Established
2010
Franchise Units
1136
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
FirstCry is India’s leading omni-channel brand for baby and kids’ products. As a FirstCry franchisee, you will operate a retail outlet that caters to the needs of infants, toddlers, kids, and expectant mothers with a product catalog of 90,000+ items from 2,000+ international and Indian brands.
Franchise stores are powered by FirstCry’s strong brand identity, extensive product portfolio, online-to-offline (O2O) customer acquisition model, and solid backend support system.
Business Type: Franchise
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Industry: Baby Products, Retail
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Brand Name: FirstCry
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Year Established: 2010
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Franchise Since: 2011
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Franchise Units in India: 800+
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Headquarters: Pune, Maharashtra
Background
Founders: Supam Maheshwari & Amitava Saha
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Investors: SoftBank, ChrysCapital, Premji Invest, others
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Core Business: Baby & kids’ products including clothing, toys, footwear, diapers, books, maternity, and gear
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Customer Base: 30+ million registered users
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Digital Reach: 1,000+ cities through online + retail combo
FirstCry has bridged the gap between convenience and availability for new-age parents, becoming the most trusted destination for baby and maternity shopping.
Support Training
Franchisees benefit from FirstCry’s comprehensive support system, including:
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Location Assistance: Help with choosing and validating high-potential store locations
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Store Setup: Guidance on layout, design, and visual merchandising
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Inventory Management: Real-time product updates and centralized stock control
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Training: Onboarding, POS training, customer service, and operational best practices
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Marketing Support: Brand promotions, digital campaigns, and hyperlocal strategies
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Technology: Seamless integration with FirstCry’s backend systems, CRM, and billing platforms
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Logistics and Delivery: Reliable distribution from regional warehouses
Ideal Candidate
The ideal FirstCry franchise partner:
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Has a minimum investable capital of ₹20–₹30 lakhs
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Owns or can acquire commercial space in a high-footfall area
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Has basic retail or business experience (not mandatory)
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Is committed to active daily management of the store
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Is customer-focused and aligned with FirstCry’s brand values
This opportunity is ideal for retail entrepreneurs, individuals seeking a profitable self-run business, or existing retailers looking to diversify.
Reasons to Choose FirstCry Franchise
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Recognized market leader in the baby and kids retail space
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Low competition and high growth sector
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Centralized supply chain and tech-driven backend
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Extensive catalog and strong vendor partnerships
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Omnichannel business model with offline and online revenue potential
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Strong brand equity and customer loyalty
Financial Detail
| Component | Approximate Cost (INR) |
|---|---|
| Franchise Fee | ₹2 – ₹5 lakhs (non-refundable) |
| Interior Setup & Fixtures | ₹8 – ₹12 lakhs |
| Initial Inventory | ₹8 – ₹10 lakhs |
| Branding and Signage | ₹1 – ₹2 lakhs |
| Licenses and Miscellaneous | ₹1 – ₹2 lakhs |
| Total Investment Range | ₹20 – ₹30 lakhs |
| Minimum Investment Required | ₹20 lakhs |
| Store Size Requirement | 1,000 – 2,000 sq. ft. |
| Royalty | No fixed royalty; operates on margin-sharing |
| ROI Period | 18 – 24 months |
| Average Profit Margin | 30% – 40% on select categories |