2010
1136
₹20,00,000
₹2,00,000
₹30,00,000
No
FirstCry is India’s leading omni-channel brand for baby and kids’ products. As a FirstCry franchisee, you will operate a retail outlet that caters to the needs of infants, toddlers, kids, and expectant mothers with a product catalog of 90,000+ items from 2,000+ international and Indian brands.
Franchise stores are powered by FirstCry’s strong brand identity, extensive product portfolio, online-to-offline (O2O) customer acquisition model, and solid backend support system.
Business Type: Franchise
Industry: Baby Products, Retail
Brand Name: FirstCry
Year Established: 2010
Franchise Since: 2011
Franchise Units in India: 800+
Headquarters: Pune, Maharashtra
Founders: Supam Maheshwari & Amitava Saha
Investors: SoftBank, ChrysCapital, Premji Invest, others
Core Business: Baby & kids’ products including clothing, toys, footwear, diapers, books, maternity, and gear
Customer Base: 30+ million registered users
Digital Reach: 1,000+ cities through online + retail combo
FirstCry has bridged the gap between convenience and availability for new-age parents, becoming the most trusted destination for baby and maternity shopping.
Franchisees benefit from FirstCry’s comprehensive support system, including:
Location Assistance: Help with choosing and validating high-potential store locations
Store Setup: Guidance on layout, design, and visual merchandising
Inventory Management: Real-time product updates and centralized stock control
Training: Onboarding, POS training, customer service, and operational best practices
Marketing Support: Brand promotions, digital campaigns, and hyperlocal strategies
Technology: Seamless integration with FirstCry’s backend systems, CRM, and billing platforms
Logistics and Delivery: Reliable distribution from regional warehouses
The ideal FirstCry franchise partner:
Has a minimum investable capital of ₹20–₹30 lakhs
Owns or can acquire commercial space in a high-footfall area
Has basic retail or business experience (not mandatory)
Is committed to active daily management of the store
Is customer-focused and aligned with FirstCry’s brand values
This opportunity is ideal for retail entrepreneurs, individuals seeking a profitable self-run business, or existing retailers looking to diversify.
Recognized market leader in the baby and kids retail space
Low competition and high growth sector
Centralized supply chain and tech-driven backend
Extensive catalog and strong vendor partnerships
Omnichannel business model with offline and online revenue potential
Strong brand equity and customer loyalty
| Component | Approximate Cost (INR) |
|---|---|
| Franchise Fee | ₹2 – ₹5 lakhs (non-refundable) |
| Interior Setup & Fixtures | ₹8 – ₹12 lakhs |
| Initial Inventory | ₹8 – ₹10 lakhs |
| Branding and Signage | ₹1 – ₹2 lakhs |
| Licenses and Miscellaneous | ₹1 – ₹2 lakhs |
| Total Investment Range | ₹20 – ₹30 lakhs |
| Minimum Investment Required | ₹20 lakhs |
| Store Size Requirement | 1,000 – 2,000 sq. ft. |
| Royalty | No fixed royalty; operates on margin-sharing |
| ROI Period | 18 – 24 months |
| Average Profit Margin | 30% – 40% on select categories |
