.
Local marketing guidance for community engagement, influencer partnerships, and event hosting.
Ongoing Franchise Support:
Continuous performance reviews and operational audits.
Menu innovation updates and product R&D.
Access to the FiRE + iCE intranet for marketing templates, training resources, and operational updates.
Owning a FiRE + iCE franchise is ideal for entrepreneurs who thrive on creativity, hospitality, and community engagement. The concept combines the energy of entertainment with the structure of a proven restaurant system, making it perfect for those who enjoy delivering exceptional guest experiences in a lively, high-energy environment.
FiRE + iCE is not a traditional restaurant — it’s a destination experience — and franchisees must embrace the brand’s interactive spirit, leadership-driven operations, and commitment to excellence.
Entrepreneurial and Passionate:
Someone with a strong drive to succeed, who enjoys leading a team and interacting with customers. A background in hospitality, restaurant management, or business ownership is a plus but not mandatory if the candidate has strong leadership and customer service skills.
People-Oriented Leader:
FiRE + iCE thrives on the energy of its team and guests. The ideal franchisee is a hands-on operator who values team culture, enjoys creating memorable dining experiences, and knows how to engage guests in a high-volume setting.
Financially Prepared:
Franchisees should have the financial capacity to invest in a full-scale experiential dining concept. A minimum net worth of $1.5 million and liquid capital of at least $500,000 are typically recommended to ensure a successful launch and sustained operations.
Community and Event-Minded:
The best FiRE + iCE owners see their restaurant as a social hub. They are enthusiastic about hosting events, local partnerships, and promotions that connect the restaurant with its surrounding community — from corporate gatherings to college nights and family celebrations.
Committed to the Brand Vision:
Franchisees must uphold FiRE + iCE’s brand promise: fun, freedom, and flavor. This means maintaining quality food, exceptional service, and the signature interactive atmosphere that defines the brand.
FiRE + iCE performs exceptionally well in:
Urban entertainment districts and tourist-heavy destinations.
Areas near college campuses, shopping malls, and family-oriented neighborhoods.
Markets with strong nightlife, event traffic, and weekend dining culture.
The brand’s flexible layout options and adaptable footprint allow it to thrive in spaces ranging from 6,000 to 8,500 sq. ft., with both standalone and lifestyle-center locations proving highly successful.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $1,200,000 – $2,500,000 |
| Minimum Investment | $1,200,000 |
| Franchise Fee | $50,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Working Capital | $150,000 – $250,000 |
| Infrastructure & Build-Out Cost | $800,000 – $1,600,000 |
| Training & Initial Inventory | $30,000 – $60,000 |
| Expected ROI | 18% – 25% annually (average range depending on location and sales volume) |
| Break-Even Period | 24 – 36 months |
| Potential Revenue Streams | Dine-in, catering, private events, bar sales, takeout, branded merchandise |
Conclusion
FiRE + iCE is not just another restaurant — it’s an entertainment hub that merges food, creativity, and excitement. As one of the most innovative experiential dining franchises in America, it delivers both customer satisfaction and strong financial potential. With proven systems, extensive training, and powerful brand appeal, FiRE + iCE gives entrepreneurs a chance to own a business that truly stands out in the competitive restaurant industry.
