2014
10
$350,000
$35,000
$550,000
No
Firo Fire Kissed Pizza is redefining the fast-casual pizza experience across America. With its artisan-style, customizable pizzas baked to perfection in an authentic stone-hearth oven, Firo has become a symbol of quality, freshness, and community connection. Founded on the idea that pizza should be as personal as it is delicious, Firo Fire Kissed Pizza allows every guest to design their own masterpiece—crafted from fresh, hand-cut ingredients, gourmet sauces, and premium cheeses—all fire-kissed and ready in minutes.
The brand has quickly become a favorite for families, students, and professionals seeking fast, flavorful, and high-quality meals in a welcoming, upscale environment. With its Italian-inspired roots and modern American operational model, Firo stands out as a profitable, scalable, and exciting opportunity in the booming fast-casual dining segment.
As consumers continue to crave authenticity, speed, and value, Firo Fire Kissed Pizza offers a franchise opportunity that blends tradition and innovation—delivering exceptional taste and an unforgettable dining experience that keeps customers coming back for more.
Why Invest in This Franchise?
Investing in a Firo Fire Kissed Pizza franchise means joining one of the most promising concepts in the modern pizza industry. With pizza being a $46 billion industry in the U.S., Firo’s unique model—combining artisan quality with fast-casual efficiency—positions franchise owners to capitalize on high consumer demand while maintaining manageable overheads.
Here’s why investors are drawn to Firo:
Unique Concept: Combines authentic fire-roasted pizzas with fast-casual convenience.
Premium Brand Identity: Contemporary design, strong community focus, and a distinctive dining experience.
Efficient Operations: Streamlined kitchen systems, optimized labor models, and proven recipes.
High Customer Loyalty: Personalized pizzas, quality ingredients, and strong local engagement drive repeat visits.
Flexible Locations: Suitable for suburban, urban, and college-town markets.
Firo Fire Kissed Pizza was founded in 2014 in Lawton, Oklahoma by Rick Payne, an entrepreneur with a passion for food, innovation, and community. The brand was inspired by the traditional pizzerias of Naples, where pizzas are baked quickly at high temperatures in stone-fired ovens to achieve that perfect crispy-yet-chewy texture.
Since its inception, Firo has expanded across multiple U.S. states, serving thousands of satisfied guests daily. The franchise’s growth has been fueled by its strong operations, modern restaurant design, and its ability to deliver gourmet-level quality in under five minutes.
Industry Category: Fast-Casual / Artisan Pizza Franchise
Headquarters: Lawton, Oklahoma
Franchise Units: 10+ (and growing across the southern and midwestern USA)
Ownership: Privately held, expanding through franchising since 2016
Firo’s continued success lies in its commitment to innovation—adapting to customer trends, introducing seasonal ingredients, and incorporating digital ordering and catering solutions to meet modern market needs.
Firo Fire Kissed Pizza takes franchisee success seriously. From day one, franchise owners receive robust training, operational support, and marketing assistance designed to help them launch smoothly and operate confidently.
Pre-Opening Support:
Site selection guidance and territory approval
Restaurant design, layout, and construction assistance
Vendor and equipment setup coordination
Pre-launch marketing strategy and grand opening support
Training Program:
Initial Training: 3-4 weeks of hands-on training at Firo’s headquarters and flagship locations covering kitchen operations, staffing, food prep, POS systems, and customer service.
Management Training: Leadership, team building, and financial management modules to ensure sustainable profitability.
Ongoing Support:
Field visits and performance audits from corporate representatives
National and local marketing campaigns
Access to proprietary recipes, branding assets, and operational manuals
Continuous product innovation and limited-time menu updates
Firo’s dedicated franchise support team ensures that every franchisee, regardless of experience, is equipped with the knowledge, tools, and confidence needed to succeed in the competitive restaurant industry.
Firo Fire Kissed Pizza seeks motivated entrepreneurs who share a love for great food, excellent service, and community involvement. While prior restaurant experience is beneficial, it’s not mandatory—Firo’s comprehensive training and ongoing guidance make it accessible to a wide range of investors.
Ideal Candidates:
Business-minded individuals passionate about hospitality and foodservice
Multi-unit investors seeking scalable franchise opportunities
Existing restaurant owners looking to diversify their portfolio
Professionals transitioning from corporate life to business ownership
Personal Traits:
Strong leadership and people management skills
Commitment to quality, consistency, and brand standards
Financial capability to invest and sustain early growth
Willingness to be actively involved in local community engagement
Preferred Locations:
Urban and suburban markets near schools, universities, shopping centers, or mixed-use commercial developments—areas with strong foot traffic and dine-in/takeout demand.
Firo Fire Kissed Pizza offers an attractive financial model for investors, designed to deliver sustainable returns and scalable growth.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $40,000 |
| Total Investment Range | $350,000 – $550,000 |
| Minimum Net Worth Required | $500,000+ |
| Liquid Capital Required | $150,000 – $200,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Average Unit Revenue (Est.) | $850,000 – $1.2 million |
| Break-Even Timeline | 18 – 30 months |
| Expected ROI | 15% – 25% annually |
| Franchise Term | 10 years (renewable) |
Revenue Streams Include:
Dine-in, takeout, and delivery
Catering and event orders
Branded merchandise and beverages
Seasonal and promotional offerings
